Ep. 66. Keep the "thought" in thought leadership
Leadership communications with Rob Cottingham
English - June 04, 2021 19:30 - 10 minutes - 9.86 MB - ★★★★★ - 2 ratingsCareers Business Education Self-Improvement leadership speeches presentations publicspeaking speechwriting Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
So many leadership communications mistakes come down to one thing: not having a clear goal and a roadmap to get there. That’s especially true when it comes to areas where leaders aren’t as familiar with the subject matter.
This episode looks at a high-profile communications failure: an op-ed that blew up in CEO's face, damaged the company's reputation and forced an embarrassing public about-face. We'll look at what went wrong... and how you can keep your communications on track.
The important thing: Don't let stories like this discourage you from speaking up! You can make a positive contribution to the conversation… but it starts with doing the work.
Links:
Washingtonian CEO Cathy Merrill's op-ed in the Washington Post Just one of the news articles on the backlash against her op-ed My wife Alexandra Samuel has co-written a terrific new book on making the most of remote work, called Remote, Inc. Highly recommended for making the most of the new workplace! I'm thrilled to be reading Tamsen Webster's new book Finding Your Red Thread. Highly recommended for making the most of your message!Music: All music is by Lee Rosevere. The theme music is "Twitter Will Kill Us All." Used under a Creative Commons license.
Photo: Fakurian Design on Unsplash