Target Your Audience Using Geofencing with Justin Croxton

If you are utilizing ads to market your business or service, have you thought about the fact that you could be wasting time and money if your ads are being viewed by people that are not your ideal audience and customer? With Geofencing technology, you can serve ads to people based on their location and places they visit, which might tell you about their intentions to buy. This is a cost-effective way to target people that are most likely to need your product or services so that you are not wasting advertising dollars on people that you don’t want to target. Today’s guest is here to tell us all about this fascinating and incredibly useful marketing technology.

Justin Croxton is the CEO of Propellant Media, a geofencing marketing and omnichannel paid media agency with offices in Atlanta and Charlotte. Leading with geofencing marketing allows agencies and brands to build comprehensive digital marketing full funnel strategies translating into leads, sales, branding, and engagement.

In this episode, Justin shares his journey to entrepreneurship and having the privilege of seeing his dad own his own business and the freedom that allowed. Getting into the business space, Justin realized that people do business with people, so it’s important to always lead with value and stand out from the crowd. This thinking got Justin to where he is today in helping business owners save money by directly targeting their audiences. Tune in for more!

Key highlights:

Why Justin chose to work on Geofencing advertisingHow can we be different and stand out from the competition?What is Geofencing marketing?Why is Geofencing great?Why is it called Geofencing?Can you Geofence an event?Are there certain platforms that are better to use?Do certain ads do better than others?Marketing mistakes Justin commonly sees made

Connect with Justin Croxton:

Website: propellant.media

LinkedIn: Justin Croxton

Connect with Eric:

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