Stop Hiding Valuable Information on Your Home Page

It's more than likely that you promote blog posts, about pages, testimonials, product pages, and the like to your social networks. You're not exclusively driving traffic to your homepage. 

As a result, it's possible that less than 50% of your website visitors are landing on your homepage with they first come to your site, which means that every page on your site is a homepage.

Don't leave all the important information about your company on your homepage. Sprinkle it about your website, and make sure the most important information is on every page, especially the ones you are driving traffic to. 

Today's Sprout Social shout out goes to Scott Monty who recently left his position at Ford Motor Company to join SHIFT Communications as SVP of Strategy (http://www.shiftcomm.com/2014/07/big-news-scott-monty-joins-shift/). Congratulations Scott and team!

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.