HNY! #77: How do you establish credibility with C-level players? | SELLING TO THE C-SUITE - PART 3

Inward Book Club

English - January 09, 2020 11:31 - 37 minutes - 31.2 MB - ★★★★★ - 2 ratings
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Previous Episode: #76: What Does the RELEVANT Executive Want? | SELLING TO THE C-SUITE - PART 2

Next Episode: #78: Create value, cultivate loyalty, repeat success | SELLING TO THE C-SUITE - PART 4

How do you gain access to the C-suite? How do you gain credibility within the C-suite? Do you intrinsically belong in the c-suite? If so, what's the criteria? How do we close the credibility gap?

How do we overcome executive roadblocks? Is go-giving more rewarding than go-getting? How do you know if you're in the client's value zone?

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