Keyword: The Amazon Insider Podcast
116 episodes - English - Latest episode: almost 4 years ago - ★★★★ - 35 ratingsKeyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
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Episodes
Keyword: the Amazon Insider Podcast Episode 053: Hiring Outside Help with Peter Kearns
January 05, 2018 03:52 - 10 minutes - 10.4 MBGrowing a small business is exciting and requires Amazon Sellers to wear lots of different hats. As the business starts to grow, sellers can afford to spend money and hire help. In this episode, we’re going through several situations when extra help or employees should be brought on to help.
Keyword: the Amazon Insider Podcast Episode 052: Small Business Sacrifices
December 28, 2017 21:09 - 11 minutes - 10.5 MBSmall Business owners make a lot of sacrifices and face a lot of challenges to grow their businesses. Many Amazon sellers are small business owners. We’re taking a look at some of the most common sacrifices and challenges owners take plus, why it’s important to help make a good work/life balance which is often easier said than done.
Ep. 051 Keyword Podcast: Review Manipulation with Chris McCabe from ecommerceChris
December 22, 2017 06:52 - 13 minutes - 12.9 MBReviews are pivotal to sales and growth on the Amazon Marketplace. Unfortunately, too many sellers are resorting to black hat tactics to get reviews and impact their competitor’s reviews. We’re looking at some of these tactics and how complaints about this kind of abuse should be structured and sent to Amazon.
Ep. 050 Keyword Podcast: Patent Horror Story and False Complaints by Black Hat Sellers
December 19, 2017 08:17 - 13 minutes - 12.4 MBCompetition on the Amazon Marketplace is intense and it causes sellers to use Black Hat Tactics to edge out their competition. Competition is nothing new in business. In this episode we’re going to talk about a patent horror story, patents in general and techniques being used by some sellers fo hurt competitors.
Ep. 049 Keyword Podcast: Intro to Grocery with Peter Kearns
December 01, 2017 04:28 - 12 minutes - 12.3 MBFormer Amazonian, Peter Kearns, talks with us about some ways Grocery Sellers can improve their Amazon presence. Amazon has also made a recent change to help Grocery Sellers grow.
Ep. 048 Keyword Podcast - Headline Search Ads with Mike Ziegler
November 21, 2017 03:56 - 11 minutes - 10.9 MBIncreased competition in Sponsored Products is making it harder and more expensive to get your products in front of shoppers. Headline Search Ads gives merchants a premier ad spot and there’s less competition for keywords. Mike Ziegler with Marketplace Clicks talks with us about Headline Search Ads, what they are, how to get access to them plus the kind of pictures that should be included.
Ep. 047 Keyword Podcast: Pricing Strategy with Marell Morel from Cascadia
November 15, 2017 03:17 - 12 minutes - 11.8 MBFinding the right price for a product is tricky. You want to make sure it’s the right price to move product, while still making the highest possible margins. Marell Morel from Cascadia gives us a pricing strategy that should used while managing Private Label Products at Amazon.
Ep. 046 Keyword Podcast: Enhanced Brand Content
November 09, 2017 04:54 - 11 minutes - 11.1 MBAmazon has recently made Enhanced Brand Content available for Sellers. The tool gives Brand owners the ability to share more details about their products and how they’re created. Former Amazonian Peter Kearns shares his insights into Enhanced Brand Content along with how it impacts conversions.
Ep. 045 Keyword Podcast: Importing from China
November 04, 2017 03:50 - 14 minutes - 13.3 MBIf you’re selling on Amazon, you’re likely either reselling products or you’re creating your own or you’re private labeling products. No matter which situation describes you, there’s a high chance you’re working with factories. And if you’re working with factories, there’s a very high chance your factories are based in China.
Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy
October 27, 2017 05:17 - 14 minutes - 14 MBThe Holiday season and Fourth Quarter is the biggest selling time of the year. Amazon’s Sponsored Products plays an important role for success during this time. Former Amazonian Mike Ziegler shares his go-to strategy for success with Sponsored Product Ads in the Holidays.
Ep. 043 Keyword Podcast: Listing Optimization
October 20, 2017 06:01 - 16 minutes - 15.5 MBAmazon’s search algorithm scans a ton of data to find product results and rank them for customers. The algorithm scans product’s listing pages to collect information. That’s why creating an optimized listing is so important. Former Amazonian Emily Murray gives us a strategy to help in listing optimization.
Ep. 042 Keyword Podcast: Expanding to Other Marketplaces
October 11, 2017 14:09 - 11 minutes - 10.8 MBOne of the biggest ways to grow your Amazon business is by expanding off of Amazon to other marketplaces. There are several marketplaces you can and should be selling on. In this episode former Amazonian Peter Kearns tells us which marketplaces you should be selling on and steps you can follow to expand.
Ep. 041 Keyword Podcast: What's Your Product Review Number?
September 29, 2017 04:39 - 12 minutes - 12.1 MBIt’s been nearly a year since Amazon made a major change when it comes to reviews. They banned Incentivized Review Clubs, disrupting a major go-to strategy for many Amazon merchants. In this episode, we’re looking at reviews and the importance both positive and negative reviews have on sales and ranking.
Ep. 040 Keyword Podcast: Improving Customer Service
September 22, 2017 05:33 - 15 minutes - 14.2 MBGood customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers. Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service. Emily’s template to respond to negative reviews: “Dear Client, We’re really sorry that you don’t like the {product here}, but we’re here to help you. Here’s my phone number {or} Please contact us...
Ep. 039 Keyword Podcast: Three Amazon Tools to Help Brand Owners
September 13, 2017 12:00 - 16 minutes - 15.9 MBThe Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners. In this episode, we’re talking about three tools Amazon has created to help brand owners. We’ll be talking about Early Reviews, Amazon Insights and Transparency with former Amazonian Peter Kearns from 180Commer...
Ep. 038 Keyword Podcast: Getting Money to Grow Your Amazon Business
September 06, 2017 11:00 - 14 minutes - 14.1 MBRunning an Amazon business requires capital. Sellers need money to start and then they have to decide if they’ll try to bootstrap growth or go get a loan. In this episode, we’re talking about Kabbage, a company that’s changing how small businesses get access to money. www.kabbage.com/amazoninsider