Keyword: The Amazon Insider Podcast
116 episodes - English - Latest episode: almost 4 years ago - ★★★★ - 35 ratingsKeyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
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Episodes
Keyword: the Amazon Insider Episode 015 - Vetting and Hiring Consultants to Help with Gabe Ray, Jaguar AI
October 18, 2018 12:00 - 25 minutes - 26.8 MBHiring and using consultants can help you grow your Amazon business but you have to know the right process to go about hiring them. Gabe Ray with Jaguar AI, has done some consulting work. He walks us through ways to vet consultants and red flags to look out for.
Keyword: the Amazon Insider Podcast Episode 087 - Amazon Review Policy Update with Peter Kearns, 180Commerce
October 17, 2018 06:39 - 9 minutes - 9 MBAmazon announced a new email policy when it comes to asking shoppers for reviews. Sellers can now only send one email per order asking for a review. The policy is very clear and concise and even addresses package inserts. Peter Kearns with 180Commerce joins us to give his reaction plus his advice for safely asking for reviews.
Keyword: the Extras Podcast Episode 014 - A Look at Amazon Product Sourcing Tool Jaguar AI, with Matt Smith and Thane Brimhall
October 11, 2018 17:00 - 23 minutes - 25 MBIn this episode, we’re talking about why Amazon sellers should use tools, what they should use tools for and a look at Jaguar AI. We’re also going to be talking about how the AI, the Artificial Intelligence in Jaguar AI was created.
Keyword: the Amazon Insider Podcast Episode 086 - What is Intellectual Property with Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group
October 10, 2018 05:53 - 12 minutes - 11.5 MBThere’s a lot of legal issues and problems floating around the Amazon Marketplace. Sellers often try to navigate Intellectual Property issues all on their own which can even bigger problems. Chris McCabe, eCommerceChris.com and Casey Vaughn, Vaughn Law Group, talk with us about what Intellectual Property is and how sellers should handle the most common problems.
Keyword: the Extras Episode 013 - Finding Products to Source and Sell on Amazon with Matson Tolman, Jaguar AI
October 04, 2018 18:00 - 26 minutes - 24.6 MBWe’re talking about ways to determine which new products to sell either by retail arbitrage or private labeling. Matson Tolman, with Jaguar AI, gives us a strategy to use to determine new products and avoid sourcing mistakes.
Keyword: the Amazon Insider Podcast Episode 085 - Dealing with the New "Pay by Invoice" Feature on Amazon with Noel Hillman, Kabbage
September 30, 2018 16:00 - 6 minutes - 6.25 MBAmazon has made it possible for business customers to pay for products by invoice instead of paying immediately. This impacts all sellers. Any product listed on Amazon is available for business customers. This impacts disbursements sellers will get from Amazon. We talk with Noel Hillman at Kabbage about what protections are in place, what sellers can expect plus how sellers can prevent cash flow problems.
Keyword: the Amazon Insider Podcast Episode 084 – Avoid Major Mistakes by Hiring the Right People First with Chris McCabe, eCommerceChris
September 27, 2018 20:46 - 12 minutes - 11.9 MBSome sellers are having incredibly frustrating situations become even worse because the consultants or people they hired to help, aren’t helping and actually making situations worse. We talk with Chris McCabe of eCommerceChris to give sellers ideas of the right questions and proper ways to vet someone before hiring them.
Keyword: the Extras Podcast Episode 012 - Selling an eCommerce Business Webinar Q&A with Tyler Jefcoat, Seller Accountant
September 19, 2018 01:21 - 34 minutes - 31.5 MBWe learned a lot about Selling an eCommerce Business in a recent webinar with Tyler Jefcoat from Seller Accountant. This episode features the Q&A portion of that webinar.
Keyword: the Amazon Insider Podcast Episode 083 - Amazon Storefronts with Rachel Greer, Cascadia
September 14, 2018 10:00 - 11 minutes - 11 MBIf you’re a brand owner selling on Amazon, there’s a feature that you definitely need to be using, Storefronts. Amazon Storefronts allow third-party sellers to create their own landing page with images and videos to showcase the details and stories about the products and brand. Rachel Greer with Cascadia shares with us some examples of good storefronts plus the best ways you can use them.
Keyword: the Extras Podcast Episode 011 - Making your Big Picture Dream a Reality with Tyler Jefcoat, Seller Accountant
August 23, 2018 16:00 - 33 minutes - 31.1 MBWhat’s your goal? What’s your dream? Why are you selling on Amazon? In this episode, we’re giving you ideas and tools to help you achieve the end game you’re looking forward. Tyler Jefcoat, with Seller Accountant, gives his own perspective as someone who has built and sold a company.
Keyword: the Amazon Insider Podcast Episode 082 - Building an Amazon Business to Sell
August 23, 2018 06:32 - 11 minutes - 10.5 MBBuilding an Amazon business is a great way to create your own job, to become your own boss and watch nothing become something. While building, you have to determine your final goal: will you sell or continue to grow and scale? Amazon Seller Sophie Howard builds from the beginning to sell and shares her best advice to help other sellers do the same.
Keyword: the Extras Podcast Episode 010 - Managing Profitability and Cash with Tyler Jefcoat, Seller Accountant
August 16, 2018 20:43 - 28 minutes - 26.3 MBThe number of sales matter. It’s important that you’re having strong sales and improving year over year, but it’s not as important as profitability. Profitability tells you how strong and viable your business is. In this episode, Seller Accountant founder, Tyler Jefcoat, talks us through what profitability is, how you determine your own profitability, plus how to manage it.
Keyword: the Amazon Insider Podcast Episode 081 - Expanding using Product Licensing deals with Rachel Greer and Emily Murray, Cascadia
August 15, 2018 15:49 - 13 minutes - 12.7 MBEstablishing and using licensing deals can help expand your customer reach. In this episode, we’re talking with former Amazonians Rachel Greer and Emily Murray about ways sellers can create licensing deals, what needs to happen to set them up plus the impact they can have on business.
Keyword: the Extras Podcast Episode 009 - Basics and Mistakes of eCommerce Accounting with Tyler Jefcoat, Seller Accountant
August 10, 2018 16:00 - 30 minutes - 27.7 MBThere are lots of easy mistakes and information sellers can miss when it comes to eCommerce accounting. Tyler Jefcoat, founder of Seller Accountant, shares with us some ways sellers can avoid those mistakes and improve their own accounting processes.
Keyword: the Amazon Insider Podcast Episode 080 - Prime Day 2018 Review
July 28, 2018 21:59 - 13 minutes - 12.8 MBPrime Day 2018 featured glitches with Amazon web pages, but it also brought in massive sales and Prime membership sign ups. Peter Kearns, vice president with 180Commerce advises how sellers can analyze their Prime Day results and use those insights heading into Q4.
Keyword: the Amazon Insider Podcast Episode 079 - Finding and Using Social Media Influencers to Promote your Products with Emily Murray, Cascadia
July 17, 2018 06:29 - 10 minutes - 9.69 MBA great way to increase the reach of your brand is to bring in Social Media Influencers and enlist them to promote your brand. Former Amazonian, Emily Murray with Cascadia, tells us how sellers can find the best influencers for their brands, how to reach out to them and best use them to increase your reach.
Keyword: the Amazon Insider Podcast Episode 078 - Sponsored Products Ads for Prime Day 2018 with Mike Ziegler, Marketplace Clicks
July 12, 2018 05:08 - 10 minutes - 10 MBPrime Day 2018 is a week away. Last minute changes and listing optimizations are being finalized but you’ve got to make sure your Sponsored Products strategy is going to bring lots of traffic to your listing. Former Amazonian Mike Ziegler with Marketplace Clicks, shares a strategy to help get the most traffic to your listing and a couple mistakes you want to avoid.
Keyword: the Amazon Insider Podcast Episode 077 – Locked Out of Your Listing with Chris McCabe, eCommerceChris.com
July 02, 2018 11:00 - 17 minutes - 16.3 MBListing hijackers are getting really sophisticated and they’re creating problems every day for sellers on the Amazon Marketplace. One of the worst problems is sellers getting locked out of their listings, even locked out of Brand Registered listings. Former Amazonian Chris McCabe with eCommerceChris.com joins us to give us three steps sellers can take to regain control.
Keyword: the Amazon Insider Podcast Episode 076 - Prime Day 2018 Prep with Emily Murray, Cascadia
June 28, 2018 17:55 - 10 minutes - 10.1 MBAmazon Prime Day 2018 is just around the corner. For a little bit more than 24 hours, Amazon hosts a massive sale with Black-Friday-type deals. The deals bring millions of shoppers to Amazon searching for those deals and looking at other listings too. The massive amount of people on the site means that every seller, every listing, every ad needs to be ready to capture the attention of new potential customers. Former Amazonian Emily Murray with Cascadia shares a couple things sellers need...
Keyword: the Amazon Insider Podcast Episode 075 - Product Review Abuse Continues, Now Legitimate Reviews Being Deleted with Chris McCabe, eCommerceChris
June 27, 2018 05:11 - 13 minutes - 12.5 MBThere’s been a sharp rise in the amount of action Amazon’s investigative teams have been doing in recent weeks. Former Amazonian Chris McCabe tells us, there’s more review abuse that’s happening and being investigated. In some cases, positive reviews that are legitimate are being deleted. So with all the abuse and different interpretations of the review policy, we’re talking with Chris about what sellers need to know and how they should react.
Keyword: the Amazon Insider Podcast Breaking News Episode – Supreme Court Rules on Sales Tax Issue with John Naughton, 180Commerce
June 22, 2018 02:59 - 21 minutes - 20.4 MBThe Supreme Court has issued their ruling in South Dakota v. Wayfair overturning a 1992 ruling that said states can only require sales tax in states that the store has a physical presence. This new ruling says states can require online marketplaces like Amazon to collect and pay sales tax. This new ruling means that states can now more aggressively go after sellers and require they collect and pay sales tax for orders sent to their states. Former Amazonian John Naughton breaks down to t...
Keyword: the Amazon Insider Podcast Episode 074 - Amazon Sponsored Products Ad Retargeting in Beta with Mike Ziegler, Marketplace Clicks
June 20, 2018 20:09 - 12 minutes - 11.4 MBAmazon has made it possible for some sellers to enter the beta test for Sponsored Products Ad Retargeting. This program extends Sponsored Product Ads off of Amazon on other websites in the World Wide Web. We talk with former Amazonian Mike Ziegler who has been testing the extended network for a couple months. He gives his insight on how it works and if it’s something sellers should be doing.
Keyword: the Amazon Insider Podcast Episode 073 - New Tricks from Counterfeiters with Chris McCabe, eCommerceChris
June 02, 2018 20:52 - 9 minutes - 9.43 MBCounterfeiters continue to cause problems and wreak havoc on the Amazon marketplace, all with an intent to steal sales away from you. Former Amazonian, Chris McCabe from eCommerceChris, talks with us about some counterfeiter tactics to look out for.
Keyword: the Amazon Insider Podcast Episode 072 - Product Injury Complaints with Rachel Greer, Cascadia
May 25, 2018 05:30 - 18 minutes - 17.5 MBProduct injuries can happen. Sometimes electronics malfunction, other times it could be a pinched finger. It’s important to know how to investigate claims and what action needs to be taken. Rachel Greer with Cascadia, breaks down the process sellers need to follow if they do receive an injury complaint.
Keyword: the Amazon Insider Podcast Episode 071 - Launching Apparel Items on Amazon with Rachel Greer, Cascadia
May 18, 2018 16:28 - 13 minutes - 12.4 MBApparel items are some of the most competitive products on the Amazon Marketplace. The competition shouldn’t scare away apparel sellers. It’s still possible to launch and successfully compete in the category. Former Amazonian Rachel Greer with Cascadia gives us strategies she uses with her own clients to help them gain market share.
Keyword: the Extras Podcast Episode 008 - Creating a Strong Customer Service Strategy with SellerSmile
May 09, 2018 22:35 - 1 hour - 99.6 MBRecently, Tygh and Michael, founders of SellerSmile, joined us for a webinar where they broke down ways sellers can create a strong customer service campaign, including introducing us to the 3 T’s for customer service success. If you’ve had negative customer feedback, bad review issues or just need help with customer service, you need to listen to their advice.
Keyword: the Amazon Insider Podcast Episode 070 - Growing Off Amazon, EcommerceChris
May 08, 2018 04:24 - 9 minutes - 9.54 MBYou want your business to always be growing. Growing in sales, products and marketplaces. You also need to make sure it’s growing off-Amazon too. Former Amazonian, Chris McCabe from eCommerceChris, talks with us about the importance of growing on social media and ways to do it.
Keyword: the Extras Podcast Episode 007 Amazon’s Policies on Contacting Customers with SellerSmile
April 27, 2018 05:09 - 13 minutes - 18.2 MBIf someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased from Amazon, then technically they’re not your direct customer, they’re Amazon's. That’s why you have to make sure every single policy is followed to make sure Amazon and the customers are happy. SellerSmile joins us one last time to talk us through how to interrupt Amazon’s policies and interact with customers.
Keyword: The Amazon Insider Podcast Episode 069 - Creating Eyecatching Product Photography with Rachel Greer and David Johnson, Cascadia
April 26, 2018 04:45 - 13 minutes - 12.5 MBPictures are worth a thousand words but a bad picture can cost you thousands. Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns. In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and help increase clicks and conversion.
Keyword: the Extras Podcast Episode 006 - Why Sellers Should Consider Outsourcing Customer Service with SellerSmile
April 23, 2018 22:09 - 24 minutes - 33.4 MBThe whole goal and focus for the month of April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business. The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring some...
Keyword: the Amazon Insider Podcast Episode 068 - Amazon Marketplace State Sales Tax with Chris McCabe, eCommerceChris
April 20, 2018 04:37 - 13 minutes - 12.8 MBWe’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation. We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris. There’s also a new group, the Online Merchant Guild, that is working to help sellers navigate sales tax issues.
Keyword: the Extras Podcast Episode 005 - Comprehensive List of Software Tools and Products Sellers Can Use to Improve Customer Service on Amazon with Tygh Walters and Michael Melgar, SellerSmile
April 17, 2018 21:55 - 28 minutes - 39.2 MBWe’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. SellerSmile founders have compiled this list from some of their favorite tools that they use to help their customers. There are no affiliate partnerships with SellerSmile and these companies nor with Keyword and these companies. A full list can be found at http://keywordpodcast.com Sponsor: http://kabbage.com/amazoninsider
Keyword: the Amazon Insider Podcast Episode 067 - Dealing with Product Complaints with Emily Murray, Cascadia
April 16, 2018 01:20 - 16 minutes - 15.4 MBProduct complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it. We’re going to cover several strategies for different situations plus a couple ways to prevent complaints before they happen with Emily Murray from Cascadia.
Keyword: the Extras Podcast - Episode 004 Six Ways to Win Amazon Customer Service with SellerSmile
April 10, 2018 22:08 - 26 minutes - 36.1 MBCustomer service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of SellerSmile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service is crucial plus we’ll be going over ways to improve and win at Amazon customer service. Sponsored by: http://kabbage.com/amazoninsider
Keyword: the Amazon Insider Podcast Episode 066 – Avoiding Conflicts with Amazon with Chris McCabe, eCommerceChris
April 04, 2018 03:00 - 14 minutes - 13.6 MBIssues can be prevented when it comes to problems with Amazon. If a problem does arise, sellers can avoid further conflicts by knowing the best ways to communicate with Amazon. We’re going to dive into some techniques to avoid problems and handle them easily to avoid escalations with Chris McCabe from eCommerceChris.
Keyword: the Amazon Insider Podcast Episode 065: Manufacturer on Amazon Agreement with Peter Kearns, 180Commerce
April 01, 2018 04:24 - 13 minutes - 12.5 MBBrands selling on Amazon agree to Amazon’s terms of services which include a manufacturer agreement. It’s not a big deal, except if the brand starts whole selling products to other companies, think places like Target or Walmart, then it becomes a big deal. It can also greatly threaten the seller’s account. Peter Kearns with 180Commerce helps us figure out how sellers can deal with being in this position.
Keyword: the Amazon Insider Podcast Episode 064 – Seller Central Features Sellers Often Ignore with Rachel Greer, Cascadia
March 27, 2018 04:59 - 10 minutes - 9.77 MBThere’s a lot of information inside Seller Central. So much, that it’s hard to know what you need to paying attention to and what you can just ignore. There’s some information that might be vital and you’re missing it. Rachel Greer with Cascadia gives us a couple things we need to be checking to make sure your Amazon business runs smoothly.
Keyword: Extras 003 Three Essential Optimization Principles Plus Some Advanced Techniques with Andrew Swearengen, Merkato
March 23, 2018 19:54 - 30 minutes - 28 MBWe’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution. Sponsor: kabbage.com/amazoninsider
Keyword: the Amazon Insider Podcast Episode 063 - Amazon Australia with Peter Kearns, 180Commerce
March 17, 2018 02:36 - 12 minutes - 11.7 MBOne of the most straightforward ways to grow your Amazon Business is by expanding into a new Amazon Marketplace across the world. Europe is a good one to look at and so is Japan, but what about Australia? Amazon Australia recently launched and there’s potential there along with some challenging logistics. We discuss all those with Peter Kearns from 180Commerce.
Keyword: Extras 002 Managing Ads with Machine Intelligence and Human Judgement
March 09, 2018 04:39 - 25 minutes - 23.4 MBAndrew Swearengen with Merkato explains what machine intelligence and human judgment are and how they can be used to maximize Amazon ads.
Keyword: the Amazon Insider Podcast Episode 062- Amazon Giveaways with Rachel Greer, Cascadia
March 07, 2018 06:10 - 11 minutes - 10.8 MBAmazon has a new widget called Giveaways that allows sellers to giveaway some of their products. It’s a new way to gain exposure and get more attention on your products. In this episode, we’re talking with Rachel Greer from Cascadia and she tells us what Giveaways are, ways to set them up plus if they’re worth trying.
Keyword: Extras Episode 001 Understanding Ads Marketplaces with Andrew Swearengen, Merkato
March 01, 2018 22:34 - 31 minutes - 36.7 MBWe’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.
Keyword: the Amazon Insider Podcast Episode 061 – Amazon Coupons with Peter Kearns, 180Commerce
February 28, 2018 22:12 - 11 minutes - 11.1 MBAmazon Coupons are a new tool made available for 3rd party sellers with distinct advantages over promotions. Peter Kearns talks with us about what they are and how to use them to drive even more traffic and sales.
Keyword: the Amazon Insider Podcast Episode 060 - Whole Foods Delivery with Rachel Greer, Cascadia
February 26, 2018 02:04 - 10 minutes - 9.82 MBAmazon announced they’re rolling out delivery from every Whole Foods this year. It’s currently being tested in Austin, Dallas, Cincinnati and Virginia Beach. The announcement has the potential to be a huge boon for Amazon Grocery sellers.
Keyword: the Amazon Insider Podcast Episode 059 - Finding Hidden Keywords with Mike Ziegler, Marketplace Clicks
February 17, 2018 02:02 - 9 minutes - 9.3 MBSuccessful Sponsored Product campaigns hinge on bidding on the right keywords. Find the right keywords and sales increase. If you use the wrong keywords, you can end up wasting a bunch of money. In this episode, Mike Ziegler with Marketplace Clicks gives us insight on finding the best keywords for your product.
Keyword: the Amazon Insider Podcast Episode 058 - Creating Customer-focused Packaging with Victoria Treyger, Kabbage
February 08, 2018 07:57 - 11 minutes - 10.8 MBAmazon is perhaps the most customer-centric company in the world and when it comes to online shopping, the packaging an item arrives in is crucial for the customer experience. In this episode, we discuss how to make sure your packaging is attractive to buyers in your listing and tough enough to survive multiple touch points and arrive looking great.
Keyword: the Amazon Insider Podcast Episode 057 – Four Ways to Grow in 2018 with Peter Kearns, 180Commerce
January 30, 2018 05:37 - 11 minutes - 10.6 MBIt’s a new year and if you’re looking to grow in 2018, which you should be, there are four things you should be doing to make that happen. One is a crucial step to growth and sales. Peter Kearns with 180Commerce breaks down what you should start doing now.
Keyword: the Amazon Insider Podcast Episode 056 - Getting Unsuspended with Rachel Greer from Cascadia
January 29, 2018 07:20 - 14 minutes - 13.6 MBAccount and ASIN suspensions are one of the most frustrating things a seller will ever have to deal with. Accounts and ASINs can be reinstated when sellers take a thoughtful approach to figure out what happened and how to resolve the issue. Rachel Greer from Cascadia tells us how sellers can do that.
Ep. 055 Keyword Podcast: The Problems with State Sales Taxes with Chris McCabe
January 19, 2018 03:10 - 10 minutes - 9.9 MBCollecting and paying state sales taxes is a responsibility left for Amazon Sellers but it’s not easily done. So many sellers don’t do it. That’s leading to Legislative and Court action to try to figure out how to solve the problem. Chris McCabe with eCommerce Chris tells us what’s happening.
Keyword: the Amazon Insider Podcast Episode 054: Avoiding Suspension with Rachel Greer from Cascadia
January 12, 2018 00:40 - 10 minutes - 9.9 MBAccount suspensions are skyrocketing. If you haven’t been suspended, you’ve at least received a warning. Rachel Greer from Cascadia talks with us about avoiding suspension and ways to talk to Amazon if you are facing suspension.