Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
228 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 52 ratingsThe Legal Road Map™ podcast teaches creative entrepreneurs how to protect your rights and stay out of legal hot water, so you can confidently build your dream business. Host Autumn Witt Boyd, a lawyer for creative and online businesses, gives you the answers to your copyright, trademark, and business legal questions. Like having an attorney in your back pocket.
What contracts should you have? What the heck is a website privacy policy or terms and conditions? What should you protect with a copyright or trademark? Do you need an LLC or should you stay a sole proprietor? What should you do if a copycat steals your photos or content? What’s the right way to respond to a cease and desist letter? When is using someone else’s stuff fair use under the law? How should you hire employees or independent contractors?
Whether you’re just starting out and haven’t done any legal work on your business, or are going through a transition or growth spurt and want to make sure you’re covered, the Legal Roadmap™ podcast is a great tool to make sure you haven’t missed any key legal protections for your business. Subscribe today and get your business legally legit. Transcripts, show notes, and more info at www.awbfirm.com/podcast.
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Episodes
Building and managing a virtual team – Employee benefits (S3E51)
August 20, 2018 04:00 - 32 minutes - 30.3 MBLearn what is your responsibility and what rules and regulations do you have to follow when providing employee benefits. In this episode I cover: Vacation and PTO, and when rules and regulations kick in Which state you must consider when offering vacation and/or PTO Sick leave and family leave, and what jurisdiction’s rules and regulations might apply The level of responsibility required when setting up a retirement plan for your employees Important considerations for health, disa...
Building and managing a virtual team – Employees (Legal Road Map® Podcast S3E50)
August 13, 2018 04:00 - 34 minutes - 31.8 MBHaving virtual team members classified as employees can carry complex legal considerations. This week I’m joined by our resident labor and employment whiz Michelle Coakley to talk about what you need to know to make sure your business is protected legally when it comes to having employees on your virtual team. In this episode I cover: The importance of properly classifying your workers Two reasons why the government cares how you classify your workers Best practice for how often you s...
Building and managing a virtual team – Employees (S3E50)
August 13, 2018 04:00 - 34 minutes - 31.8 MBJoin Autumn and AWB Firm labor and employment whiz Michelle Coakley to talk about what you need to know to make sure your business is protected legally when it comes to having employees on your virtual team. In this episode I cover: The importance of properly classifying your workers Two reasons why the government cares how you classify your workers Best practice for how often you should audit your employment policy to check for federal and state & local compliance Why you should be...
Building and managing a virtual team – Independent contractors (S3E49)
August 07, 2018 07:00 - 30 minutes - 28.2 MBHaving a virtual team is a great way to grow your business, but how do you make sure you are properly classifying your team members? In this episode, I’ll explain what you need to know about building and managing a virtual team. In this episode I cover: How W-2 employee vs. 1099 independent contractor affects taxes and regulations The biggest factor that determines who is or isn’t an employee What you should be sure to include in your contracts Who owns the intellectual property cre...
Running a location-independent business legally (pt.3) – Taxes (S3E48)
July 30, 2018 04:00 - 22 minutes - 20.7 MBLearn what you need to know about taxes for location-independent businesses from a legal standpoint. Whether you’re running a location-independent or virtual business, or you have locations or customers in other states, your business has to pay taxes. In this episode I cover: The different types of taxes your business may have to pay What you need to prepare for if you sell to customers in a state outside the state where your business is registered Registering in other states where yo...
Running a location-independent business legally pt.3 – Taxes (Legal Road Map® Podcast S3E48)
July 30, 2018 04:00 - 22 minutes - 20.7 MBIn this episode, I explain what you need to know about taxes for location-independent businesses from a legal standpoint. Whether you’re running a location-independent or virtual business, or you have locations or customers in other states, one fact remains the same, your business has to pay taxes! In this episode I cover: The different types of taxes your business may have to pay What you need to prepare for if you sell to customers in a state outside the state where your business is r...
Running a location-independent business legally (pt.2) – How to register (S3E47)
July 23, 2018 04:00 - 16 minutes - 15.4 MBOperating a location-independent or online business may mean you have to register in other states where you are doing business. But what constitutes “doing business” in another state? And what could be the consequences of not registering as a foreign entity? In this episode I cover: Why registering as a foreign entity could apply to online businesses as well as location-independent businesses What constitutes “doing business” in another state The tricky nuances of having independent c...
Running a location-independent business legally (pt.2) – Registering as a foreign entity (Legal Road Map® Podcast S3E47)
July 23, 2018 04:00 - 16 minutes - 15.4 MBOperating a location-independent or online business may mean you have to register in other states where you are doing business. But what constitutes “doing business” in another state? And what could be the consequences of not registering as a foreign entity? In this episode I cover: Why registering as a foreign entity could apply to online businesses as well as location-independent businesses What constitutes “doing business” in another state The tricky nuances of having independent c...
Running a location-independent business legally (pt.1) (S3E46)
July 16, 2018 17:26 - 24 minutes - 22.9 MBLegal for location-independent businesses can be a totally different ballgame and is not an area you want to DIY. This episode is the first of a 3-episode series on running a location-independent business. In this episode I cover: Considerations for choosing the right corporate entity for your location-independent business Where to set up your entity What a registered agent is, and why you might need one, especially if you’re location independent How to handle your business’s addres...
Trademark infringement – How close is too close (Legal Road Map® Podcast S3E45)
July 09, 2018 04:00 - 24 minutes - 22.2 MBWhen are you violating someone else’s trademark rights? OR, flip-side, when should you get in touch with someone you think might be infringing your trademark and ask them to change it? How can you interpret your search results when you type your trademark into the USPTO website? I received this great question in an online business community, CoCommercial, and realized I’ve never dug into how lawyers, courts, and the USPTO evaluate when trademarks are too close. This is a meaty episo...
Trademark infringement – How close is too close (S3E45)
July 09, 2018 04:00 - 24 minutes - 22.2 MBWhen are you violating someone else’s trademark rights? OR, flip-side, when and how should you get in touch with someone you think is infringing your trademark to ask them to stop? How can you interpret your search results when you type your trademark into the USPTO website? I received this great question in an online business community, CoCommercial, and realized I’ve never dug into how lawyers, courts, and the USPTO evaluate when trademarks are too close. This is a meaty episode o...
Prof Advisors – Operations project management and business strategy for 7-figure businesses with Emily Allen (Legal Road Map® Podcast S3E44)
July 02, 2018 04:00 - 25 minutes - 23.6 MBVirtual Chief Operating Officer (COO). business strategist, and project manager Emily Allen and I discussed how a virtual COO can help your business. Learn how you can stop getting distracted by all those shiny objects and actually meet your goals! We chatted about why PLANNING is so critical to growing your business to seven- or eight-figures, and why it’s so hard for most entrepreneurs to find the time to do it. Emily explained how a good project manager can help you prioritize which p...
Your online business team: operations and business strategy with Emily Allen (S3E44)
July 02, 2018 04:00 - 25 minutes - 23.6 MBVirtual Chief Operating Officer (COO). business strategist, and project manager Emily Allen and I discuss how a virtual COO can help your business. We chatted about why PLANNING is so critical to growing your business to seven- or eight-figures, and why it’s so hard for most entrepreneurs to find the time to do it. Emily explained how a good project manager can help you prioritize which projects are going to help you achieve your big goals, and break them down into pieces so you can actual...
Bookkeeping and financial help for 7-figure businesses with Heather Pranitis (Legal Road Map® Podcast S3E43)
June 25, 2018 04:00 - 32 minutes - 29.8 MBBookkeeper and financial advisor Heather Pranitis from Number Nerd Bookkeeping Solutions and I talked about why you need to know the numbers in your business if you want to scale to seven-figures. We talked about what numbers you should be keeping your eye on (overhead! profitability!) as you grow. Heather also explained what a bookkeeper can help with, and why it’s worth talking with one early in your business when you’re still keeping your own books, to make sure you are set up and re...
Your online business team: bookkeeping and financial help with Heather Pranitis (S3E43)
June 25, 2018 04:00 - 32 minutes - 29.8 MBBookkeeper and financial advisor Heather Pranitis from Number Nerd Bookkeeping Solutions and I talk about why you need to know the numbers in your business if you want to scale to seven-figures and beyond. We talked about what numbers you should be keeping your eye on (overhead! profitability!) as you grow. Heather also explained what a bookkeeper can help with, and why it’s worth talking with one early in your business when you’re still keeping your own books, to make sure you are set ...
Your online business team: tax strategy with Melissa Whaley (S3E42)
June 18, 2018 04:00 - 30 minutes - 27.8 MBTax advisor and financial strategist Melissa Whaley and I talk about why having a tax pro on your team is essential as you grow your business towards seven- or eight-figures. Melissa also explained the tax advantages to filing taxes as an S corporation, and when a business owner should at least have a consultation with a financial advisor who can help with tax planning. We even talked about how you can lose the liability protection an LLC or corporation provides for your personal assets ...
Tax Strategy for 7-figure Businesses with Melissa Whaley (Legal Road Map® Podcast S3E42)
June 18, 2018 04:00 - 30 minutes - 27.8 MBTax advisor and financial strategist Melissa Whaley and I talk about why having a tax pro on your team is essential as you grow your business towards seven- or eight-figures! Learn the benefits of working with a financial advisor, how a pro can save money both short-term and long-term, and some pitfalls of DIY’ing this area of your business. Melissa also explained the tax advantages to filing taxes as an S corporation, and when a business owner should at least have a consultation with a fi...
Your online business team: professional advisors you want on your team (S3E41)
June 11, 2018 04:00 - 36 minutes - 33.1 MBLearn what to keep top of mind as you build your team of professional advisors on your way to seven- and eight-figures. This episode starts a 4-episode series focusing on the professional advisors you’ll need to grow your online business. In this episode I cover: How new businesses can begin building your professional network of “advisors” even if you’re not ready to hire them yet When business owners should hire experts The types of experts a seven- or eight-figure business needs H...
What advisors do 7-figure businesses have on their team, and who do you need to help build your dream business? (Legal Road Map® Podcast S3E41)
June 11, 2018 04:00 - 36 minutes - 33.1 MBThis month is all about building your team of professional advisors to reach your seven- and eight-figure business goals. I’m teaching why it's crucial to have a CPA or tax professional, bookkeeper, operations or business manager (COO), financial advisor or CFO, and yes of course a lawyer!, as well as other advisors, on your team. In this episode I cover: How new businesses can begin building your professional network of “advisors” even if you’re not ready to hire them yet When business...
GDPR Mini-Training #3 (Legal Road Map® Podcast S3E40)
May 28, 2018 04:00 - 21 minutes - 19.4 MBIn our third and final GDPR mini-training ("GDPR" is the European Union's new General Data Protection Regulation), I covered: What the GDPR is (briefly!) Changes US businesses may need to make with their website if they use cookies How do you know if your website uses cookies? (hint: if you use the Facebook ad pixel, Google analytics, or other ways to track your website visitors to other sites or target advertising to them, you’re using cookies!) Three options for US businesses to com...
GDPR Mini-Training #3 (S3E40)
May 28, 2018 04:00 - 21 minutes - 19.4 MBIn our third and final GDPR mini-training ("GDPR" is the European Union's new General Data Protection Regulation), I covered: What the GDPR is (briefly!) Changes US businesses may need to make with their website if they use cookies How do you know if your website uses cookies? (hint: if you use the Facebook ad pixel, Google analytics, or other ways to track your website visitors to other sites or target advertising to them, you’re using cookies!) Three options for US businesses to com...
GDPR Mini-Training #2 (S3E39)
May 21, 2018 04:00 - 25 minutes - 23.3 MBIn our second GDPR mini-training ("GDPR" is the European Union's new General Data Protection Regulation), I covered: What the GDPR is (briefly!) Changes US businesses may need to make with their email marketing, list building, lead magnets, opt-ins, downloadables, freebies, contact us forms, and checkout procedures for digital and physical products Three options for US businesses to comply with GDPR in their opt-ins, including checkboxes on forms, double opt-ins, and more transparency ...
GDPR Mini-Training #2 (Legal Road Map® Podcast S3E39)
May 21, 2018 04:00 - 25 minutes - 23.3 MBIn our second GDPR mini-training ("GDPR" is the European Union's new General Data Protection Regulation), I covered: What the GDPR is (briefly!) Changes US businesses may need to make with their email marketing, list building, lead magnets, opt-ins, downloadables, freebies, contact us forms, and checkout procedures for digital and physical products Three options for US businesses to comply with GDPR in their opt-ins, including checkboxes on forms, double opt-ins, and more transparency ...
GDPR Mini-Training #1 (Legal Road Map® Podcast S3E38)
May 14, 2018 04:00 - 30 minutes - 27.6 MBYou may have heard about the "GDPR," the European Union's new General Data Protection Regulation. This huge change to the legal rules in the EU will affect all U.S. companies that have a website, and goes into effect May 25, 2018. Each week this month on the podcast, I'm releasing a mini-training on GDPR, to break down the law into smaller, more digestible parts. In this week's first GDPR mini-training episode, you'll learn: What the GDPR is Which businesses need to comply Penalties y...
GDPR Mini-Training #1 (S3E38)
May 14, 2018 04:00 - 30 minutes - 27.6 MBYou may have heard about the "GDPR," the European Union's new General Data Protection Regulation. This huge change to the legal rules in the EU will affect all U.S. companies that have a website, and goes into effect May 25, 2018. Each week this month on the podcast, I'm releasing a mini-training on GDPR, to break down the law into smaller, more digestible parts. In this week's first GDPR mini-training episode, you'll learn: What the GDPR is Which businesses need to comply Penalties ...
Labor & employment chat with our own Michelle Coakley (S2E37)
March 06, 2018 05:00 - 44 minutes - 41.2 MBWe’re talking labor and employment legal matters this week with our own Michelle Coakley! Join us as we discuss important employment law tips you need to know if you’re looking to grow your team. Listen and learn: Why ‘control’ is the keyword to think about when determining whether to go, independent contractor or employee, The challenges of working with employees or independent contractors in different states or countries If and when contracts are necessary when you’re hiring an empl...
Jenny Shih on work-life balance and reading contracts (S2E36)
February 27, 2018 05:00 - 31 minutes - 29.1 MBJenny Shih of the Success Your Way podcast joins us to talk about the importance of knowing when it’s time to pivot your business and how crucial work-life balance is to online entrepreneurs. Listen and learn: When is the perfect time to hire help How to tell if it’s time to shift your business model The pros and cons of a one-on-one vs. group model Why finding balance in life is good for business The importance of understanding any contract you sign KEY TAKEAWAY: Many people set...
Making partnerships and collaborations successful (Legal Road Map® Podcast S2E35)
February 20, 2018 05:00 - 26 minutes - 24.3 MBWe’ve all probably heard a partnership or collaboration horror story or two. Join me in this week’s episode to learn ways to protect your partnership or collaboration from the start. Listen and learn: The four essentials to address before you partner up What type of agreement can help you gain ownership of work created by your independent contractor How even email can save your partnership or collaboration KEY TAKEAWAY: Get it in writing! No matter how advanced you are or aren’t in y...
Making partnerships and collaborations successful (S2E35)
February 20, 2018 05:00 - 26 minutes - 24.3 MBWe’ve all probably heard a partnership or collaboration horror story or two. Join me in this week’s episode to learn ways to protect your partnership or collaboration from the start. Listen and learn: The four essentials to address before you partner up What type of agreement can help you gain ownership of work created by your independent contractor How even email can save your partnership or collaboration KEY TAKEAWAY: Get it in writing! No matter how advanced you are or aren’t in y...
Community lessons from Phit-n-Phat’s Corinne Crabtree (Legal Road Map® Podcast S2E34)
February 13, 2018 05:00 - 33 minutes - 32.5 MBIn this week’s episode, Corinne Crabtree of Phit-N-Phat shares valuable insights from year 10 in business. Join us to hear about her experience in transitioning from a hobby to a thriving and quickly-growing business. Listen and learn: Why building community is so important and can help extend your business’s reach How to deal with the criticism that comes with growing in your business How contracts can protect your friendship when you’re working with friends How important streamlin...
Phit-n-Phat’s Corinne Crabtree on community lessons (S2E34)
February 13, 2018 05:00 - 33 minutes - 32.5 MBCorinne Crabtree of Phit-N-Phat shares valuable insights from year 10 in business. Join us to hear about her experience in transitioning from a hobby to a thriving and quickly-growing business. Listen and learn: Why building community is so important and can help extend your business’s reach How to deal with the criticism that comes with growing in your business How contracts can protect your friendship when you’re working with friends How important streamlining your client experien...
Digging deeper into licensing agreements (S2E33)
February 06, 2018 05:00 - 31 minutes - 28.7 MBGiving someone permission to use your process, teaching method, or body of work can feel overwhelming. This week’s episode covers many of the important things to consider when you’re developing a licensing agreement. Listen and learn: A good litmus test for creating your licensing program rules and regulations The the three elements that every licensing agreement needs How advances and royalties work under a licensing agreement The pros and cons of having a territory clause The mo...
Digging deeper into licensing agreements (Legal Road Map® Podcast S2E33)
February 06, 2018 05:00 - 31 minutes - 28.7 MBGiving someone permission to use your process, teaching method, or body of work can feel overwhelming. This week’s episode covers many of the important things to consider when you’re developing a licensing agreement. Listen and learn: A good litmus test for creating your licensing program rules and regulations The the three elements that every licensing agreement needs How advances and royalties work under a licensing agreement The pros and cons of having a territory clause The mo...
Anna Guest Jelley on the ins and outs of a certification program (S2E32)
January 30, 2018 05:00 - 23 minutes - 21.3 MBAnna Guest Jelley shares her experience developing and growing a training and certification business. Listen and learn: Why working with an attorney from day 1 may not always be the best route for a certification business How thinking ‘big picture’ from the start can help with scaling down the road How a certification program can allow you to focus on the things you love doing most in your business How scaling back (even if it’s every once in a while) can actually help you grow your...
The ins and outs of a certification program (Legal Road Map® Podcast S2E32)
January 30, 2018 05:00 - 23 minutes - 21.3 MBJoin us this week when we talk with Anna Guest Jelley about her experience developing and growing a training and certification business. Listen and learn: Why working with an attorney from day 1 may not always be the best route for a certification business How thinking ‘big picture’ from the start can help with scaling down the road How a certification program can allow you to focus on the things you love doing most in your business How scaling back (even if it’s every once in a whi...
The steps to take before you start a licensing program (Legal Road Map® Podcast S2E31)
January 23, 2018 05:00 - 27 minutes - 25.6 MBHave you created phenomenal content or an amazing method, and now you want to give permission to someone else to use it? If you’re considering creating a licensing or certification program this week’s episode will walk you through the top things to think about before you start. Listen and learn: How a licensing program can help you avoid burnout Why you’ll want to consider trademark registration before creating your licensing program How registering your copyrights is really the only ...
The steps to take before you start a licensing program (S2E31)
January 23, 2018 05:00 - 27 minutes - 25.6 MBIf you’re considering creating a licensing or certification program this episode will walk you through the top things to think about before you start. Listen and learn: How a licensing program can help you avoid burnout Why you’ll want to consider trademark registration before creating your licensing program How registering your copyrights is really the only way to fully protect the elements of your licensing program Why you need to understand your rights and ownership over every p...
Tara Gentile on the licensing path (Legal Road Map® Podcast S2E30)
January 16, 2018 05:00 - 33 minutes - 30.8 MBTara Gentile, author and the founder of CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses. Listen and learn: The less common motivation behind registering your trademark Why consulting your ideal customer can help you fine-tune your perfect product How a licensing program can broaden your reach How understanding the difference between an independent contractor and an employee can help ...
Tara Gentile on the licensing path (S2E30)
January 16, 2018 05:00 - 33 minutes - 30.8 MBCoCommercial’s founder shares how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses. Listen and learn: The less common motivation behind registering your trademark Why consulting your ideal customer can help you fine-tune your perfect product How a licensing program can broaden your reach How understanding the difference between an independent contractor and an employee can help make the hiring leap less scary KEY TAKEAWAY: When ...
Your rights when writing a book (S2E29)
January 09, 2018 05:00 - 30 minutes - 28 MBIf you’ve written a book or are in the process of writing a book, join me for this week’s episode where I discuss protecting the intellectual property in your book. You pour your heart and soul into the body of work you create. Protecting the intellectual property in your book is essential to making sure all of your hard work continues to work for you and not for others. Listen and learn: Why early copyright registration is essential to protecting yourself and your book What elements of...
Your rights when writing a book (Legal Road Map® Podcast S2E29)
January 09, 2018 05:00 - 30 minutes - 28 MBIf you’ve written a book or are in the process of writing a book, join me for this week’s episode where I discuss protecting the intellectual property in your book. You pour your heart and soul into the body of work you create. Protecting the intellectual property in your book is essential to making sure all of your hard work continues to work for you and not for others. Listen and learn: Why early copyright registration is essential to protecting yourself and your book What elements of...
Mary Beth Storjohann talks self-publishing (S2E28)
January 02, 2018 05:00 - 45 minutes - 41.6 MBThe Workable Wealth founder shares her experience of doing business in a highly regulated industry and the challenges of self-publishing a book. Listen and learn: The one thing you should consider hiring out from the start when doing business in a highly regulated industry Which responsibility will fall to you whether you go traditional or self-publish your book How taking a workflow audit can help make sure your client contracts cover everything Why leaning on a group of competitor...
Mary Beth Storjohann talks self-publishing (Legal Road Map® Podcast S2E28)
January 02, 2018 05:00 - 45 minutes - 41.6 MBMary Beth Storjohann, founder of Workable Wealth, shares her experience of doing business in a highly regulated industry and the challenges of self-publishing a book. Listen and learn: The one thing you should consider hiring out from the start when doing business in a highly regulated industry Which responsibility will fall to you whether you go traditional or self-publish your book How taking a workflow audit can help make sure your client contracts cover everything Why leaning on...
The ins and outs of publishing a book (S2E27)
December 26, 2017 05:00 - 34 minutes - 32 MBWe discuss the legal issues you’ll need to keep in mind during the tricky process of publishing a book. Traditional publishing and self-publishing both bring their own set of unique challenges. Listen and learn: What the role of an agent is (and where their expertise ends) How a trusted lawyer can bring value whether an agent is involved or not The important questions to ask about royalties and advances Why a multiple book deal isn’t always best The benefits that both traditional ...
The ins and outs of publishing a book (Legal Road Map® Podcast S2E27)
December 26, 2017 05:00 - 34 minutes - 32 MBPublishing a book is a tricky process to navigate. Traditional publishing and self-publishing both bring their own set of unique challenges. This week’s episode lays the foundation for understanding the process of publishing a book as well as some of the legal issues you’ll need to keep in mind. Listen and learn: What the role of an agent is (and where their expertise ends) How a trusted lawyer can bring value whether an agent is involved or not The important questions to ask about ro...
Kathleen Shannon & Emily Thompson of Being Boss® (S2E26)
December 19, 2017 05:00 - 42 minutes - 29.5 MBBeing Boss® founders, Kathleen Shannon and Emily Thompson, share valuable insights about partnering with others in business and the ins and outs of publishing a book. Listen and learn: Why you should have Terms and Conditions on your website How getting a registered trademark can be motivation to level-up in your business How essential an Operating Agreement is when partnering with others Why self-publishing may not be the best route for your book How having a trusted tribe of bo...
Kathleen Shannon & Emily Thompson on Being Boss® in business (Legal Road Map® Podcast S2E26)
December 19, 2017 05:00 - 42 minutes - 29.5 MBBeing Boss® founders, Kathleen Shannon and Emily Thompson, share valuable insights about partnering with others in business and the ins and outs of publishing a book. Listen and learn: Why you should have Terms and Conditions on your website How getting a registered trademark can be motivation to level-up in your business How essential an Operating Agreement is when partnering with others Why self-publishing may not be the best route for your book How having a trusted tribe of bo...
What happens after the trademark registration (Legal Road Map® Podcast S2E25)
December 12, 2017 05:00 - 19 minutes - 13.9 MBFiling a trademark registration application is no easy task. In this week’s episode, I’ll talk about what happens after you get your trademark registration, and how taking your trademark seriously can make others take you and your business more seriously. Listen and learn: Why it’s a good idea to use the ™ and ® symbols Why you should monitor the USPTO for similar filings How a simple Google Alert can save you a lot of trademark headache Why you need to consult with a trusted attorn...
What happens after the trademark registration (S2E25)
December 12, 2017 05:00 - 19 minutes - 13.9 MBFiling a trademark registration application is no easy task. In this week’s episode, I’ll talk about what happens after you get your trademark registration, and how taking your trademark seriously can make others take you and your business more seriously. Listen and learn: Why it’s a good idea to use the ™ and ® symbols Why you should monitor the USPTO for similar filings How a simple Google Alert can save you a lot of trademark headache Why you need to consult with a trusted attorn...
Boss Mom Dana Malstaff on brand protection (S2E24)
December 05, 2017 05:00 - 39 minutes - 27.5 MBOriginal Boss Mom®, Dana Malstaff, shares how protecting her brand was not only an early, key business strategy but also now provides her with peace of mind to reach her big goals. Listen and learn: How a registered trademark protects the meaning behind your business, not just its name How DIY’ing legal isn’t always a good idea The pros and cons of DIY'ing legal for your business, and when it's time to level up and hire a lawyer Why having the right professionals on your team can ma...