9: Building an Email List for Your Real Estate Business
Lead Agent Empire: Real Estate Agent Marketing & Business Management
English - January 16, 2020 12:00 - 27 minutes - 25.3 MB - ★★★★★ - 4 ratingsBusiness Technology real estate management & marketing real estate marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Learn how to build a strong, responsive email list and find out what CRM tools you need to take your real estate business to the next level. In this episode, we share our tips and tricks for creating, grooming and expanding your client email lists.
"You have to have that pipeline coming up for potential people to replace things that fall through...just plan for that and the best way is to have a really strong email list." - Alessandra
Top Takeaways:Why email lists are gold in real estate.Optimizing your email list can help you to engage new clients and keep you in the minds of clients you’ve worked with before.
Tools you can use.
Check out these suggestions for organizing and maximizing your email list
AWebberMailchimpConvert KitActive Campaign (Our personal favorite!)How To Build A List From Scratch.
Bring value to every interaction with your leads. Give them a reason to sign up by using lead magnets and offering content you know, based on their demographics, they’ll likely find value in. Make sure you have a way to opt-in to your services and connect it to CRM integration.
Engaging the List You’ve Got.
Stay in regular contact! Here are some content to share:
NewslettersSuccess storiesSocial media linksReviews on your pageNews specific to your marketWhat's happening in the neighborhoodSelling and buying timeframesExplain processes of home buying and sellingEpisode Highlights:[00:07] Intro[01:16] Why email lists are gold in real estate.[02:36] Touch Points and how they differ for each client.[04:10] Finding a balance and sale cycle customizing.[06:19] Tools you can use[09:55] Avoid spamming.[12:24] Automation and CRM advice[15:23] Grooming your list[16:44] How to build a list from scratch.[18:11] Landing page builders:[21:50] Maintaining and engaging your list.[22:43] Personalizing your CRM[26:08] Show summary & Outro[26:34] Learn more at agentgrowthacademy.com/waitlist
The value in going “live” and starting conversations.Ways to build and keep reviews on multiple platforms.Automation and time management advice.
Resources Mentioned:AgentGrowthAcademy.comActivecampaign.comLeadagentempire.com/landingiUnbounce.comZapier.comBombbomb.comConnect:
Find the perfect gift for your clients, friends, family members, and everyone else at https://rejoy.co/
Join our Facebook group at https://www.facebook.com/groups/REGrowthNetwork/
Download a free Social Media Calendar to help you know what content to create regularly so you can be in front of your contacts regularly: http://leadagentempire.com/social-media-calendar
Leave us a voicemail question we can feature on the show: https://leadagentempire.com/voicemail/
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