Will Google Ruin Its Social Network by Allowing Fake Names?

Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,2460945,00.asp).

This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus?

Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin is a Google Plus expert (and a great guy!) who has helped Jay and many other businesses boost their strategies on G+.

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.