JSJ 283: A/B Testing with Nick Disabato
JavaScript Jabber
English - October 17, 2017 10:00 - 42 minutes - 39 MB - ★★★★ - 56 ratingsHow To Education Technology javascript programming browser internet web programmer developer framework front end node Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Panel:Aimee KnightCharles Max WoodSpecial Guests: Nick DisabatoIn this episode, Java Script Jabbers talk with Nick Disabato. Nick is a newbie to JavaScript Jabber. Nick is the founder of Draft, an interaction design agency where he does research driven A/B testing of E-commerce business.This is a practical episode for those who are running a business and doing marketing for the products and services. Nick talks about A/B testing for a number scenarios within the company, such as for websites, funnels, and various marketing mechanisms. Nick further goes into how this helps companies strategically increase revenue by changing things such as websites design or building funnels.In particular, we dive pretty deep on:
Testing of changes of Copy, Websites, etc.
What does it mean of changes, Tools, Framework, Plugins, etc
Does it matter what tools you use? Framework that works within your stack
How do make we company money
Researching for the next test
Testing for conversion rate to decide which design to go implement - Variant
Responsibility for the designs
Feature and getting pay for the service
Learn more about the resources and Copy Hackers
Large organization or developers, or a QA department
Optimization teams
Usability tests and coming up with A/B tests
Expertise
Why should be care?
And much more!
Links:DraftNick Disabato@nickdConversionXLAB Testing ManualWider Funnels Copy HackersPicks:AmieeNodevember Charles
Mike Gehard
Admin LTE
NickHotJar.comSpecial Guest: Nick Disabato.
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