Growth Journal with Jasper
47 episodes - English - Latest episode: 12 months ago -Welcome to Growth Journal hosted by Jasper Meurs. We take a deep dive into ways in which your business can achieve growth in ways you may not have imagined.
Industry insights from myself and my guests will help you see your own growth potential through a new lens and through that process, we focus on areas of ourselves which sometimes need just as much care, attention to detail, and opportunities for growth.
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Episodes
How The Gstaad Guy Influences The Affluent
July 27, 2023 05:07 - 9 minutes - 13 MBThe Gstaad Guy is an Instagram account that creates parody content about the 1%, in the process positioning himself as the perfect account to influence the affluent. Additional Resources YouTube video for this episode The Gstaad Guy Instagram Account Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcast@jaspermeu...
How Belmond Inspires Future Guests Through Great Instagram Posts
July 20, 2023 05:07 - 28 minutes - 39.1 MBBelmond is a Luxury Hotel Chain that I think does a great job at their marketing. More specifically one of my core believes in marketing: Don't Sell. Most of the time people aren't looking to be sold at the moment when you reached them with your marketing message. So the best thing to do is to inspire them instead of selling to them. Belmond is especially great at this when you look at their Instagram accounts. The work with a variety of influencers that have an overlapping audience w...
Optimizing Google Ads Campaigns for Peak ROI
April 06, 2023 09:23 - 24 minutes - 33 MBOptimizing Google Ads campaigns shouldn't be difficult. There are just a couple of really important concepts that you will need to keep in mind while optimizing your campaigns. Master this concept and your campaign ROI will be going up really soon! Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: [email protected]...
Using AI Tools Like ChatGPT and The New Bing To Accelerate Your Marketing and Content Creation with Nick Notas
March 16, 2023 06:07 - 54 minutes - 75.1 MBIn this episode I am joined by Nick Notas, a dating and confidence consultant, to have a conversation about the impact of conversational AI on our work and mainly on content creation. With ChatGPT and the New Bing there is a lot happening in this space, so I hope this will bring some value to you! Nick Notas Website YouTube Instagram TikTok Additional Resources New Bing experience ChatGPT Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.i...
How SUITSUPPLY Is Doing Email Marketing Right And What You Can Learn From This
March 09, 2023 06:07 - 10 minutes - 14.3 MB10X your email marketing results by adding more personalization and relevance to your email strategy. In this episode I will talk about how SUITSUPPLY is a great example of how to do email marketing right. We'll also take some lessons from this on how we can improve our own email marketing. Additional Resources Blog post: Relevance is the key to (email) marketing success Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ Ti...
I Don't Like Email Newsletters!
February 09, 2023 06:07 - 5 minutes - 7.19 MBThe time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: [email protected] Website: www.jaspermeurs.com My FREE Webinar Checklist Have you downloaded my FREE we...
Building While Flying
February 02, 2023 06:07 - 18 minutes - 24.8 MBMost of the time you should not overthink if whatever you're creating is ready to be put out there for the world to see. You should just launch it as soon as possible and make adjusments and add features along the way. Additional Resources What I Learned From a Year of Consistent Content Creation Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.c...
Creating a Fully Automated Personal Assistant Using HubSpot
January 26, 2023 06:07 - 11 minutes - 15.3 MBYou might not have enough tasks to justify a real fulltime personal assistant, but you can definitely benefit from having your own virtual personal assistant. This is exactly what I have built using HubSpot's Automation features. In this episode I will talk about 4 of my favorite automations that help me close more deals an staying on top of things. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https:/...
Why I Moved My Personal Website From Webflow to Ghost
January 12, 2023 06:07 - 14 minutes - 20.5 MBRecently I have decided to move my personal website from Webflow to Ghost. In this episode I'll talk about the thought process behind this move and what I love about Ghost. Additional Resources Blog post: Why I moved my website from Webflow to Ghost About me page Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jasper...
What I Learned From a Year of Consistent Content Creation
January 05, 2023 05:07 - 20 minutes - 27.8 MBHappy New Year everyone! In this episode I looking back at my content creation process during the last year. And based on what I learned here I'll also talk about some changes I will be implementing for this year. Additional Resources My Updated About Me Page Why I moved my website from Webflow to Ghost Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs ...
THE INTIMIDATING ZERO
December 01, 2022 06:07 - 10 minutes - 14.7 MBThis episode is about how I overcame my fears when I got started with content creation and how you can do the same. It was inspired by a recent LinkedIn post by 37Signals founder Jason Fried. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: [email protected] Website: www.jaspermeurs.com My FREE Webi...
How To Use The 2023 Recession To Grow Your Business
November 17, 2022 06:07 - 9 minutes - 13.3 MBNever let a good crisis go to waste. These are the words Churchill is credited with saying in the mid-1940s as the world approached the end of WW ll. In this episode I'll talk about my perspective, as a certified HubSpot Consultant, on how the 2023 recession can actually be an opportunity to grow your business. Additional Resources Tim Cook interview [Video] Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: htt...
The Plan I Followed To Get From $0 to $100,000 In a Month
November 10, 2022 06:07 - 15 minutes - 21.3 MBYou are starting a new business and are ready to welcome your first clients. Great! But what's next? Since this is a question that comes up quite often I am going to share the 5 first things that I, as a marketing consultant, would do when I'm starting a new business. Additional Resources Blog: Google Ads For E-Commerce: A Simple Guide Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com...
Figuring out my content strategy
November 03, 2022 05:06 - 10 minutes - 14.1 MBAfter a 1 month break from podcasting I'm back to talk about what I learned from my 6-week content sprint, my content strategy going forward and why this 1-month break has been here in the first place. Additional Resources ahrefs blog 37signals YouTube channel Rework podcast Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeur...
How To Create a High-Converting Landing Page
September 30, 2022 08:34 - 14 minutes - 13.1 MBGetting people to your website is one part of doing marketing, making sure they take the action you want is the next piece of the puzzle. In this episode I will go over what goes into creating a high-converting landing page, including examples, actionable tips and mistakes I see quite often. Additional Resources yourlandingpagesucks.com SAAS homepage above the fold Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jas...
How to create high-converting ad campaigns
September 23, 2022 09:16 - 8 minutes - 12.1 MBCreating high-converting ad campaigns should not be hard. Quite the opposite actually, the simpeler the better. There is just a couple of things you need to keep in mind when creating them, something I'll talk about in this episode. Additional Resources Google Ads For E-Commerce: A Simple Guide Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: http...
B2B Marketing Strategy for Early-Stage Start-ups
September 08, 2022 04:36 - 12 minutes - 17.4 MBTo grow your business you need to be able to sell more, which is obvious. But what is exactly needed for an early-stage B2B startup to achieve this? I have consulted many early-stage B2B start-ups over the year and in this episode I’m going to talk about what I have learned that works. Additional Resources ahrefs blog Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs...
Why Perfection is Holding Back Your Business From Growing
September 01, 2022 14:05 - 10 minutes - 14.3 MBSo many people and businesses are holding back from creating content because they think that whatever they can do it's not going to be good enough. This is the biggest mistake you can make for your business. Content is the game right now and if you are not at least learning how to create content for your business in the form of social media posts, blog posts, audio or video, you are going to lose. In this episode I will give you examples and action steps for how you can get started ...
How We Created Even More Social Posts Than We Thought - Content Sprint Journal Ep. 2
August 20, 2022 05:07 - 5 minutes - 7.49 MBIn this second episode about my 6-week content sprint I will talk about everything we learned during the first days of the content sprint. One of the main things being that we actually got way more social media content out of a single podcast episode recording than we initially thought. Connect with Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.c...
How To Track Your Marketing Efforts
August 18, 2022 20:12 - 9 minutes - 13.7 MBIf you want to improve your marketing efforts, you absolutely need to track how your marketing efforts are performing right now. In this episode I will explain how you can use UTM tags to easily track all of your marketing efforts. This will allow you to dive deeper into your campaign performance on different levels. Because of this, these are literally the first steps I take when I start working with a new client. Additional Resources Google UTM tag creator Connect with...
How to create your content calendar with Emma Bradley
August 11, 2022 04:57 - 37 minutes - 51.4 MBHow do you create a great content calendar that your target audience will love? In today's episode I am talking with Emma Bradley about how you can create the best content calendar possible for your business. We answer questions like: How do you find interesting content? How often should I talk about my products? What tools can I use to create my content calendar? And more! Connect with Emma Bradley Instagram: @emmabradleygoldman Connect with Me YouTube: https://www.youtube.com/jaspe...
How to get from 30 to 2.000 organic visitors a month
August 04, 2022 07:37 - 12 minutes - 16.6 MBIn today's episode I will go over a case study where I grew a client's highly-technical niche business from around 30 organic visitors a month to now over 2.000. I will share the basic strategy behind this, together with some actionable tips and examples. Connect With Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs LinkedIn: https://www.linkedin.com/in/jaspermeurs/ Email: podcas...
My 6-Week Content Sprint - Journal Ep. 1
July 26, 2022 09:43 - 8 minutes - 11.2 MBThe first episode of my 6-week content sprint journal. Over the next 2 months there will be a weekly extra podcast episode on Tuesday where I share my learnings about daily content creation for my business. In this first episode I am talking about what the plan is, why I am doing this and what I hope to achieve. Connect With Me YouTube: https://www.youtube.com/jaspermeurs Instagram: https://www.instagram.com/jaspermeurs/ TikTok: https://www.tiktok.com/@jaspermeurs ...
How To Actually Make Your Content Plan Work For Your Business
July 21, 2022 05:07 - 12 minutes - 17.7 MBBy now you probably know content creation is important for your business. Great! Yet, most businesses are still doing it wrong. This is something I come across quite often as a Certified HubSpot Consultant. In this episode I explain how to create content in a way that actually works. And even better, with a system that makes it more easy to consistently create high-quality content. I'll also go over an example of how even an accounting firm (I know! Boring, right?) can create valuable con...
Marketing in a privacy-first world
July 14, 2022 04:06 - 3 minutes - 3.44 MBWith more and more privacy-focused laws and software entering our world, the way we do our marketing has changed quite a bitin the last couple of years. In this episode I will talk about the ways how we can use this momentum to our advantage and actually improve the way we do our marketing. Creating event better customer experiences in the process! Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high...
How to create a marketing funnel for a financial B2B SAAS solution using HubSpot
July 07, 2022 04:06 - 10 minutes - 9.42 MBThis episode comes with a FREE webinar checklist I have handcrafted based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist! Webinars are a pretty good way to get high-quality leads for your business. Yet not a lot of companies are getting the most out of this, or are even using this. So I want to talk about an example case study. Over the span of about a year we designed and launched a new website u...
Are Facebook Ads Still Worth It In 2022? - My Super Simple Strategy That Still Works
May 26, 2022 05:07 - 5 minutes - 4.6 MBSubscribe to my newsletter: https://www.jaspermeurs.com/newsletter As an experienced marketer I often get the question "Are Facebook Ads still worth it?". Especially with all the focus on privacy these days, like the iOS 14.5 update. And my answer is a loud and clear: YES! You just need to know how to approach your campaigns in a way that they keep performing well. In this episode I'll share my super simple Facebook Ads strategy that still works in 2022!
Get Better B2B Email Marketing Results Using These Tips
May 19, 2022 05:07 - 9 minutes - 8.83 MBEmail marketing is the marketing channel with by far the highest ROAS (Return On Ad Spend). But you've got to do it right. In this episode I will give you 5 great tips to make sure your B2B email marketing doesn't suck.
How I Plan To Grow My Marketing Consulting Business 👨🏻💻
May 12, 2022 05:07 - 8 minutes - 7.52 MBThe projects I am doing with my business always have been digital for the most part, ever since I started doing them while I was still in university college. And this works great. The only part of my business that hasn’t been mostly digital so far is my own sales and marketing. And this is something that is going to change over the coming months.
How I Make My Travels Easier - 9 Tips To Improve Your Travel Experience
May 05, 2022 04:06 - 13 minutes - 12.1 MBOver the past years I've created a system to plan and manage my travels. This makes that travel became a lot less stressful and it made it possible for me to do longer "digital nomad" trips with ease of mind.
A 5 Min Plank?! - The Best Challenges and What I Learned From Them
April 28, 2022 04:06 - 7 minutes - 7.17 MBIn 2020 I thought I would go about my new year's resolutions a little bit different. Instead of having some resolutions for the new year, I started doing one challenge a month. The only requirement for each challenge was that had to be something that would make me better.
Why I Failed At Making YouTube Videos - 5 Lessons To Not Fail
April 14, 2022 03:50 - 8 minutes - 7.88 MBI tried making YouTube videos multiple times over the past years, but I always tend to fail. Here's what I learned.
How Content Marketing Is Silently Driving More Revenue Than You Might Think
April 06, 2022 17:23 - 8 minutes - 7.52 MBDo you know the real value of your content marketing strategy? Especially for evergreen content, it basically acts like the ETF foundation of your investment portfolio. It might not be the biggest gains driver of the quarter, but it is most definitely creating value for your business and silently compounding over time. In this video I will explain why content marketing really matters for your business and some of the less known (but quite big!) advantages for your overall marketing strategy....
5 Mistakes To Avoid When Becoming a Marketing Consultant
April 01, 2022 04:25 - 5 minutes - 5.25 MBWhen I started as a freelance marketing consultant while I was still in college, I had to learn things the hard way. Now that I have grown my consulting business to a thriving 6-figure marketing business, there are some things I would like to teach my younger self. Watch along to become a better marketer, faster.
Keeping a Daily Journal in Day One App
March 24, 2022 06:07 - 6 minutes - 5.78 MBAlmost 3 years ago I decided to keep a daily journal and this time I sticked with it. Before this I had multiple attempts at daily journaling, but kept failing at it. So why did I succeed this time? Here is what I learned!
The Opportunity of Creating a Direct-to-Consumer Brand
March 18, 2022 05:00 - 8 minutes - 7.52 MBThe opportunity of creating a Direct-to-Consumer brand has never been bigger. Especially with the increased costs of logistics eating your margins because of the current climate. In this episode I will explain what Direct-to-Consumer is, as well as the advantages and disadvantages over the "classic" way of creating and distributing your products. In the end I will also go over some examples where I had a personal experience with these brands. 🧵 Twitter thread by Ramon van Meer where he e...
Make Money While Traveling With These 5 Business Ideas
March 10, 2022 06:07 - 7 minutes - 6.64 MB"How can you make money while you travel?" is something I get asked quite often. I have build my business in a way that allows me to be totally location independent. In this episode I will give you 5 business ideas that will allow you to be location independent as well! Links mentioned in this episode: RemoteOK: https://remoteok.io
The #1 Technique That Made Me More Productive
March 03, 2022 06:07 - 4 minutes - 4.52 MBThis episode will teach you exactly the technique I rediscovered that instantly made me more productive. If you are struggling with procrastination, this episode is for you! I haven't procrastinated anymore since I really implemented this technique.
How I Am Able To Work And Travel At The Same Time
February 24, 2022 06:07 - 7 minutes - 6.63 MBIn this episode I'll go over how I set up my business so that I am able to work and travel at the same time. If you'd rather watch the YouTube video, click here.
How I Plan My Week
February 17, 2022 06:07 - 10 minutes - 9.79 MBIn this episode I'll give you a detailed overview of exactly how I plan my week as an entrepreneur and a remote marketing consultant working for various clients. I've fine-tuned this system over the past decade to make sure I can perform at peak productivity and I'm sure it will help a lot of you as well. In case you want this episode in video format, click here to watch it.
B2B Marketing Strategy for Early-Stage Startups
February 10, 2022 06:00 - 10 minutes - 9.2 MBHow do you create a good B2B marketing strategy for an early stage start-up? Especially in the early stages of an enterprise creating a good marketing strategy can often be a challenge. In this episode I explore a strategy that I very much believe in.
How To Manage Your Marketing Projects And Track The Right KPIs - Harvard Business School 4DX
February 03, 2022 07:00 - 7 minutes - 7.02 MBIt starts with an idea. We’ve all had great ideas on what we want to see or what we want to improve in our marketing strategies, and we start by reverse-engineering a strategy or process on how to get there. The problem though is sometimes we’re not focused on the right criteria and we may forfeit some great ideas (and potential results) because of the way we’re interpreting our data. But the question then becomes, what should we really be looking for? In this episode I'm taking Harvard Bu...
9 Lessons To Make 2022 Even Better | 2021 in Review
January 27, 2022 07:13 - 15 minutes - 14 MBAt the beginning of each year I always like to look back at the previous year. During these reviews I look at everything I did over the past year. The things I really enjoyed and the things I didn’t like as much. This process always yields some interesting lessons, which I will go over in this episode.
I recently made some changes in the way I'm doing my own marketing
April 06, 2020 05:00 - 4 minutes - 5.71 MBWhen it comes to lead generation, most businesses will use tactics like providing people with something in return for their email address. Now, I'll admit that I'm guilty of this as well, but I've come to understand that in this way you're practically forcing people to give you their information to get what you initially promised them. This is not the way to go, and it's becoming clear that people don't appreciate these tactics anymore. In this podcast I'll explain how you can change it up,...
How I adapt to the current circumstances and even find opportunities
April 01, 2020 18:18 - 9 minutes - 12.4 MBThis current worldwide epidemic has affected the way in which we all go about our work. This calls for adaptations and new implementations. In this podcast I'm sharing some things that work for me, which you can use as well. There are even some new opportunities to do things, which previously would have been much more difficult. Find out how we can make the best of the current situation.
Creative ways to soften the impact of the Corona virus on your business
March 20, 2020 15:00 - 1 minute - 2.44 MBThe Corona virus will have long lasting effects on the world as we know it, that's for sure. Businesses will probably also have a hard time to cope with the effects this has on their business. Let's talk about some creative ways you can dealt with this as a business.
How can testing be your superpower?
March 19, 2020 15:59 - 2 minutes - 3.36 MBBooking.com does about 25,000 tests on a yearly basis. Let's talk about how you can use testing as your superpower.