Interview with Sara Pion - Navigating The Startup World as a New Marketer - Episode #86

Sara Pion has spent the last 4.5 years growing her career in B2B Saas, starting in technical support and moving into Growth and Demand Generation marketing across high-growth companies like Drift, Alyce, Voiceflow, and now Dandy. She has a proven track record of fostering community within a customer base, scaling teams, and acquiring and activating users.

Outside of work, she has an amazing podcast on personal and professional growth with her co-host Bridget called “Self Control & Cheese”. When she isn’t working, Sara likes exploring Denver and boxing.

Questions and topics we covered include:

When is the right time to leave a job you used to love?
Sara’s take on the age-old debate of starting off as a specialist or generalist.
Why should candidates applying to startups ask companies questions about their financial security?
The pros and cons of joining a startup at seed, series A, B, and so on. And, how can marketers determine if startups in general are the right type of company for them to join?
How to say “no” to too many ideas.
What does a toxic job offer look like?
The skills any marketer should learn as they try to become an expert in their industry, channel, etc.
Why does internal marketing become more important as a marketer gets more senior roles?

Check out her podcast Self Control & Cheese here - https://selfcontrolandcheese.com

Say hi to Sara on LinkedIn - https://www.linkedin.com/in/pion/

Find Sara on Twitter - https://twitter.com/sara_pion

Sara also has a job board you can check out here - https://jobs.selfcontrolandcheese.com/candidates/sign_up

Here’s my favorite episode of Self Control & Cheese if anyone wanted to get a good episode to start with -

https://open.spotify.com/episode/6Uh9CV4VFQtL5k4cP16oNx?si=VhnGHEe5StWuTU2h3AJW-g