Episode 02: Alan Wurtzel (former President of NBC News)

Legends of Media Research

English - November 15, 2021 02:10 - 1 hour - 85.1 MB - ★★★★ - 5 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 01: Artie Bulgrin (former head of research at ESPN)

Next Episode: Episode 03: Betsy Frank (former head of research at MTV and Time Inc)

Interview with former President of NBC Research, Alan Wurtzel. Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platform measurement initiative, NBC lab, and broadcast standards and practices. Alan is another member of the billion dollar club, researchers who added at least a billion dollars in value to their company. Listeners will also be fascinated to hear how he came to lead long-form news and how he was once considered the successor to Bog Iger. An interview you won't want to miss... with a true media research legend!