132. 3 Reasons Why Your Messaging Is Attracting Prospects Who Aren't Ready To Invest
Jereshia Said
English - December 02, 2020 13:00 - 26 minutes - 18.5 MB - ★★★★★ - 239 ratingsManagement Business Society & Culture Personal Journals online marketing entrepreneurship business coaching online business digital marketing business growth women in business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today’s episode features an issue that many coaches face, but have trouble pinpointing where the exact problem lies.
If you want to attract clients that convert then you’ll want to tune in. Grab your notebooks and get ready, because I’m going to be teaching you how to create and deliver a clear message that gets you the results you desire.
Key Highlights of the EpisodeThis episode was extremely actionable and insightful. Here are a few key highlights:
Do you have a clear program promise? - You can’t expect to attract qualified prospects if there’s a disconnect between what your offer provides and your prospects’ ability to understand the value it brings to them then. Your message needs to reinforce your value proposition. Have you defined your positioning? - It’s important to define how you want people to perceive you. You have to train your audience to perceive you in the way you want to be perceived and apply the appropriate angle to achieve this in your marketing. Teach people how to think - If you’re selling a high ticket item then you can’t use “how-to” articles. The psychology behind high ticket buying is completely different from that of an ebook. Instead of teaching people what to do, you have to teach them how to think. Are you delivering your message? - Are you showing up and putting out live steam videos and chatting to your audience? Creating content behind the scenes is important but you can’t expect people to align with your messaging if you’re not showing up and delivering a message. You are capable of doing hard things - Being courageous enough to show up and allowing your voice to be heard is hard. I understand that. But, I believe in you. I believe you are capable of doing hard things if you’re committed. And lots more! Tune in now.
If you want some help clarifying your program promise and refining your curriculum, I’m here to help.
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out.
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