#221: Eddy Badrina, CEO of Eden Green, an Innovative Vertical Farming Technology Company

Eddy Badrina is CEO of Eden Green Technology ( https://www.edengreen.com/ ), a vertical farming technology company dedicated to changing the way we farm our food and feed our communities. He is also co-founder of BuzzShift, a digital strategy agency for mid-sized brands and organizations. Eddy has over thirteen years of experience in growing organizations, leading teams, and bringing brands to market. He has had mission-critical roles at the US Department of State, executive leadership at a White House Initiative, and director-level positions at two successful startups.

Some of the Topics Covered by Eddy Badrina in this Episode

What Eden Green is doing today and why Eddy joined as CEO How Eddy is looking at where to expand with the Eden Green technology Product-market fit and the value prop for Eden Green Technology The business model behind Eden Green and why they want to become the "Salesforce of produce" The three stages of what Eden Green offers as a product/service What most of Eddy's time is spent on today at Eden Green How Eddy has gone about creating the culture at Eden Green The job of a leader at a company and how you remove obstacles for others COVID-19 and how Eddy thought through it with the direction of Eden Green Why Eden Green gave away 21,000 pounds of produce in their community The future of vertical farming and agriculture Eddy's view on investor relations Books that have been impactful in Eddy's life Building a redemptive company How Eddy recharges outside of work

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