Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights - Warner Bros Discovery)

Legends of Media Research

English - December 19, 2022 04:27 - 47 minutes - 54 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 13: Lisa Heimann (EVP - Analytics, Insights & Measurement, NBC Universal Media)

Next Episode: Episode 15: Natalie Bordes (Chief Research & Analytics Officer - Yahoo)

Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across ESPN, Vevo, Comcast Spotlight (now Effectv) and now Warner Bros Discovery. Andrea shares many of the secrets she has discovered in her truly adventurous career.