Journey from Photographer to Coach Aligning Your Values to Your Marketing in Your Business with Jeffrey Shaw

We’re about to listen to a fresh take on marketing your business, tune in to revamp your own “marketing” plan (if it’s even called that after this episode). 

 

Episode Introduction: 

Our guest today has mastered the 4.0 version of themself and will be sharing all about their journey of going from being a photographer for America’s wealthiest families to now coaching small business owners to find their way around entrepreneurship. Dive in for tons of value and brand new perspectives.

 

Episode Summary: 

Jeffrey Shaw is a photographer, an author, a podcaster, a speaker, a business coach and so much more. He walks us through his journey of transitioning from a photographer to a business coach and why he never tied himself down to a niche. With fun stories, action steps, and mind-blowing concepts, this episode is a true eye-opener about aligning your values with marketing in your business.

 

Main Takeaways:

The energy of your words is extremely crucial. Be careful in the words you use not just with others, but also with yourself. Every time the rate of unemployment goes up so does the rate of self-employment. Individuals with million-dollar businesses can still be struggling to meet their monthly expenses. Revenue alone is not an indicator of a business's health. You’re allowed to have and monetize more than one interest. Start working on increasing your visibility (and searchability) as early on in your business as you can. The three tiers to getting published are:

Tier One: Submit and get published. 

Tier Two: Content gets edited before being published. 

Tier Three: Become a contributing writer. 

Tier Four: Having a dedicated column.

It’s important to stay true to why you started and always recentre to your values in business. When you become vocal about your values, it does a beautiful job at attracting clients who are aligned with those values. Believe that you deserve to move on to the next level - do the inner work to eliminate your mindset blocks. Know your core brand messaging in and out - create a standout statement.

 

Recommended Resources:

 

Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It by Denise Villa and Jason Dorsey Self-Employed Business Institute by Jeffrey Shaw: https://www.jeffreyshaw.com/self-employed-business-institute Take the Self-Employed Assessment: https://selfemployedassessment.com/

 

Fun Facts About Jeffrey Shaw:

 

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Find Jeffrey Shaw:

Website: https://jeffreyshaw.com

Instagram: https://www.instagram.com/jeffreyshaw/

Podcast: https://podcasts.apple.com/us/podcast/the-self-employed-life/id891146236

Facebook: https://www.facebook.com/JeffreyShawAuthor

LinkedIn: https://www.linkedin.com/in/jeffreyshawauthor/

Get the visual experience, watch the videocast for the episode here: https://youtu.be/4RzPXji7sMc

 

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