It's simple, you know?
36 episodes - English - Latest episode: about 2 years ago -Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Do you want to know how to cooperate with streamers and why it is a good strategy for your brand? Are you looking for streaming insights? Do you want to stand out and be relevant to a young and influential audience? On this podcast, we share our knowledge of the streaming world, discuss its massive potential, interview important industry players, and bring exclusive content for you to start running innovative branded campaigns that bring superior results. Subscribe and stay tuned for new episodes every other Tuesday.
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Episodes
Here's how you do business in India
April 13, 2022 06:00 - 55 minutes - 38.2 MBEvery community, be it your local football team or the people of your country as a whole, has its own traditions, customs and the way it does certain things. This week, we’ll take a closer look at one of the most diverse and unique communities in the world - India. We're speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its peopl...
Shooting games are tactical. War is mindless.
March 31, 2022 07:00 - 38 minutes - 26.7 MBThe war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams. How has the war affected the esports and gaming industries? How are teams who employ players of Russian origin reacting to the sanctions? What are the biggest challenges they are facing? Here’s all you could want to know about the situation and more. It’s really not that simp...
In business you don't always know what's next. And that's okay.
March 16, 2022 05:00 - 45 minutes - 31.3 MBWe are starting off the second season of It's Simple You Know? with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world. How to scale your business up in unexpected ways? Why are Singapore and Iceland so important to the esports landscape? Should you go to a UK university? Can you always plan for what the future has in store for you? Let's find out!
Leo De Biase: what is the reality of esports and gaming in Brazil?
October 20, 2021 09:00 - 46 minutes - 32 MBBrazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil? Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself - from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of...
Leo De Biase: what is the reality of esports and gaming in Brazil?
October 20, 2021 09:00 - 46 minutes - 32 MBBrazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil? Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself - from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of...
A profession of an Innovation Broker: how to turn an idea into a business.
September 02, 2021 12:00 - 57 minutes - 39.8 MBBeing an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. These are the most important features of an Innovation Broker according to our guest today, Piotr Ciszek, who has been in this exact role for over 3 years. Based at SWPS, a leading private university in Poland, he helps scientists e...
Monetisation of esports. Is there really a pot of gold at the end of the rainbow?
August 17, 2021 20:00 - 50 minutes - 34.9 MBInvesting in esports doesn’t necessarily mean high returns. How much you'll earn or whether you’ll make anything at all depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? Why is it so hard to get information from esports organisations? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment? You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and...
“They sell dreams. The whole industry operates upon the promise that one day it’ll be big.”
August 03, 2021 18:00 - 51 minutes - 35.1 MBWhat’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where's the money in esports? Who earns the most? How can the community around the competition be monetised? We are not afraid to ask the difficult questions and we like to host guests in our podcast studio who answer them directly. Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business.
“It’s not about the venue, it’s all about content. And content builds community.”
July 20, 2021 19:00 - 55 minutes - 38 MBEsport is no longer something niche, it's made its way completely to the mainstream. It’s not just entertainment but a powerful business, driven by the talent of young players, streamers, enthusiasts of electronic sports who are in need of their own space. What does the perfect hangout that every gamer dreams of look like? It requires appropriate infrastructure - a modern arena, a cinema, training rooms, event rooms, high end machines and people. But most of all - a man with a vision. Doria...
“It’s not about the venue, it’s all about content. And content builds community.”
July 20, 2021 19:00 - 55 minutes - 38 MBEsport is no longer something niche, it's made its way completely to the mainstream. It’s not just entertainment but a powerful business, driven by the talent of young players, streamers, enthusiasts of electronic sports who are in need of their own space. What does the perfect hangout that every gamer dreams of look like? It requires appropriate infrastructure - a modern arena, a cinema, training rooms, event rooms, high end machines and people. But most of all - a man with a vision. Doria...
It’s not all about money.
June 15, 2021 19:00 - 54 minutes - 37.4 MBIn the startup ecosystem, sometimes there’s an impulse to party with the investor’s money. But does this backfire and when? What should you look out for when someone wants to throw money at your startup and what should you avoid? When and why should you reach out for funding and what amount of money should you aim for? Why is taking a million a "very conservative approach"? Finally - some notes on how to make a pitch deck and what red or green flags you should pay attention to when signing a...
“You can create ideas out of thin air. That’s what I like about the streaming world.”
June 01, 2021 20:00 - 56 minutes - 38.5 MBMatthew Kiichi Heafy is a man of many talents. He’s a streamer, musician, vocalist, and a leader of heavy metal band Trivium. He devoted his life to music 20 years ago and has toured the world, played a ton of gigs and has some of the most dedicated fans in the world. Four years ago, he joined Twitch and became a full time streamer, capturing his everyday life and taking the camera everywhere, including on tour, on his yoga classes, and brasilian jiu jitsu sessions. Tune in to listen abou...
“Do things out of genuine interest. Don’t do them just to prove the point”
May 04, 2021 17:00 - 50 minutes - 34.8 MBBrent Liang is an incredibly inspiring 23-year-old entrepreneur, who already has a couple of startups in his portfolio, has seen half the world and ticked an item off his bucket list - to shake the hand of a president which happened to be Bill Clinton, the former POTUS. Currently, he is the co-founder and an executive producer of The Quest with Justin Kan, where creates content with Justin Kan, a co-founder of Twitch and their incredible team. In the podcast, they meet with various personal...
Esports - how it’s done in Australia.
April 20, 2021 16:00 - 35 minutes - 24.4 MBChris Derrick and Sean Callanan are co-founders of Play Media, a digital media agency based in Melbourne, Australia that’s focused on helping brands get involved in video games. Both of them have a professional background in sports - Chris working for Cricket Australia and the Australian Football League, whereas Sean runs his own agency - Sports Geek. On top of that they’ve worked with the biggest brands like Riot Games, RedBull or Logitech.They have managed to shift their knowledge into t...
The check you don’t write is a lot more painful than the check you do write.
April 06, 2021 19:00 - 42 minutes - 29.2 MBMichael Sackler began his career as a film producer. He quickly founded Rooks Nest - an award winning production company, supporting visionary filmmakers in bringing distinctive stories to an international audience. After a few years he took a turn and started a venture capital company which was later merged into Supernode Global, an early-stage venture capital firm that invests in media-tech. In this episode, you can listen to Mike’s inspiring story. He brings to the table an investor’s pe...
“Alliance is compared to Arsenal quite a lot as an organisation”
March 23, 2021 15:00 - 51 minutes - 35.3 MBKelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions for Alliance. It won’t be an exaggeration to say that she might be the most passionate person about esport ever and she’s got the goods to back it up! Kelly actually dropped out of school to pursue her dream of becoming a professional esport player and she succeeded. She’s a former CS 1.6 and Starcraft II player. She was also a caster for SCII, Dot...
“Alliance is compared to Arsenal quite a lot as an organisation”
March 23, 2021 15:00 - 51 minutes - 35.3 MBKelly Ong is a Chief Strategy Officer at Alliance. Her responsibilities lie in supervising performance, business operations and hype divisions for Alliance. It won’t be an exaggeration to say that she might be the most passionate person about esport ever and she’s got the goods to back it up! Kelly actually dropped out of school to pursue her dream of becoming a professional esport player and she succeeded. She’s a former CS 1.6 and Starcraft II player. She was also a caster for SCII, Dot...
Is this the future of sport?
March 09, 2021 21:00 - 38 minutes - 26.6 MBChase Baker is a former professional American football player. He represented Boise State for five years, followed by a career in the NFL playing for the Minnesota Vikings. Even though he’s left the game a player, he never abandoned his passion. He’s been a scout, an analyst, a coach and business owner which provides human performance data to help athletes optimise performance, prevent injuries, and achieve their goals. Nowadays he’s a Defensive Line coach at FCF - Fan Controlled Football, ...
Are you getting what you paid for? (and how to watch cartoons for a living)
February 23, 2021 15:00 - 40 minutes - 28.1 MBSarah Cotenoff knows all the tricks of the podcast advertising world. Her years of experience in the industry are complimented by her MA in Media studies. In 2015 she plunged into the world of podcasts, and the experience she gained led her to co-found Podsights - a third party tool used by brands in podcasts to measure the effectiveness of advertising. Sarah shares her insights about what makes podcasts successful, how you can monetise yours and shares some behind the scenes stories from he...
“Empower streamers and their audience: this is what inSTREAMLY wanted to inspire.”
February 09, 2021 15:00 - 49 minutes - 34 MBWiktoria Wójcik is an extremely talented and hard working individual. She might be young but she came a long way to be where she is today. From being a streamer herself, through hosting esport events, and working in an esport organization, she became a co-founder of a technological start-up. Tune in to listen to her fascinating story. Learn more about inSTREAMLY, what it actually is and what is her role in the company. In the episode, Wiktoria shares insights from the backstage of the myste...
“Esports can be a very tough world.” - Graham Pitt
January 26, 2021 06:00 - 1 hour - 41.4 MBSaying that Graham is a pioneer of esports is not an exaggeration. He was there from the early 2000s, as a computer games enthusiast playing with his friends on LANs till sunrise! A passion that evolved into a professional career and a person responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode Graham shares his inspiring story, smuggles many insights from the industry, talks about the latest ...
Graham Pitt - a pioneer of esport, Head of Esports Operations at North.
January 26, 2021 06:00 - 1 hour - 41.4 MBSaying that Graham is a pioneer of esports is not an exaggeration. He was there from the early 2000s, as a computer games enthusiast playing with his friends on LANs till sunrise! A passion that evolved into a professional career and a person responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode Graham shares his inspiring story, smuggles many insights from the industry, talks about the latest ...
“Esports can be a very tough world” - Graham Pitt
January 26, 2021 06:00 - 1 hour - 41.4 MBSaying that Graham is a pioneer of esports is not an exaggeration. He was there from the early 2000s, as a computer games enthusiast playing with his friends on LANs till sunrise! A passion that evolved into a professional career and a person responsible for planning, managing and running various pro competitions including ESL Pro Series UK, ESL Major Series or BLAST Premier. In this episode Graham shares his inspiring story, smuggles many insights from the industry, talks about the latest ...
Jérôme Coupez - founder and CEO of Prodigy Agency & top esports agent
January 12, 2021 04:00 - 56 minutes - 38.6 MBJérôme Coupez is the founder and CEO of Prodigy Agency - a leading esports representation, management and marketing agency. Zywoo, Scream, Mixwell - biggest names of the esport world are represented by Prodigy Agency. Jérôme is the man behind all of this. He’ll provide most interesting insights from the very top of the esports world. He’ll share his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His experience from workin...
“We are the agents of Cristiano Ronaldo or Lionel Messi of esports”
January 12, 2021 04:00 - 56 minutes - 38.6 MBJérôme Coupez is the founder and CEO of Prodigy Agency - a leading esports representation, management and marketing agency. Zywoo, Scream, Mixwell - biggest names of the esport world are represented by Prodigy Agency. Jérôme is the man behind all of this. He’ll provide most interesting insights from the very top of the esports world. He’ll share his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His experience from workin...
“We are the agents of Cristiano Ronaldo or Lionel Messi of esports.”
January 12, 2021 04:00 - 56 minutes - 38.6 MBJérôme Coupez is the founder and CEO of Prodigy Agency - a leading esports representation, management and marketing agency. Zywoo, Scream, Mixwell - biggest names of the esport world are represented by Prodigy Agency. Jérôme is the man behind all of this. He’ll provide most interesting insights from the very top of the esports world. He’ll share his thought process while seeking the best talents in the industry, how he works with them, and how he works with brands. His experience from workin...
“I founded For The Win because I couldn’t leave esports. I couldn't leave video games.”
December 29, 2020 04:00 - 55 minutes - 37.8 MBRamiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in the Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. On a daily basis, he deals with legal issues, demanding players or sponsors, as well as parents who still do not believe that esports is a profitable career path for their children. Ramiro is living proof that those parents are not right. His story ...
Ramiro Teodósio - an esport player, a lawyer, and CEO of For The Win Esports
December 29, 2020 04:00 - 55 minutes - 37.8 MBRamiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in the Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. On a daily basis, he deals with legal issues, demanding players or sponsors, as well as parents who still do not believe that esports is a profitable career path for their children. Ramiro is living proof that those parents are not right. His story ...
“I founded For The Win because I couldn’t leave esports. I couldn't leave video games”
December 29, 2020 04:00 - 55 minutes - 37.8 MBRamiro Teodósio is a truly inspiring individual. He was a professional League of Legends player while still in the Law School, then he decided to popularize esports in Portugal and founded For The Win Esports - a leading organisation in Portugal. On a daily basis, he deals with legal issues, demanding players or sponsors, as well as parents who still do not believe that esports is a profitable career path for their children. Ramiro is living proof that those parents are not right. His story ...
“Twitter is for journalists and celebrities so why did the esports industry start using it?”
December 15, 2020 04:00 - 42 minutes - 29.5 MBFernando Rojo is a Communications Manager at the Good Game Group. He is only 23 working for a top spanish esport organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a university in Malaga. Tune in to hear about the importance of social media in the lifespan of an organisation. Why is it crucial in building a solid community and how to approach it. Learn why Twitter has become the main channel for the esport wor...
Fernando Rojo - a social media magician
December 15, 2020 04:00 - 42 minutes - 29.5 MBFernando Rojo is a Communications Manager at the Good Game Group. He is only 23 working for a top spanish esport organisation - Giants Gaming. There are no secrets for him in the social media world and he shares his knowledge with his students at a university in Malaga. Tune in to hear about the importance of social media in the lifespan of an organisation. Why is it crucial in building a solid community and how to approach it. Learn why Twitter has become the main channel for the esport wor...
Łukasz Żołynia - from gaming enthusiast to manager at a leading esport organisation.
November 27, 2020 19:00 - 55 minutes - 38 MBŁukasz Żołynia is a Partnerships Manager at G2 Esports, which for the uninitiated is a leading esports organisation. In this episode, you’ll hear how he turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in front of a computer might bring you more than back pain. Łukasz will introduce you to the fascinating world of esports and explain why anyone would want to watch other people play video games. Provide insights about running a professional esports...
It's simple, you know? - Introduction
November 27, 2020 19:00 - 2 minutes - 1.47 MBPowered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Do you want to know how to work with streamers and why it is a good strategy for your brand? Are you looking for streaming insights? Do you want to stand out and be r...
How can brands inspire a sport fan level of devotion?
November 27, 2020 19:00 - 34 minutes - 23.9 MBMisha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and how the biggest brands in the world dealt with them. We will touch on esport a bit and explain how it's comparable to traditional sport and explain why it is a rapidly growing industry not to be underestimated in a digital era.
Misha Sher - the world of branded marketing.
November 27, 2020 19:00 - 34 minutes - 23.9 MBMisha Sher is a Vice-President of Sports & Entertainment at MediaCom. In the episode you’ll hear about working with leading brands, athletes and companies in the branded marketing industry as well as obstacles that came with the global pandemic and how the biggest brands in the world dealt with them. We will touch on esport a bit and explain how it's comparable to traditional sport and explain why it is a rapidly growing industry not to be underestimated in a digital era.
Why is G2 Esports the world’s leading esports organisation?
November 27, 2020 19:00 - 55 minutes - 38 MBŁukasz Żołynia is a Partnerships Manager at G2 Esports, which for the uninitiated is a leading esports organisation. In this episode, you’ll hear how he turned his passion for gaming into a successful career. Spoiler alert: he proves that sitting in front of a computer might bring you more than back pain. Łukasz will introduce you to the fascinating world of esports and explain why anyone would want to watch other people play video games. Provide insights about running a professional espor...