Episode 03: Betsy Frank (former head of research at MTV and Time Inc)
Legends of Media Research
English - November 21, 2021 22:54 - 58 minutes - 81 MB - ★★★★ - 5 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 02: Alan Wurtzel (former President of NBC News)
Next Episode: Episode 04: Bruce McColl (former CMO Mars)
Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption. Betsy's career is characterized by her constantly stepping into lead roles in new industries (from advertising to network - then from TV to print), always navigating the tension between centralized and decentralized approaches to the research function, and always characterized by major industry disruption (at MTV with the dawn of digital and at Time Inc with the rise of mobile and tablets). An interview you won't want to miss.