KLT Authority Podcast artwork

KLT Authority Podcast

13 episodes - English - Latest episode: almost 2 years ago -

The KLT Authority Podcast is dedicated to helping local businesses grow their revenue by leveraging the power of the internet and the technology available today. We bring a unique skill set. Big Shannon has spent his entire career in sales and marketing online. Little Shannon spent her career managing and leading employees. So she understands how to keep customers and employees happy.

Entrepreneurship Business Marketing marketing local optimization small business google maps online marketing seo google maps opitmization local business google my business entreprenurship
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Episodes

The Biggest Mistake Entrepreneurs Make While Building Their Authority

August 29, 2022 16:00 - 19 minutes - 13.8 MB

In today's episode we discuss the biggest mistake entrepreneurs make while building their authority and brand. We also break down the new direction of the podcast. This podcast is going to follow our journey as we build another income stream in our business. We are going to lay out all of our wins and all of our losses. We're going to teach you the things we're using to grow the business, and we are going to share what is working and what is not working. Make sure you subscribe to the pod...

Don't be consistently inconsistent

April 07, 2022 22:00 - 17 minutes - 12.2 MB

In this episode we talk about how being consistently inconsistent can hinder your growth. When it comes to momentum you need to make sure that you are consistent. If you were not consistent the snowball never gets to the point where it's large enough to get momentum.

What is KLT Authority - KLTA S1E9

March 12, 2022 20:00 - 18 minutes - 12.8 MB

Discover the secret behind KLT Authority and how it can help your business. Listen as we peel off the mask and reveal the meaning of the title of the podcast.  We then walk you through some actionable steps you can take to start your local business and your brand today.  This episode is sponsored by StandingStrongerProductions.com and S2Stickers.com Standing Stronger Productions is excited to announce the opening of their print shop where they can print all of your custom stickers, decals...

Video Marketing - What Equipment Do I Need

October 25, 2021 15:00 - 16 minutes - 11.4 MB

In this episode, we talk about what equipment you need to create videos for your small business.  We went over everything needed, and it is not much. In reality, the only investment most people will need to make is in the audio because people can forgive lousy videos. However, they can not forgive bad audio. 

Video Marketing - Is It Worth It For Small Businesses?

October 18, 2021 04:00 - 21 minutes - 15 MB

In today's episode, we talk about video marketing and how small local businesses can leverage video to build authority and ultimately bring in more leads and more revenue.  We will go over why video works, what kind of videos your business should be making, and the equipment you need to make those videos.  Spoiler alert, you have the camera you need in your pocket right now. 

Video Marketing - Is It Worth It For Small Businesses?

October 18, 2021 04:00 - 21 minutes - 15 MB

In today's episode, we talk about video marketing and how small local businesses can leverage video to build authority and ultimately bring in more leads and more revenue.  We will go over why video works, what kind of videos your business should be making, and the equipment you need to make those videos.  Spoiler alert, you have the camera you need in your pocket right now. 

KLT Authority Podcast Launching

October 15, 2021 18:00 - 5 minutes - 3.47 MB

The KLT Authority Podcast will be relaunching This coming Monday, October 18, 2021 New episodes will release every Monday from here on out. We have made sharing our journey and sharing the knowledge we have built over the last 20 years a priority. This Podcast, along with other FREE resources, will be our focus moving forward. 

KLT Authority Podcast Launching

October 15, 2021 18:00 - 5 minutes - 3.47 MB

The KLT Authority Podcast will be relaunching This coming Monday, October 18, 2021 New episodes will release every Monday from here on out. We have made sharing our journey and sharing the knowledge we have built over the last 20 years a priority. This Podcast, along with other FREE resources, will be our focus moving forward. 

Social Media How Can my Local Business Leverage it S1E5

January 08, 2020 23:53 - 30 minutes - 21.2 MB

In this episode we take a look at the various social media platforms and discuss how and why you should me using social media.    We live in a time where you can effectively build relationships with your potential customers without ever meeting them in person. It is networking on steroids if done properly.  Video is a key component of social media and one that you need to wrap your head around. For us "boomers", as the youngins call us, this is hard to grasp. Video scares us. Howev...

How To Get More Reviews For Your Local Business

January 03, 2020 15:00 - 37 minutes - 26 MB

We are not only going to be talking about reviews and how to get more of them, but we are also going to be covering what to do it you get a bad review and how to respond to that review. You know that reviews are essential, and you know that your business needs more of them. The question is, how do you get more of them. Not only how to get more, but how do you get more positive reviews and limit the number of bad reviews that you receive. Then if you do get a bad review, what d...

How To Setup Your Website as a Local Service Based Business

December 09, 2019 22:06 - 22 minutes - 20.5 MB

How to set up your Website so it Makes Money This podcast and episode is for service based businesses. We do not help businesses that sell products through an online store or traditional Retail shop. The concepts are the same so you can still listen but this is aimed more at the service based businesses. You do not want a pretty site.You want a site the is designed for conversions .Yes you still want it to look good, but just looking good does not help the business. What is conve...

KLTA S1E2 The Most Valuable Asset You Have Online

June 14, 2019 12:34 - 15 minutes - 14.6 MB

Welcome to The KLT Authority Podcast - Helping You Grow Your Practice by leveraging the power of the internet and the technology available today. In today's episode we are going to reveal the most valuable asset you have online and why you probably do not even own it. This is a must listen to podcast. Do Not miss it.

Helping Grow Your Business Online - What Makes us Qualified?

June 14, 2019 12:15 - 19 minutes - 18.4 MB

In today's market, having a presence online is absolutely required. Having a website is not enough. There is a lot to learn when it comes to managing your online presence for your business. It is worth taking the time to understand what you should be doing and how you should be doing it, even if you are going to hire out the actual execution. The challenge is there is so much information out there, and a lot of it is bad information. That is why we created this Podcast. We were tir...