Using your website to reach your ideal client

As a private practice IBCLC your website is usually the first contact your prospective clients will have with you and your business. Making your website easy to navigate and quickly get the necessary information is essential for a new and tired parent. In this episode, Leah and Annie share their resources for online scheduling, HIPAA compliance, website design, and more.

“You never want people leaving your website while they’re still deciding if they want to work with you”

 

In this episode, we will cover:

How to make an impression - Your website is the first source of contact with
your clients.The importance of mobile compatibility - New moms are tired! Help
them by making your website navigable during 3AM feedings.What do I include on my website? Annie and Leah share tips on what
you should and shouldn’t include on your website.The Final Step - Contact & Booking are the most important parts of
your website. Annie and Leah talk about how to make this step easy
and efficient, as well as share resources to get this set up.Not sure about the design? - Annie and Leah let you in on some helpful
design tips, as well as give advice on how to get meaningful photos
for your site.

 

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Links and Resources

National Women's Law CenterAcuityCharmJaneHow to make your website HIPAA Compliant

If you like what you heard today, please follow us on Facebook and Instagram and leave us a review on iTunes. You can email us questions and comments at [email protected].

 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music.

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