Episode 18: Horst Stipp (EVP Research & Innovation - ARF)

Legends of Media Research

English - July 17, 2023 04:43 - 51 minutes - 59.3 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore)

Next Episode: Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences - Comcast Advertising)

Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF. The episode includes great stories from the pilot testing for Seinfield, numerous social effects studies (including on television violence and copycat suicide risks), Olympics research, NeuroStandards and, of course, the ARF's current 'attention validation' initiative. There's an adventure at every turn! It's another episode you won't want to miss.