Lead Agent Empire: Real Estate Agent Marketing & Business Management
14 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 4 ratingsMark and Alessandra Colaci are the go-to real estate marketing duo who have spent countless hours and effort figuring out how to make this industry work for them. They've had to navigate new technologies, modern strategies, and master time management skills that all come along with being a successful real estate agent and a marketer -- all while staying sane with their normal day-to-day lives! Listen to the Lead Agent Empire podcast and learn how to get more leads and convert them to clients, easily automate tasks that you do every single day, and use updated tools that will help scale your realtor business and name.
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Episodes
13: How Staging Increases Sales Price
January 30, 2020 11:00 - 15 minutes - 12.2 MBStaging can impact sales price of your listings or help you stand out from the competition to win a listing. In this episode, we share how to use staging for your real estate business. Topics discussed: Is staging impactful on sales price? How to determine if a client needs staging. Using staging to impress potential listing clients. Virtual staging as an alternative for vacant listings. Join our Facebook group at https://leadagentempire.com/group Find the perfect gift for yo...
12: Best Closing Gifts for Repeat Business
January 28, 2020 11:00 - 14 minutes - 12 MBDo you use closing gifts for your clients? In this episode we cover why the right closing gift can lead to more referral business in the long term. We cover: What types of closing gifts should you give Are they worth it? What budget should you use? How to get more long term impact with closing gifts. Join our Facebook group at https://leadagentempire.com/group Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/ Follow Mark ...
11: What are Lead Magnets & Should You Use Them for Real Estate?
January 23, 2020 12:00 - 10 minutes - 8.43 MBWhat are lead magnets and how can you use them to get more real estate clients? In this episode, Mark and Alessandra Colaci share easy ways to create lead magnets that resonate with your ideal buyer or seller clients based on their local area or interests. Join our Facebook group at https://leadagentempire.com/group Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/ Follow Mark at twitter.com/MarkColaci Follow Alessandra at tw...
10: Open Houses: The Good, the Bad, & the Ugly
January 21, 2020 11:00 - 14 minutes - 11.4 MBSome agents do open houses and some do not. Let's discuss the possible benefits and drawbacks of doing an open house. We discuss how you can use them to, not only get a house sold, but to generate leads and new business for yourself. Join our Facebook group at https://leadagentempire.com/group Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/ Follow Mark at twitter.com/MarkColaci Follow Alessandra at twitter.com/AlessandraCo ...
10: Using Lead Magnets to Get Real Estate Clients
January 21, 2020 11:00 - 14 minutes - 11.4 MBWhat are lead magnets and how can you use them to get more real estate clients? In this episode, Mark and Alessandra Colaci share easy ways to create lead magnets that resonate with your ideal buyer or seller clients based on their local area or interests. Follow Mark at twitter.com/MarkColaci Follow Alessandra at twitter.com/AlessandraCo
9: Building an Email List for Your Real Estate Business
January 16, 2020 12:00 - 27 minutes - 25.3 MBLearn how to build a strong, responsive email list and find out what CRM tools you need to take your real estate business to the next level. In this episode, we share our tips and tricks for creating, grooming and expanding your client email lists. "You have to have that pipeline coming up for potential people to replace things that fall through...just plan for that and the best way is to have a really strong email list." - Alessandra Top Takeaways: Why email lists are gold in re...
8: Social Media Strategies for Real Estate
January 14, 2020 12:00 - 12 minutes - 11.4 MBFind the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/ Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/ Social media can be incredibly useful when it comes to generating leads for your real estate business. When used tactfully, realtors can leverage platforms like instagram, facebook and even snapchat to engage clients and boost exposure for both their personal brands and their brokerage firms. In this ep...
7: Stay Top of Mind with CRMs
January 07, 2020 12:00 - 23 minutes - 21.6 MBTopics Discussed and Key Points: The importance of CRMs Best practices for CRMs How long should you keep a prospect on your list? Mark and Alessandra’s favorite follow-up strategies Low-touch versus high-touch interactions Episode Summary: Today on Lead Agent Empire, Mark and Alessandra Colaci talk CRMs and other follow-up tools to stay in touch with your leads, prospects, and other important contacts. As a real estate agent, your radar needs to always be open to ...
6: 2020 Real Estate Trends
January 04, 2020 04:26 - 16 minutes - 15.3 MBBuyer’s market? Seller’s market?— Either way, when you’re starting a new year, you’ve gotta know what's headed your way to make the most of it. Welcome 2020: A year that's already shaping up to be one chock full of surprising housing market trends. In this episode we share the top market trends that are likely to dominate the new year. Listen in as we dive into the trends emerging from technology, shifting generations and mortgage rates. Learn what patterns you’ll start to notice i...
5: 10 Innovative Marketing Strategies to Quickly Sell a Listing
September 26, 2018 08:00 - 10 minutes - 9.11 MBCanva Snapseed App (Apple) | (Google Play)Pixlr PicMonkey Zillow Trulia Airbnb Landingi Lead Agent Academy Subscribe on iTunes Subscribe on Stitcher Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/ Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
4: Powerful Real Estate Marketing Tools That Will Save You Time Every Day
September 19, 2018 08:00 - 21 minutes - 17.2 MBAre you looking to Level up your real estate business? In this episode, we reveal essential tools and resources to grow your business, stay organized, and reach more clients. Here’s a recap of what we talk about in this episode: Number 1, find a sound customer relationship management system (CRM). Put people into your database and track the interactions you have. Mark has personally used Kunversion and kvCORE – it can do it all! Plus, through your brokerage, you may be able to sc...
3: Remarkable Ups and Downs of Being an Agent and How to Stay Strong Through It All
September 13, 2018 01:42 - 16 minutes - 13.4 MBHosts: Mark & Alessandra Colaci In this episode Mark and Alessandra discuss being a real estate agent and how that can be challenging. They talk about some of the ups and downs they have experienced, as pros and cons, and learn ways to ever come them. [00:01:40] - Dealing with clients that ghost you [00:02:56] - Understand both perspectives: the good and the bad of real estate [00:04:36] - The investment: financially, temporally and emotionally [00:12:22] - The importance of havin...
2: 11 Practical Things I Wish I Knew Before Becoming a Realtor
September 12, 2018 03:20 - 24 minutes - 20.1 MBHosts: Mark & Alessandra Colaci In this episode Mark and Alessandra discuss the 11 things they wish someone had told them before becoming a real estate agent in regards to entrepreneurship and marketing. Point 1: Get yourself a good lender [00:02:03] Point 2: Pay to play game, you will have to invest good amount time and money to be successful [00:05:16] Point 3: Find your niche and set yourself apart [00:08:04] Point 4: Feast or Famine, strike when the iron is hot [00:09:32] ...
1: The Real Estate Agent and the Marketer
September 07, 2018 08:00 - 4 minutes - 3.99 MBReferences & Links From This Episode: Subscribe on iTunes Subscribe on Stitcher Lead Agent Academy Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/ Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/