Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences - Comcast Advertising)

Legends of Media Research

English - August 21, 2023 04:42 - 53 minutes - 60.7 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 18: Horst Stipp (EVP Research & Innovation - ARF)

Next Episode: Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)

Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Internet services to interact from their laptops while watching TV), the ABC Media Player, Disney Lab studies, and his new initiatives at Comcast including Freewheel's new Viewer Experience Lab.