How To Manage Your Marketing Projects And Track The Right KPIs - Harvard Business School 4DX
Growth Journal with Jasper
English - February 03, 2022 07:00 - 7 minutes - 7.02 MBEntrepreneurship Business Marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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It starts with an idea. We’ve all had great ideas on what we want to see or what we want to improve in our marketing strategies, and we start by reverse-engineering a strategy or process on how to get there. The problem though is sometimes we’re not focused on the right criteria and we may forfeit some great ideas (and potential results) because of the way we’re interpreting our data. But the question then becomes, what should we really be looking for?
In this episode I'm taking Harvard Business School's 4DX framework and I look at the ways how we can implement this for marketing projects.