How To Setup Your Website as a Local Service Based Business

How to set up your Website so it Makes Money

This podcast and episode is for service based businesses. We do not help businesses that sell products through an online store or traditional Retail shop. The concepts are the same so you can still listen but this is aimed more at the service based businesses.

You do not want a pretty site.You want a site the is designed for conversions .Yes you still want it to look good, but just looking good does not help the business.

What is conversion based website?

1. One that makes an offer and has a way to contact you above the fold.
2. One that is optimized to get you the best results in the search engines.

 Make a call to action. That call to action needs to come in two formsGive them a way to contact youNot just a contact us link. Needs to at least also include a click to call buttonMake them an offerThink about the coupons you offer and make it evergreenMake the site Search Engine friendlyThis is an overview. Not an in depth walkthrough. That will come in training videos that we have for free and in our business training courses.Use wordpress - at the time of this podcast it is the best choice.Use a Wordpress Optimized hosting platformUse a CDN Content Delivery NetworkGet an SSL CertificateMake sure the site is SSL ReadyUse the Astra themeUse elementor and elementor proUse schema pro plugin by the astra teamUse a SEO plugin like Yoast SEOWe currently use SEO Press on our site and Yoast SEO on client sitesUse a caching pluginWe use Rocket CacheFree Version would be W3 Total CacheMake sure that you have a Privacy Policy and Term on the siteIf you have a location that a customer visits make sure you have the location address on the site and a google map embedded. If it is a single location business I would have that in the footer