Episode 21: Radha Subramanyam (Chief Research & Analytics Officer, CBS)

Legends of Media Research

English - February 05, 2024 05:44 - 37 minutes - 43.3 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)

Next Episode: Episode 22: Steve Schlesinger (Executive Chairman - Sago)

Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again. The episode is packed with great career advice in how to best integrate research into creative; bring data analytics and traditional consumer insights together; and how to best triangulate truth. Radha's story is also a great celebration of the benefits of blending academic and industry arenas, highlighting how her academic roots shape her industry practice today.