Episode 01: Artie Bulgrin (former head of research at ESPN)

Legends of Media Research

English - October 22, 2021 08:18 - 1 hour - 91.7 MB - ★★★★ - 5 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Next Episode: Episode 02: Alan Wurtzel (former President of NBC News)

Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades. Includes great stories about how research contributed to the creation of ESPN original content in 2001, Artie's role in driving the Disney Media & Advertising Lab (subsequently becoming MediaScience), Project Blue Print (a cross-platform measurement solution years ahead of its time) and great insights on research leadership. A GREAT start to the new podcast series...