Monetisation of esports. Is there really a pot of gold at the end of the rainbow?

It's simple, you know?

English - August 17, 2021 20:00 - 50 minutes - 34.9 MB
Marketing Business Leisure Games esports esport gaming streaming marketing new technologies gen z twitch esport organisation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: “They sell dreams. The whole industry operates upon the promise that one day it’ll be big.”

Next Episode: A profession of an Innovation Broker: how to turn an idea into a business.

Investing in esports doesn’t necessarily mean high returns. How much you'll earn or whether you’ll make anything at all depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? Why is it so hard to get information from esports organisations? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment?

You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming.