How is the Real Estate Market? The Answer in 60 Seconds.
As a listing agent, the greatest weapon that you have is your listing presentation. It's how you win listings, sell homes, earn a living, and build a customer for life. So, is your presentation serving you well? Are you winning listings?
Your presentation should focus on 3 critical elements:
Securing the listing
Pricing the home accurately
Minimizing objections and questions
Your listing presentation should communicate and leave no doubt that you are the subject matter expert. You must be prepared, confident and knowledgeable. This requires a consistent, premeditated process that you use every time. You'll fall into the middle of the pack if you refuse to do this.
Do not misunderstand what I am saying, there is a difference between process and presentation. Your presentation will be and should be unique each time given the unique circumstances, needs and wants of your customer, but your process can be exactly the same each time. Aim for a dependable, consistent and effective process.