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Why Every Social Interaction is an Opportunity
Jay Today TV
English - July 21, 2014 10:00 - 2 minutes - 31.5 MB Video - ★★★★★ - 9 ratingsBusiness business digitalmarketing jaybaer marketingstrategy socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leading social media for the popular airline. She told an interesting story about a tweet that referenced the old Oregon Trail game (http://en.wikipedia.org/wiki/The_Oregon_Trail_(computer_game)). Instead of saying a generic "thank you," Jetblue came back with a fun and relevant reply that truly impressed their passenger (https://twitter.com/JetBlue/status/258938937698054145).
Changing the way we interact and respond to the people who are watching us gives us a chance to make a lifelong customer (or personal friend).
Today's Sprout Social shout out goes to Jessica Gioglio (http://twitter.com/savvybostonian), who is the social media lead at Dunkin' Brands. She is a contributor to Convince & Convert with her weekly Social Image of the Week column (http://www.convinceandconvert.com/author/jessica-gioglio/) and co-author of The Power of Visual Storytelling (http://www.amazon.com/gp/product/007182393X).
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.