Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore)
Legends of Media Research
English - June 04, 2023 14:59 - 47 minutes - 54.1 MB - ★★★★ - 5 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 16: Barry Blyn (VP Sports Research, Insights & Analytics - ESPN)
Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award under the sun! And his impact on our industry has been massive - particularly with the introduction of purchase scanning data in the 1980s, while he served as CEO of IRI, and internet usage data in the late 1990's where he was CEO/co-founder of Comscore. Hear the background stories to how both sets of measures came to market - and so much more. It's an episode you won't want to miss.