Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media)

Legends of Media Research

English - October 10, 2022 13:31 - 43 minutes - 49.4 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer)

Next Episode: Episode 13: Lisa Heimann (EVP - Analytics, Insights & Measurement, NBC Universal Media)

A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media. Currently, Paul serves as Chief Research Officer at the Advertising Research Foundation. Come discover all about media currencies and why the evolution of common currencies is so challenging... and the strengths and limitations of big data (ACR vs. Set Top Box) vs panel data.