Episode 15: Natalie Bordes (Chief Research & Analytics Officer - Yahoo)

Legends of Media Research

English - January 31, 2023 17:20 - 59 minutes - 67.9 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights - Warner Bros Discovery)

Next Episode: Episode 16: Barry Blyn (VP Sports Research, Insights & Analytics - ESPN)

Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics Officer at Yahoo. Nathalie shares amazing insights around the challenges of cross-platform measurement, viewability, integrating data science and consumer insights and so much more. An episode you won't want to miss!