7 | Setting your fees: Charge what you’re worth, and make yourself worth it

In this episode, Annie and Leah talk about the tough topic of setting your fees for your private lactation practice.

It’s so important to know your worth as a business owner and to represent that fairly within your specific market. Once you’ve set your rate, you can begin working towards long-term goals for your business as a whole.

"You are literally changing the world! If you can’t own your worth, no one will"

 

In this episode, we will cover:

How do you come up with your fees? And what your fees say about your businessHow low is too low? Nobody wants to be in a race to the bottom—including our clientsDiscounts and sliding scales: The ethical, professional way to offer lower ratesWhere do I begin? How to figure out your numberCommunicating your value: How to market your worthThe big picture: Growing your business and your long term goalsBe your own motivation: Always improving, never settling

 

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Links and Resources

Profit First - Mike MichalowiczBay Area Breastfeeding - Leah's BlogSubscribe to the Deeper Dive Membership: https://learn.paperlesslactation.com/subscription/deeper-dive-membershipHave an idea for a podcast episode or a Deeper Dive? Let us know! https://learn.paperlesslactation.com/form/collaborate

 

About Us

Leah Jolly is a private practice IBCLC with Bay Area Breastfeeding in Houston, Texas.

Annie Frisbie is a private practice IBCLC serving Queens and Brooklyn in New York City and the creator of the Lactation Consultant Private Practice Toolkit.

Many thanks to Stephanie Granade for her production assistance, and to Silas Wade for creating our theme music.

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