Entrepreneurial savant Jeffery Hayzlett talks about the importance of company culture and something he calls the “hero factor.” When a company culture centers around core values, rather than the bottom line, the company is stronger for it. Hayzlett has been the Chief Marketing Officer of Eastman Kodak, guest host on Celebrity Apprentice for three seasons, and written a number of bestselling books. From his diverse experience, he shares many stories of what happens when companies commit (or don’t) to such central values.

 

Want to learn more about Jeff Hayzlett and how to reach your full hero potential? Watch his FREE content in the Knowledgelink Network! Not a part of the Network yet? Sign up here! Check out Jeff's website here or reach him on Twitter @JeffreyHayzlett Get his best-selling books on Amazon at the links below! The Hero Factor: How Great Leaders Transform Cultures and Create Winning Organizations Think Big, Act Bigger: The Rewards of Being Relentless Running the Gauntlet: Essential Business Lessons to Lead, Drive Change and Grow Profits The Mirror Test: Is Your Business Really Breathing?

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