Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer)

Legends of Media Research

English - August 02, 2022 08:30 - 57 minutes - 66 MB - ★★★★ - 5 ratings
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Previous Episode: Episode 10:Dr. Scott McDonald - President & CEO, Advertising Research Foundation (ARF)

Next Episode: Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media)

Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer. Robert is also the recipient of an ARF Great Mind award and EIGHT ARF David Ogilvy Awards for ad effectiveness.