Internet Marketing: Insider Tips and Advice for Online Marketing artwork

#535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

Internet Marketing: Insider Tips and Advice for Online Marketing

English - February 06, 2020 11:05 - 23 minutes - 26.6 MB - ★★★★★ - 105 ratings
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Previous Episode: #534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing
Next Episode: #536 Advertising, Automation & Smart Shopping: Interview with Kirk Williams

On today's episode of the Internet Marketing Podcast, Andy is joined by Rob Watson, founder at Freewheeling to talk about why after 12 months of testing, he's moving all of his Google Ad campaigns over to smart bidding. 


On the show you'll learn: 


How Google smart bidding has improved so much over the last few years, and why it will keep on improvingThe results that Rob has seen from recent tests from 3 different clientsRob's 3 steps for achieving smart bidding success 


Plus, Rob provides his top tip for the audience. 


You can find Rob's talk from the Search Advertising Show, Google Ads Smart Bidding Best Practise here. 


If you'd like to connect with Rob you can find him on on LinkedIn here and on Twitter here. 


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