Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)

Legends of Media Research

English - October 02, 2023 04:09 - 47 minutes - 53.8 MB - ★★★★ - 5 ratings
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Previous Episode: Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences - Comcast Advertising)

Next Episode: Episode 21: Radha Subramanyam (Chief Research & Analytics Officer, CBS)

Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcasting. Howard shares stories about how he tackled subscription pricing research for AOL/Time Warner, children's research at Nickelodeon and new ad format research for Turner. It's an episode packed with life lessons.