Episode 22: Steve Schlesinger (Executive Chairman - Sago)
Legends of Media Research
English - March 11, 2024 11:33 - 31 minutes - 35.5 MB - ★★★★ - 5 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 21: Radha Subramanyam (Chief Research & Analytics Officer, CBS)
An interview with Steve Schlesinger, Executive Chairman of Sago. In this interview, we walk through Steve's career building his research empire - initially as Schlesinger Group (a business his mom started back in their home in 1966) which grew to a truly global enterprise. We explore the story of how the company grew, how it weathered adversity, and what all this means for the future of media and marketing research.
It's an interview you won't want to miss.