I recently made some changes in the way I'm doing my own marketing

When it comes to lead generation, most businesses will use tactics like providing people with something in return for their email address. Now, I'll admit that I'm guilty of this as well, but I've come to understand that in this way you're practically forcing people to give you their information to get what you initially promised them. This is not the way to go, and it's becoming clear that people don't appreciate these tactics anymore.
In this podcast I'll explain how you can change it up, and still get results.