Episode 13: Lisa Heimann (EVP - Analytics, Insights & Measurement, NBC Universal Media)

Legends of Media Research

English - November 26, 2022 03:34 - 42 minutes - 48.2 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media)

Next Episode: Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights - Warner Bros Discovery)

Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator. In this episode she share insights about all things multi-platform and takes us on a journey exploring her career across CBS, ABC and now NBC.