Legal Road Map®: copyright, trademark and business law info for online entrepreneurs
228 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 52 ratingsThe Legal Road Map™ podcast teaches creative entrepreneurs how to protect your rights and stay out of legal hot water, so you can confidently build your dream business. Host Autumn Witt Boyd, a lawyer for creative and online businesses, gives you the answers to your copyright, trademark, and business legal questions. Like having an attorney in your back pocket.
What contracts should you have? What the heck is a website privacy policy or terms and conditions? What should you protect with a copyright or trademark? Do you need an LLC or should you stay a sole proprietor? What should you do if a copycat steals your photos or content? What’s the right way to respond to a cease and desist letter? When is using someone else’s stuff fair use under the law? How should you hire employees or independent contractors?
Whether you’re just starting out and haven’t done any legal work on your business, or are going through a transition or growth spurt and want to make sure you’re covered, the Legal Roadmap™ podcast is a great tool to make sure you haven’t missed any key legal protections for your business. Subscribe today and get your business legally legit. Transcripts, show notes, and more info at www.awbfirm.com/podcast.
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Episodes
Success Phase: Are you making expensive mistakes in your business? (S5E122)
January 20, 2020 05:00 - 28 minutes - 42.1 MBIf you’re in the Success Phase of business - your business is stable, you’re making consistent revenue you and others depend on (from $50,000 to low six-figures) and you’ve built a team - this episode is for you. Learn some expensive mistakes you could be making in your business, whether you’re a done-for-you service provider, a coach, or a course creator. And even if you’re still in the earlier Launch Phase or Solopreneur Phase, or in a later phase of building your business, you’ll wa...
Solopreneur Phase: Are you making expensive mistakes in your business? (S5E121)
January 13, 2020 05:00 - 30 minutes - 45.3 MBIf you’re in the Solopreneur Phase of business - your business is no longer a baby, you’re making revenue you depend on (up to $50,000) and you’re still the one doing all the things - this episode is for you. Learn some expensive mistakes you could be making in your business, whether you’re a done-for-you service provider, a coach, or a course creator. And even if you may still be in Launch Phase, or in a later phase, you’ll want to tune in to make sure you’ve taken care of your legal ...
Launch Phase: Are you making expensive legal mistakes? (S5E120)
January 06, 2020 05:00 - 32 minutes - 47.3 MBIf you’re starting or growing your business in 2020, my guess is you don’t know half of the things that can go wrong legally in your business. All season, we’re talking about dreaming + scheming, and the expensive legal pitfalls you’ll want to avoid in each stage of starting, building, and scaling your online business. If you’re in Launch Phase of business - maybe you still have a day job while you get started, or you’re full-time but still getting your business off the ground - this e...
2020 trends for online businesses (S4E119)
December 30, 2019 05:00 - 32 minutes - 47.2 MBLearn what trends we’re seeing with our 7+ figure online business owner clients for 2020. In this episode we’ll cover: The benefits of a membership or subscription model, that go beyond recurring revenue What's coming up with live events - and how you can use photos or video of your in-person event to promote the next one Why you might want to niche even further when it comes to your online course Why you might want to offer done-for-you services alongside your online course Visit ...
Are lawyers scary? What it’s really like to work with the AWB Firm (S4E118)
December 23, 2019 05:00 - 22 minutes - 33.4 MBDoes the idea of working with a lawyer make your palms sweat? If you’ve never worked with a lawyer, it just might! Learn what it's really like to hire our firm to help with your legal needs, from start to finish. You'll hear about the entire process, and why working a lawyer doesn’t have to be scary. In this episode we’ll cover: Why we ask potential clients to fill out a questionnaire before we provide a quote for a particular project Why it's best to work with a lawyer who speciali...
Course creator interview: Heather Hubbard (S4E117)
December 16, 2019 05:00 - 38 minutes - 55.4 MBBoss lawyer-turned-strategist Heather Hubbard shares her experience making the leap into entrepreneurship, why contracts are critical, and her recent Legal VIP Day experience with the AWB Firm. In this episode we’ll cover: The importance of knowing you are bigger ‘why’ Why you need to use contracts with your collaborators - every time! Why it's also critical to still have an actual conversation about what’s in your contract with your customers How documentation is essential when fac...
What do 7-figure business owners know that you don't? (S4E116)
December 09, 2019 05:00 - 24 minutes - 36.6 MBOur firm works with successful 7 & 8 figure online business owners every day, and we've started to notice a few important qualities that they share. We're sharing the four things they consistently do to create and sustain success (and how you can implement these into your business NOW). In this episode we’ll cover: Why continuing to “bootstrap it” into seven-figures is a recipe for burnout The first two positions CEOs / founders typically fill on their teams How handing over marketi...
Course creator interview: Katrina Ubell (S4E115)
December 02, 2019 05:00 - 45 minutes - 65.1 MBPhysician-turned-life-coach Katrina Ubell shares her experience growing her weight loss coaching business and the importance of using contracts. In this episode we’ll cover: Why having your team members sign a contract doesn’t mean there’s a lack of trust Signs that it’s time to add professional advisors to your team The business-growing benefits to hiring employees vs. independent contractors Why having a solid client services contract can be the best first legal investment to make...
The Legal VIP Day (S4E114)
November 25, 2019 05:00 - 28 minutes - 42.6 MBWe kept hearing from our clients that they didn't have time to get legal projects done. So we created a solution tailor made for online business owners with the least amount of time, who still want to protect their business. In this episode we’ll cover: What the AWB Firm’s Legal VIP Day looks like: a 360-degree overview of the entire experience How you can get more legal projects done in less time The value of having white space on your calendar - for legal AND non-legal projects ...
Interview with Teachable’s Cameron Mattis (S4:E113)
November 18, 2019 05:00 - 28 minutes - 42 MBLearn tips, tricks, and course creator best practices from Teachable’s Cameron Mattis. In this episode we’ll cover: The importance of having a specific audience and niche with for your online course How using the language that your audience uses is gold when it comes to connecting with them The ‘before and after’ exercise Cameron recommends when putting together your online course How setting clear expectations for your online course can help you and your students avoid frustration ...
Interview with Teachable’s Cameron Mattis (S4E113)
November 18, 2019 05:00 - 28 minutes - 42 MBLearn tips, tricks, and course creator best practices from Teachable’s Cameron Mattis. In this episode we’ll cover: The importance of having a specific audience and niche with for your online course How using the language that your audience uses is gold when it comes to connecting with them The ‘before and after’ exercise Cameron recommends when putting together your online course How setting clear expectations for your online course can help you and your students avoid frustration ...
Legal for course creators: how to prevent copycats (S4E112)
November 11, 2019 05:00 - 40 minutes - 58.3 MBLearn how you can protect your online course with trademark and copyrights and what recourse is available to you if you discover someone is copying all or part of your course. In this episode we’ll cover: The roles that trademark and/or copyright protections can play in helping you avoid copycats The frustrating limitations of copyrights What ‘trade dress’ is and how it might apply to your website or online course How strong terms of use on your website is your first line of defense...
Course creator interview: Laura Belgray (with juicy details about her Marie Forleo collab!) (S4E111)
November 04, 2019 05:00 - 45 minutes - 66 MBCelebrity copywriter Laura Belgray dishes on what it’s like to co-produce an online course with Marie Forleo, how she reluctantly shifted from high-end service provider to course creator, and more. In this episode we’ll cover: The simple addition to your contracts that can help you step up your portfolio and testimonial game The power in finding the favorite part of your business Why every partnership needs a clear “divorce” clause in the contract How solid contracts and documentati...
Legal for course creators: using other people's content in your online course (S4E110)
October 28, 2019 04:00 - 42 minutes - 61.6 MBLearn the best ways to avoid landing in hot water (copyright or trademark infringement) when you use other people’s content in your online course. In this episode we’ll cover: The 3 best ways to be able to use other people’s content legally What the “public domain” is and how to navigate it The risky business of using images you find on Google (spoiler: just don’t do it!) The tricky side of using images from and on social media platforms What “fair use” is Key takeaway: Best pra...
Patent attorney interview: John DeBoer (S4E109)
October 21, 2019 04:00 - 52 minutes - 75.3 MBHave you ever wondered whether you need a patent for your business? Do you have an idea, invention, method or system you'd like to protect? Learn the ins and outs of patent law from my friend, patent attorney John DeBoer. In this episode we’ll cover: The basics about patents + what’s protectable Why filing your patent application FIRST is critical (spoiler: it doesn’t matter if something was your idea first if someone else files first!) Some important reasons you should keep your i...
Legal for course creators: Do I need an LLC or corporation? (S4E108)
October 14, 2019 04:00 - 44 minutes - 64.1 MBHow do you know when it's time to form an LLC or corporation? Learn why it’s a good idea for course creators to form a corporate entity, and which entities work best for different types of businesses. In this episode we’ll cover: Why it’s critical to speak to both a lawyer AND a CPA when you’re making the decision about the best legal entity for your business What "liability protection" actually means, and how forming an entity helps you get it How to safeguard your personal home, c...
Course creator interview: Tyler J. McCall (S4E107)
October 07, 2019 04:00 - 35 minutes - 51.6 MBLearn how Tyler J. McCall built his business teaching business owners how to use Instagram by incorporating an online course with his membership community. In this episode we’ll cover: How the questions all your clients are asking over and over again maybe the key to creating content in your online course Why including an online course with your membership community can be a best practice The surprising ways your membership community changes when you scale The important reasons to d...
Legal for course creators: registering a trademark for your online course name (S4E106)
September 30, 2019 04:00 - 26 minutes - 39.2 MBLearn when you absolutely SHOULD register a trademark for your online course name and when you can likely wait. In this episode we’ll cover: How to decide if now is the time to register your trademark How trademark law is really designed to protect consumers (as well as your business) The downsides of relying on common law trademark rights What enforcing your trademark rights really looks like in your business How a registered trademark can increase your business's value when it c...
Course creator interview: Dana Malstaff (S4E105)
September 23, 2019 04:00 - 31 minutes - 46.8 MBLearn how Boss Mom Dana Malstaff created one of the most popular communities on Facebook, and how she’s using courses in her business. In this episode we’ll cover: The challenges of cultivating a successful online community and the importance of setting firm boundaries from the start The surprising cost (financial and emotional) of enforcing your registered trademark Some of the criteria to consider when creating your policy for admitting new people into your online community Tweaks...
Legal for course creators: choosing a name for your course (S4E104)
September 16, 2019 04:00 - 29 minutes - 29.6 MBLearn what makes a strong trademark, how-to DIY your trademark search, and what to steer clear of when choosing a name for your digital course. In this episode we’ll cover: The different types of trademarks and the pros and cons of each What a suggestive trademark is and why it may be the best route to go when choosing your course name What a descriptive trademark is and why it’s the most difficult to register What’s required to register your own name as a trademark Ways you can D...
Course creator interview: Rick Mulready (S4E103)
September 09, 2019 04:00 - 32 minutes - 33.1 MBLearn the important role courses have played in Rick Mulready building his online business. In this episode we’ll cover: The importance of validating the concept of your course before investing your time and money to create it Why you need to be sure your user experience is ready to go before running Facebook ads How documenting your processes and procedures early on can help you grow your team and business Why you should review Facebook’s ad policies monthly if you’re running ads ...
Legal for course creators: FB ads (S4E102)
September 02, 2019 04:00 - 25 minutes - 26.5 MBLearn how the legal health of your business can affect how you run Facebook or Instagram ads, or even if they’re approved. In this episode we’ll cover: Why you’ll want to check out Facebook’s ad policies before you start working on your ad images or copy What FB checks out when you submit an ad for approval How your site’s privacy policy (or lack thereof) can affect your ad approval What you need to know about intellectual property when it comes to FB ads Things you may be require...
Course creator interview: Stacy Tuschl (S4E101)
August 26, 2019 04:00 - 33 minutes - 33.9 MBStacy Tuschl shares about being in year four with She’s Building Her Empire, growing her brick-and-mortar business, and shifting into online business. In this episode we’ll cover: How Stacy uses inexpensive digital products to grow her reach The importance of a clear result students can expect from taking your course Why it’s important to consult an expert when it comes to your trademark How providing great customer service can help when it comes to disputes like chargebacks Visit ...
100th episode! A behind-the-curtain peek inside the AWB Firm (S4E100)
August 19, 2019 04:00 - 44 minutes - 43.3 MB(S4E100) 100th episode! A behind-the-curtain peek inside the AWB Firm We’re celebrating our 100th episode! Emily Thompson of the Being Boss podcast and Almanac Supply Co. interviews Autumn about: What it's been like to build the AWB Firm for the past four years Growing a team Legal lessons learned (yes, even lawyers need legal!) Work-life balance as an owner of a successful law firm + a mom to 3 young kids Designing a life you don’t need a vacation from Visit www.awbfirm.com/podc...
Legal for course creators: copyrights (S4E99)
August 12, 2019 04:00 - 39 minutes - 39 MBLearn what copyrights can protect when you should register them, and the benefits EARLY copyright registration provides. In this episode we’ll cover: The types of content that can be protected by copyrights Why facts and ideas aren’t protectable by copyrights (and what you actually can protect instead) Why the automatic protection provided by U.S. copyright law isn’t as great as it sounds The extra benefits of registering your copyrights, and registering them early Who owns the co...
Course creator interview: Thinkifics Greg Smith (S4E98) - Updated
August 08, 2019 04:00 - 30 minutes - 31.1 MBLawyer turned Thinkific CEO Greg Smith talks about lessons learned when developing his own online course and shares some of his best tips for course creators who are just getting started. In this episode we’ll cover: Greg's best tips to make your online course successful The value in proving your concept before pouring countless hours and dollars into what you think your final product needs to be What a "takedown notice" is and how it can give you some peace of mind if you worry about...
Legal for course creators: affiliate programs pt.2 - (S4E97)
July 29, 2019 04:00 - 31 minutes - 46.7 MBLearn about the important terms your affiliate program agreement needs to include. This is part two of a two-part series on affiliate programs. In this episode we’ll cover: Why you may want to think twice before referring to your affiliate collab as a “joint venture” or “partnership” How contracts can help your affiliate program be more profitable Why it’s so important to spell out exactly what your affiliates are required to do to promote your product or services Things to consider...
Course creator interview: Haley Burkhead (S4E96)
July 22, 2019 04:00 - 39 minutes - 56.6 MBScalability expert Haley Burkhead shares how she’s grown her online business to a half-million dollar brand in just 12 months, plus some tough legal lessons learned (yes, hackers are a real thing!) In this episode we’ll cover: Automation in your business and how it can help you prevent burnout The vital importance of communicating with and listening to your audience Why handling PR nightmares with grace will serve you better than the alternative Why you don’t necessarily need to gro...
Legal for course creators - affiliate programs pt.1 - (S4E95)
July 15, 2019 04:00 - 28 minutes - 42.3 MBLearn how affiliate programs can increase the reach (and bottom line!) of your online course without having to hire an entire sales team. In this episode we’ll cover: Important things to consider when you’re thinking about who you want to be your affiliates Some of the potential downsides to having a large number of affiliates Why it’s important to outline what your affiliates are required to do, and what type of training, perks or collateral will you provide them with Why you want ...
Course creator interview: Dr. Lindsay Padilla (S4E94)
July 08, 2019 04:00 - 48 minutes - 47.1 MBProfessor turned CEO Dr. Lindsay Padilla helps teachers become entrepreneurs, and entrepreneurs become teachers with her signature method that focuses on helping students to actually finish online courses. In this episode you’ll learn: The two things you need in order for your course to succeed Lindsay’s B.E.T.A. framework for course creation and how it can help you build your course faster than you ever thought possible Why your course is never really done How ironclad contracts ca...
Legal for course creators - guest experts (S4E93)
July 01, 2019 04:00 - 30 minutes - 30.6 MBCollaborating with a guest expert for your online course is a great way to provide incredible value to your students. But mapping out (in writing!) things like who’s doing what, and how the expert is compensated is crucial to preventing a guest expert collaboration from going south. In this episode you’ll learn the important questions to ask when you’re collaborating with a guest expert in your online course: What type of collaboration is this? - Is your guest expert contributing material...
Course creator interview - Kara Loewentheil - explicit (S4E92)
June 24, 2019 04:00 - 43 minutes - 42.3 MBHave you ever felt like you were doing all the right things, but not getting the results that were *supposed* to magically appear? Then you need to listen to this episode with Harvard-educated lawyer turned feminist mindset life coach Kara Lowentheil, who shares about her unconventional launch strategy, initially failing to succeed in business, and her experiences registering trademarks and hiring employees. In this episode you’ll learn: The importance of learning even the bare minimum ...
Legal for course creators - independent contractors (S4E91)
June 17, 2019 04:00 - 29 minutes - 30.1 MBYou’re a busy entrepreneur, and you *probably* can’t handle every single task it takes to create a successful online course. You'll likely need to enlist the help of graphic designers, copywriters, videographers, and more to complete your online course. But how do you make sure your working arrangement, and your content + brand!, are protected? In this episode you’ll learn: Why you MUST use a contract with your independent contractor The most important thing you need to look for if y...
Interview: Gravy’s Casey Graham on a stellar customer experience (S4E90)
June 10, 2019 04:00 - 36 minutes - 36 MBHave you had issues with customers not fulfilling their payment plans? Gravy’s Casey Graham talks about the value of personalized human interaction in an age where automation is the online business practice du jour. In this episode you’ll learn: How being nice can make all the difference when you’re working to resolve payment issues with your customers Why quick action is essential in the payment recovery process (80% of recovery happens in the first 7 days!) How to make sure your em...
Legal for course creators - payment plan problems (S4E89)
June 03, 2019 07:00 - 34 minutes - 34.1 MBIf you sell an online course, digital product, or do business online, you may offer payment plans to your customers. But what do you do when the customer stops paying? In this episode you’ll learn: If it’s possible to totally avoid chargebacks (spoiler alert: it is, but only if you stop taking credit cards altogether) Some practical customer service tips to help you cut down on chargebacks Why including a clear refund policy in your terms of use will be your strongest evidence to figh...
Course creator interview: Corinne Crabtree and online communities (S4E88)
May 27, 2019 04:00 - 38 minutes - 38.1 MBCorinne shares how legal has helped her grow her online weight loss community with confidence. She now uses an online course as the entry point for all new members to her community. In this episode you’ll learn: The benefit of downloading everything you want to teach from your brain, all at once How courses and community can complement one another Why scaling back your offerings may actually be the best step to grow your business The benefit of designing your course with your least...
Legal for course creators: Student problems (S4E87)
May 20, 2019 04:00 - 40 minutes - 40.4 MBIf you are providing an online course or digital products to students, members, or customers, you’re bound to come across a few tricky situations sooner or later. But are you doing all you can on the front end to prevent these situations from the start? In this episode, you’ll learn: The importance of clear payment language in your terms of use How tech tools can prevent your students from copying your course content Why including a dollar amount for damages in your terms of use can s...
Course creator interview: Beth McCord on enneagram and business (S4E86)
May 13, 2019 04:00 - 38 minutes - 38.3 MBYour Enneagram Coach, Beth McCord, talks with Autumn about growing your business with online courses, certification programs, and more. In this episode, you’ll learn: How understanding enneagram types can change the way you work with your team The importance of patience when you’re growing your business Why investing in legal right out of the gate may not be the best move How one-on-one coaching, online courses, certification programs, and books can all live within one business BON...
Legal for course creators: Terms of Use with your students (S4E85)
May 06, 2019 04:00 - 33 minutes - 33.8 MBTerms of Use, Terms of Service… whatever you call it, you might not think of it as a contract, but it is – and an important one at that! This week’s solo episode is all about this critical contract between you and your customers, students, or clients. In this episode, you’ll learn: Where your TOU must be linked on your website The 11 terms you should include in your TOU to protect you and your students Why including more strict terms in your TOU is always better, and how you can be ge...
Course creator interview: Jaclyn Mellone on contracts (S4E84)
April 29, 2019 04:00 - 35 minutes - 35.8 MBGo-to gal Jaclyn Mellone joins Autumn on the podcast to talk about the importance of contracts and her atypical path to running a successful online business. In this episode, you’ll learn: Why new practices, without doing mindset work, won’t get you the results you’re after How using contracts in business shows trust rather than suspicion or doubt Why you need to look extra closely at your contracts with your vendors, especially your payment processor The value of meeting up in-pers...
Legal for course creators: Privacy Policies & GDPR (S4E83)
April 22, 2019 04:00 - 37 minutes - 37.3 MBIf you’re running an online business, it’s highly likely that you’re collecting some form of personal information from your website visitors. But do your visitors know what happens to their data once they’ve given it to you? In this episode, you’ll learn: When you must have a privacy policy on your website What your privacy policy needs to include Extra steps you need to take if you’re collecting information from children under 13 Where your privacy policy must be present on your si...
Course creator interview: Liz Germain on video marketing & Integrity (S4E82)
April 15, 2019 04:00 - 39 minutes - 39.4 MBVideo marketing & YouTube expert Liz Germain joins the podcast in this episode to talk with Autumn about keeping integrity at the forefront of your business and some legal lessons learned. In this episode, you’ll learn: How offering online courses can unlock your time as a business owner How to use online courses to prequalify potential 1:1 clients Why too much learning and attending too many conferences can be a bad thing Important lessons Liz learned about required FTC disclosures...
Legal for course creators: Website legal musts (S4E81)
April 08, 2019 04:00 - 27 minutes - 28.1 MBYour website is the front door to your amazing online course. But if you don’t include the right legal documents on your site, it’s like leaving your door wide open. In this episode, you’ll learn: Which documents are required by law on your website and which are just a good idea Why disclaimers are essential for online businesses in the health and wellness field The ins and outs of FTC disclosures and when you must use them on your website The easy addition to your course materials ...
Legal for course creators: The importance of legal (S3E80)
April 01, 2019 04:00 - 25 minutes - 43.5 MBIf you’re an online course creator, you may not even know what you need to worry about when it comes to legal for your business. In Season 4 Autumn is alternating solo episodes with interviews of some of the biggest names in the online course world, like Beth McCord, Chris Winfield, Corinne Crabtree, and more. Solo episodes will focus on legal issues for course creators, like: The policies and documents you need to have on your website, such as privacy policy, terms & conditions, disclaim...
Tara Gentile McMullin on the licensing certification program path (S3E79)
March 25, 2019 07:00 - 36 minutes - 35.9 MBTara (Gentile) McMullin, author and the founder of the What Works Network, formerly CoCommercial, joins us this week to share how she pivoted her business model to help turn small business owners into tomorrow’s economic powerhouses. Listen and learn: The less common motivation behind registering your trademark Why consulting your ideal customer can help you fine-tune your perfect product How a licensing program can broaden your reach How understanding the difference between an inde...
Kathleen Shannon & Emily Thompson of Being Boss® (S3E78)
March 18, 2019 04:00 - 45 minutes - 44.2 MBBeing Boss® founders, Kathleen Shannon and Emily Thompson, share valuable insights about partnering with others in business and the ins and outs of publishing a book. Listen and learn: How essential a written Partnership or LLC Operating Agreement is when partnering with others Why self-publishing may not be the best route for your book How having a trusted tribe of bosses can be so valuable in navigating business decisions KEY TAKEAWAY: Legal may not always be necessary early on in...
Boss Mom Dana Malstaff on brand protection as a business strategy (S3E77)
March 11, 2019 04:00 - 41 minutes - 40.3 MBOriginal Boss Mom®, Dana Malstaff, shares how protecting her brand was not only an early, key business strategy but also now provides her with peace of mind to reach her big goals. Listen and learn: How a registered trademark protects the meaning behind your business, not just its name How DIY’ing legal isn’t always a good idea The pros and cons of DIY’ing legal for your business, and when it’s time to level up and hire a lawyer Why having the right professionals on your team can ma...
Kendrick Shope on the right legal protections (S3E76)
March 04, 2019 05:00 - 30 minutes - 30.3 MBThe Sales School and Authentic Selling founder shares about hiring a lawyer to create a custom contract for her online sales coaching business, and how her lawyer was able to talk her off a cliff during a difficult customer situation. Case Study Highlights: How the universe responds when you take your business seriously and set things up the right way How she knew it was time to work with a lawyer on a contract, but really appreciated Having a lawyer on her side later during a difficu...
Trademark for online business: When MUST you register a trademark (S3E75)
February 25, 2019 05:00 - 31 minutes - 31.7 MBWhen should you run (not walk) to submit your trademark registration application? Learn when waiting to register a trademark can be a huge mistake. In this week’s episode you’ll learn: How the level of investment behind your business or product can determine whether a registered trademark is a necessity How long it takes to receive a trademark registration certificate from the USPTO The advantages of “intent to use” applications in US trademark law When you can use the ® and TM symb...
Someone registered my TM – what can I do (Legal Road Map® Podcast S3E74)
February 18, 2019 05:00 - 34 minutes - 33.9 MBFinding out someone else has registered a trademark you’re using in your business can really sting. But so long as you started using it first, not all is lost. In this week’s episode you’ll learn: What winning the race means when it comes to trademarks and defending your rights What the “opposition period” is and why it is crucial to monitor the USPTO Gazette if you’re relying on common law trademark rights How a cease and desist letter may stop a similar trademark application in its ...