Josie and the Podcast
108 episodes - English - Latest episode: 17 days ago - ★★★★★ - 17 ratingsWhat does it mean to lead in the digital space with heart and grace?
On my podcast, Josie and the Podcast, I spend time with role models of digital leadership in higher education to answer this question. Whether we’re deconstructing trends on TikTok, sharing best practices for maintaining a digital community, or building up communications professionals by addressing mental health and burnout, my goal is to share conversations that encourage you, empower you, and entertain you to rethink digital strategy - for yourself and the organizations you support.
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Episodes
Being a Traveler Not a Tourist with Jill Creighton
April 10, 2024 13:00 - 51 minutes - 117 MBIf you ask Dr. Jill Creighton where her favorite place in the world is, she’ll tell you it’s the place she hasn’t been to yet. As a world traveler, Jill leads organizations in global engagement, social impact, and crisis management in the higher education sector. Before starting in her current role as the Associate Vice President for Global Operations at the Institute for Study Abroad, Jill spent years working in student affairs – a passion that stretches back to her dissertation on Americ...
Little Giants: The Big World of Gen Alpha
March 27, 2024 13:00 - 1 hour - 144 MBStep aside Gen Z, because Generation Alpha is here and making its identity known. Born between 2010 and 2025, Alpha’s are highly digitally-integrated and are set to become the most educated generation. For insight on Gen Alpha, I brought in a diverse group of guests to speak to what’s ahead. You’ll hear from AJ Lopez, social media & media relations manager at Texas Woman’s University (and parent of two Gen Alphas); Dr. Meghan Grace, researcher, consultant, generational expert; Dr. Amber W...
Protecting Your Light with Dr. Mike Muñoz
March 13, 2024 13:00 - 47 minutes - 109 MBA common theme I noticed throughout today's conversation with Mike Muñoz was a focus on breathing. Whether it was metaphorically taking a breather from doom scrolling, or literally stopping yourself for a quiet moment to feel your chest move up and down. Mike’s commitment to self-preservation, his warm persona and dedication to his campus are a driving force behind his work. Dr. Mike Muñoz, Superintendent and President of Long Beach City College (LBCC), is a nationally recognized leader, ...
In My AI Era
February 28, 2024 14:00 - 57 minutes - 131 MBDiving into the world of Artificial intelligence (AI) can be intimidating. Or maybe you’re unsure about using it at all. No one is an expert in these tools right now (unless, maybe, you happen to be one of the tool creators), meaning there is so much room for playfulness and exploration open to those willing to try. In this episode, I’ll cover the importance of staying updated with changing AI trends, discuss possible concerns and benefits of integrating AI in higher ed, provide prac...
Leading With Hard Work and Heart Work with Shea Kidd Brown
February 14, 2024 14:00 - 1 hour - 146 MBIt is so difficult to be mindful online these days. The apps and algorithms are just not designed to keep us in the present. And with so much curation necessary to creative our idea of a “perfect profile,” how can we make sure we are showing up in our digital accounts and profiles in a heartful way? Well, my guest today has mastered the art and science of being her whole self online. Whether she is weaving the values her grandmother taught her into presentations, or sharing the intimacies...
Talking Human-Centered Tactics with Dayana Kibilds
January 31, 2024 14:00 - 1 hour - 138 MBDayana Kibilds sees content as a tool for equity, and strives to help students access the educational institutions they deserve to be a part of. She is also living for unapologetic joy and keeping her work in marketing and communications human-centered. Dayana, or Day, is strategy director at Ologie, an employee-owned marketing and branding strategy built for education. Prior to Ologie, Day led enrollment and digital innovation work at Penn State, Cornell and Western University in Ontario...
Building Community vs. Facilitating Community and the Work of Belonging in Digital Communities
January 17, 2024 14:00 - 54 minutes - 126 MBIf you know me, you know I talk about community - all the time. Reflecting on the work of Marcus Collins, I spend this episode diving into the roles we all play in community, and how we can all evolve together. We’ll discuss how we can show up and be active advocates for our communities, defining belonging as a facet of community and how this all translates to student success. But we’ll also dig into what a community really is. Is it though the memes we share on our schools’ social m...
Bringing Swiftie Energy to Higher Ed with Rachel Putman
January 05, 2024 14:00 - 1 hour - 153 MBWith this episode kicking off our new year, I’ve been thinking a lot about time and energy. Balancing time between your work life and home life, investing time in students, time with family, and all the time we lost to the pandemic. Our guest has also been thinking about it today, as she reflects on grief and prioritizes time spent in different places. But also the fun and freeness that being a Swiftie brings. After graduating from UNC Chapel Hill, Rachel Putman close to a decade as a jour...
Should We Stop Hiring Students to Help with Social Strategy?
December 13, 2023 14:00 - 49 minutes - 112 MBOur tree is up, the lights are lit, and the annual gingerbread house competition has been scheduled. It is officially the holiday season. As I reflect on the past year and look ahead to what's coming in 2024, this year theme as been all about students. My work approach and philosophy are centered; on who we are here to serve, and usually in higher ed, that is, our students. My work approach and philosophy are centered on the people we are here to serve, and in higher education, that is, ...
Tapping into Joy with Myla Edmond
November 29, 2023 11:42 - 57 minutes - 132 MBLife changes, choosing joy, and expanding beyond the cells higher ed marketers are put in – this episode of Josie and the Podcast is full of inspiring and insightful conversation with my dear friend, Myla Edmond. Myla is an innovative collaborator with over 15 years of experience in marketing and communications in higher education. She builds teams of leaders and strategic partners by focusing on disruptive thinking, emotional intelligence, active inclusion, and comprehensive integration. ...
Platform Problems
November 15, 2023 13:47 - 51 minutes - 118 MBWelcome back to our 6th season of Josie and the Podcast! I am so glad to have you back and excited to dig into this new season, which is all about change. Changes in life, careers, transitions, and how we can prioritize time management during these crazy periods. Have you heard of the “pandemic skip?” Whether it was your relationship with your family, your career, traveling, or any other part of life, the pandemic uprooted all of us and stole a few years from us! This season, we're going ...
Influencer Marketing and Its Place in Higher Education
May 10, 2023 09:16 - 55 minutes - 101 MBWe hear about influencers everywhere these days. But what even is an influencer, and where does this kind of person fit into the equation when we are talking about leadership and higher ed? Well, I’m back from NASPA and ready to wrap up season 5 of the podcast! So in this episode, I will break down some definitions we hear when we’re in the influencer sphere, explore some innovative and successful influencer campaigns, how Higher Ed could start dipping toes into influencer marketing, and s...
Heartwork: Supporting and Telling the Story of Indigenous Students with Dr. Tiffany Smith
April 26, 2023 11:00 - 1 hour - 117 MBWhen discussing indigenous students, research often focuses on the small number of students in these communities on college campuses, and often we don't see their experiences represented on campus, in marketing or in data sets. But our heartcentered guest today hopes her work will help dismantle the deficit narrative, and hold institutions accountable for providing culturally relevant support and space for indigenous students. She is also working tirelessly to visabilize indigenous people...
“Post-Pandemic” Conferencing in Higher Ed
April 12, 2023 11:00 - 57 minutes - 105 MBI LOVE professional development, especially a good conference. And as I prepare to head out to the NASPA 2023 in Boston (yes, this is recorded a bit early at the end of March), I wanted to share some tips and tricks to planning and having the best conference experience. Ever since COVID, travel and attending large crowd events like a conference have become even more difficult than they used to be! Do we wear masks? Is attending in person really better than logging in online? And COVID ...
The Students’ VP with Gourjoine M. Wade
March 29, 2023 11:00 - 51 minutes - 93.8 MB“Dr. G” believes it is imperative campus leaders keep students in mind at all times. As he says, “that you aren’t just suited and booted - disconnected from students.” So this VP is advocating and centering students no matter where he is, physically or digitally. But as much as G is the Student's VP, he is the Staff’s VP too, pushing how we recruit, retain and take care of all the humans in our care. Gourjoine M. Wade is the Vice President of Student Affairs at Texas Lutheran Universit...
2023 Status Update: Digital Leadership in Higher Education
March 15, 2023 11:00 - 45 minutes - 83.6 MBMarch is a big month over in Dr. Josieville. It marks 20 years since I met my husband Lloyd and 3 years since I turned in the final edits of my book: Digital Leadership in Higher Education. Now that we are three years from when I put on the final touches, I wanted to share my reflections: what things I would add to it, what I would edit, and what I think I got wrong. I’ll also discuss the core frameworks of this work, and I'll share a few pointers I came across during the book wr...
Leadership isn’t a popularity contest with Teresa Valerio Parrot
March 01, 2023 11:00 - 1 hour - 129 MBTeresa is the Founder, Principal, and “Resident President Whisperer” at TVP Communications. With over two decades of work in higher ed, she has only known a career focused on making higher ed more relatable, presidents' and boards' decisions understandable, and student and faculty successes known. Teresa and Josie catch up in this episode, diving into what to prioritize on social media, why leaders should move away from wanting to be liked as one of the major metrics for success, taking ca...
Are online friends real?
February 15, 2023 11:00 - 44 minutes - 81.3 MBThe people that you meet online aren't real. It's not lasting. It's not impactful. Blah, blah blah. We’re constantly surrounded by people who invalidate or don't believe that friendships or connections online count as real. But if you’re like me, I’ve met so, so many of my friends and colleagues on Twitter, in seminars, and in other online spaces. So today I want to talk about the intersection of friendship, community, networking, and how that shows up online and in all of life, as well...
#RelationshipGoals with Joy and John Hoffman
February 01, 2023 11:00 - 56 minutes - 103 MBWith Valentine's Day around the corner, I wanted to incorporate some love, light, and laughter into the show. And I couldn't think of a better duo to do that with than Joy and John Hoffman. Dr. Joy Hoffman is a consultant and trainer with a focus on advancing equitable, inclusive, and socially-just practices. She previously served in higher education for 24 years, and now works full-time as a consultant. Dr. John Hoffman is the president of Bemidji State University and Northwest Technical...
Student Affairs Marketing and Communications: Potential with Purpose
January 18, 2023 11:00 - 45 minutes - 82.9 MBI might be biased coming from student affairs, but I see so much potential in student engagement, retention, and recruitment when it comes to higher ed marketing and comms. But overall, efforts are segmented, stretched and many times misunderstood. So in the spring of 2022, I kicked off an inaugural benchmark research on the state of student affairs and marketing communications. In this episode I share some of my preliminary findings, especially digging into staffing, funding, and central...
Leading with Kindness with Krista Boniface
January 04, 2023 11:00 - 50 minutes - 91.8 MBBig Heart, Kindness First. It's one of the first things you’ll see in Krista Boniface’s Instagram bio, and really, it's the first word that comes to mind when I think of Krista. Social media is not always built with wellness in mind, and most days, it certainly seems like it's not built for kindness. But that is part of Krista’s power, creating a digital presence that is inclusive and empathetic. Getting her start in the Canadian film industry, Krista is now a Senior Social Media Strat...
Creating Goals with Soul
December 21, 2022 11:00 - 49 minutes - 45.7 MBI am a recovering goal digger. Any competition, big or small, I was ready to attack it and win. And if you're from my generation, you probably can relate! A lot of these values were baked into us early on. But it wasn't until recently that I realized part of goal setting needs to include rest. Building in pauses, wellness practices, and learning to enjoy the journey. So grab a cozy cup of tea, and listen as I reflect on season five thus far before heading into the new year, the “p...
Helping Marketers and Leaders Serve First with Jenny Petty
December 14, 2022 11:00 - 54 minutes - 99.9 MBWhen Jenny Petty found the Organizational Leadership program and Servant Leadership track at Gonzaga, she said it was like something lit up inside of her. Like the way she always dreamed of showing up in the world exists and has a whole philosophy behind it. Jenny is now the Chief Marketing Officer and Chief Communications Officer at the University of Montana and a self-described mom of 3 hooligans, extreme bookworm, and Ted Lasso and Taylor Swift enthusiast. Now, with close to a...
Hey Higher Ed, Are You Okay?
December 08, 2022 14:44 - 41 minutes - 76.5 MBIt's been a while since we’ve seen each other! When we wrapped season 4 in the fall of 2020, we thought of it as a kind of intermission. A 2-year long intermission. But we are finally back! So we start off today's episode with a little reintroduction to myself, the podcast, and my mission. But mostly, we want to check in with this shorty episode. This fall semester has been a tough one for me, there has just been a heaviness that I haven’t been able to shake. And I’m guessing I may not ...
Applying Ease to Podcasting
May 12, 2022 10:00 - 31 minutes - 25.7 MBSurprise! It has been so long since you may have seen this show in your feed, so I'm sending lots of hugs and hellos. After an 18-month podcasting hiatus, I am popping in, sharing what's on my mind, what I've been up to, and how I'm thinking differently. Tune in to hear how I've talked to my astrologer about podcasting, how turning 40 has changed the way I work (or not work), and how I have a mostly healthy addiction to romance novels and my peloton. Will the podcast come back? And when? Wha...
Eight Types of Meaningful Content for Campus Leaders
October 07, 2020 10:00 - 48 minutes - 41.6 MBIn the midst of a global crisis (or two), an intense lead-up to the U.S. presidential election demands for racial justice, and ever-dwindling resources on many college campuses, you might be tempted to tune out your social media channels. But this is when we really need your leadership. Do not go dark. But I don’t mean filling your feed with canned campus announcements and promotions. This shorty episode explains (with lots of examples!) the Eight Types of Meaningful Content higher ed digit...
Michael Sorrell // Evolving in Real Time
September 30, 2020 10:00 - 1 hour - 152 MBMichael Sorrell is in a constant process of evolution - and he’s doing it before our eyes, on social media, and on campus. He leads the impressively innovative Paul Quinn College, a once-struggling school that is now a model of urban revival. Michael is so optimistic about the future – despite the pandemic – that he expects Paul Quinn College will be even better off on the other side of the crisis. During this episode, Michael reminds us to confidently chart our own path, be willing to make ...
What is your Why for Leading Online?
September 22, 2020 22:19 - 24 minutes - 22.5 MBThe book – my book – is finally here! To celebrate, this shorty episode is a peek inside Digital Leadership in Higher Education: Purposeful Social Media in a Connected World. You’ll learn about the digital leadership framework, which is grounded in research and practiced on-screen by higher ed leaders who will inspire a personalized and values fueled approach to building relationships online. You’ll also hear the guiding philosophy for digital leaders, called Heartware. Finally, you’ll learn...
How COVID-19 is Redefining Higher Ed, Tech & Leadership
September 16, 2020 16:55How are we teaching higher ed/student affairs graduate and doctoral students about technology - and especially social media strategy in higher ed? I’ve been teaching a summer graduate course called Technology in Higher Education at Florida State University for several years - one of the very few (if any) courses of its kind. Every semester I invite higher ed leaders, practitioners, and scholars to be part of the course - like these five forward-thinking pros who joined us in July 2020: La'To...
How COVID-19 is Redefining Higher Ed, Tech & Leadership
September 16, 2020 16:55How are we teaching higher ed/student affairs graduate and doctoral students about technology - and especially social media strategy in higher ed? I’ve been teaching a summer graduate course called Technology in Higher Education at Florida State University for several years - one of the very few (if any) courses of its kind. Every semester I invite higher ed leaders, practitioners, and scholars to be part of the course - like these five forward-thinking pros who joined us in July 2020: La'To...
Jenny Li Fowler // Leave the Internet Better Than You Found It
September 09, 2020 09:00 - 1 hour - 137 MBJenny Li Fowler is the director of social media strategy at MIT, and authenticity is the name of her game. Whether she’s tweeting advice to fellow social media practitioners, sharing proud mama pics on Instagram, or consulting with members of her campus Social Media Working Group, Jenny is keeping it real. Listen in for Jenny’s thoughts on overcoming doubts, managing the ongoing crisis that is 2020, and how she works hard to leave her spaces and places better than when she found them. For ...
Purposeful Digital Student Engagement
September 02, 2020 09:00 - 28 minutes - 25.8 MBHumans are hardwired to connect with others. With social media we can engage authentically, build community, and foster belonging. That is, if we prioritize People and Purpose before Platforms. Otherwise, social media is just busywork. This episode provides a Purposeful Digital Engagement Model that will help you form deeper relationships with the students you serve – and anyone else you invite into your digital communities. For all notes to the show head to https://www.josieahlquist.com/...
Campus Leaders as Digital Storytellers
August 26, 2020 09:00 - 1 hour - 50 MBI’ve been connecting with campus leaders who, even before COVID-19, have embraced social media and a variety of other digital communication tools in my Leading Online webinar series. In this episode (recorded the first week of June 2020), four Vice Presidents for Student Affairs provide insight on how digital storytelling can connect and transform communities. Mayra Olivares-Urueta, Mordecai I. Brownlee, Mary Jo Gonzales, and Tim Miller are actively engaging on Twitter, LinkedIn, and Faceboo...
Daria J. Willis // Keeping it 100 Every Day of the Week
August 19, 2020 09:00 - 58 minutes - 136 MBDr. Daria J. Willis became president of Everett Community College at the impressive age of 34. This episode follows her meteoric rise from first-generation college student and student parent to campus executive and social media role model. She discusses the importance of family, faith, authenticity, social justice, and self-care. Additionally, she shares how she’s leading through a pandemic, advocating for Black Lives Matter, and helping others learn the secrets behind the presidency - as sh...
A Blueprint for Building Campus Digital Communities
August 12, 2020 09:00 - 37 minutes - 87.2 MBWe’re back! In this shorty episode, I’m walking you through the framework for a digital community that is transformative even in the time of COVID. You’ll hear about institutions using digital community building platforms and the purpose behind these choices. Listen for the four I’s that can help an online community exist and persist in a positive way. Walk away with the blueprint for connecting especially students to our colleges and universities - no matter where we are in the world - thro...
The Emotional and Online Journey of Prospective College Students
February 27, 2020 04:22 - 1 hour - 183 MBStakes and emotions are high for prospective students, and all those emojis are playing out online. This between-a-sode brings you straight into the research lab with our favorite social listening partner, Campus Sonar. I welcome returning Josie & the Podcast guest, Stephen App, as well as Rebecca Stapley - both part of the Campus Sonar team. We’re dissecting the findings of their most recent research on future and current college students' online conversations called, Social Listening in Hi...
Small Town Mindset to Social Media
December 05, 2019 04:03 - 29 minutes - 33.3 MBThe land of social media can feel vast and overwhelming, almost like a big city. Well, this podcaster just happened to grow up in a tiny Wyoming town - which influences how I teach and coach about digital engagement and leadership. Platforms like Twitter and Instagram are as jam-packed as the Los Angeles freeways I’m now surrounded with. So in this Fall finale episode, I talk about how you can turn your big city digital platforms into close-knit neighborhoods. For all notes to the show he...
Ashley Budd // Decoding Advancement
November 20, 2019 11:00 - 1 hour - 152 MBAre you ready to get decoding advancement?! Ashley Budd is a Digital Strategist and currently serves as Director of Digital Marketing for Alumni Affairs and Development at Cornell University, but she wasn’t always on that career path. She shares about her transition from enrollment to development - from one side of university moneymaking to the other, filling us in on the warm sides of philanthropy and demystifying advancement. Additionally, Ashley walks us through a few of her personal and ...
Is Social Media Sustainable for Campus Executives?
November 13, 2019 23:19 - 35 minutes - 82 MBEven without social media, serving in an executive position in higher education has become extremely taxing. Add on social media and sustainability gets even more strained. While vast opportunities and excitement exist to get a campus president or Dean on Twitter or even TikTok - the question must be asked, is it sustainable? In this shorty episode, I offer a simple and even soulful approach that will require something that most campus senior leaders are overdue for a social media strategy. ...
Is Social Media Sustainable for Campus Executives?
November 13, 2019 23:19 - 35 minutes - 82 MBEven without social media, serving in an executive position in higher education has become extremely taxing. Add on social media and sustainability gets even more strained. While vast opportunities and excitement exist to get a campus president or Dean on Twitter or even TikTok - the question must be asked, is it sustainable? In this shorty episode, I offer a simple and even soulful approach that will require something that most campus senior leaders are overdue for a social media strategy. ...
Mordecai I. Brownlee // It's Dr. Mordecai
November 06, 2019 21:17 - 1 hour - 140 MBJosie & the Podcast welcomes Dr. Mordecai I. Brownlee, Vice President for Student Success at St. Philip’s College, to the show. At the top of the episode, Mordecai quickly highlights his mission statement, which shines throughout our conversation. He shares how his digital philosophy is rooted in empowering others and making unique connections with his community- especially students. We even get an insider’s scoop into his thought process on building educational content and the “It’s Dr. Mor...
Don't Spook Your Students: Social Media Education that Works
October 29, 2019 23:00 - 30 minutes - 71.1 MBHalloween is definitely not at the top of my “favorite holiday” list. To be honest, I’m just a huge scaredy-cat! But one thing I am not afraid of is destigmatizing the negative perceptions of tech, digital platforms, and social media. College students today have been haunted by the “new” age tale that social media is the Boogeyman under your bed, ready to spook away any job prospects or future opportunities. I’m calling bluff! In this Halloween spirited episode, I’m saying bye to this fear t...
La'Tonya "L.T." Rease Miles // Empowering First-Generation Students
October 23, 2019 09:00 - 1 hour - 142 MBIn this episode, I talk with La’Tonya “L.T.” Rease Miles, Director of the First-Year Experience at UCLA, about her journey from golden child in her family to first-generation college student to golden leader paving a way for first-gen students and the professionals that support and empower them. LT was a latecomer to identifying as “first-generation” but when she learned about it while she was in her doctoral program she knew she checked all of the boxes and set out to educate students like ...
Authentic Branding for Real People
October 16, 2019 10:00 - 34 minutes - 39.7 MBThe word branding has a lot of emotion behind it - with some feeling very strongly against the word and application. When you add on the concept of authenticity online - there is even more debate and sometimes confusion. SO how dare I combine the concept of authentic + branding for real people, especially those that work in higher education?! The reality is that branding doesn't have to feel icky! In this shorty episode, I’m bringing to life five brand-building blocks that are crafted from y...
Terisa Riley // From First Gen to First Fem
October 09, 2019 10:00 - 1 hour - 188 MBDr. Terisa Riley is the newly appointed Chancellor of The University of Arkansas Fort Smith, but is already changing the landscape of what being chancellor looks like - online and on campus. Terisa is the first female Chancellor of the university and in this episode shares her journey from being a first-generation student. We discuss how her strategy behind her executive transition, including the digital messaging from position announcement to her first day on campus. We also learn the philo...
Activating Micro-Digital Communities
October 02, 2019 09:00 - 29 minutes - 68.3 MBWith millions of members and hundreds of posts per minute - many social media platforms can feel too vast and fast. How can we make it feel a bit more manageable and intimate? In this season four kick-off episode, Josie shares why and how she created a micro-community on GroupMe to get to the finish line of her book, which happened to fall on the same week as completing a triathlon! You’ll also hear some life and business updates, and plans for the podcast in season four. For all show note...
Lloyd Ahlquist // Content Creators in Love
April 25, 2019 09:00 - 1 hour - 173 MBFor the season finale of the podcast I sit down with two-time Emmy nominated co-creator of Epic Rap Battles of History (ERB), EpicLloyd - who also holds of the title of my husband. This episode is a little different because you all came up with many of the questions and topics we talk about! With that being said, we dive into the details of how Lloyd and I met and how we currently maintain our relationship as creatives. Lloyd also sheds light on how ERB started and where he hopes the project...
Cynthia Teniente-Matson // #OnAMission
April 10, 2019 09:00In this episode, we have an authentic conversation with Dr. Cynthia Teniente-Matson, the second President of Texas A&M University’s youngest campus in San Antonio (TAMUSA). She shares about her experience thus far being a leader of a young campus in the digital age, and how she uses technology to build the history and brand of TAMUSA. Cynthia and her students are “founders” as they create and achieve the “firsts” of their University. This audacious president also takes us through a history l...
Cynthia Teniente-Matson // #OnAMission
April 10, 2019 09:00 - 1 hour - 157 MBIn this episode, we have an authentic conversation with Dr. Cynthia Teniente-Matson, the second President of Texas A&M University’s youngest campus in San Antonio (TAMUSA). She shares about her experience thus far being a leader of a young campus in the digital age, and how she uses technology to build the history and brand of TAMUSA. Cynthia and her students are “founders” as they create and achieve the “firsts” of their University. This audacious president also takes us through a history l...
Epic Rap Battles of Higher Ed History
April 05, 2019 16:19 - 25 minutes - 58.1 MBWhat could a two-time Emmy-nominated YouTube series, with 14 million subscribers, four billion views, and 12 gold records teach educators about innovation and student learning? What if you paired the co-creator of Epic Rap Battles of History with a higher education digital engagement and leadership scholar? In this special birthday edition shorty episode, I'm thrilled to edutain you with an epic rap battle of higher ed history with my partner Lloyd Ahlquist, known online as EpidLLOYD. You'll...