#534 How To Digitise Word Of Mouth Using Consumer Generated Content & Community Marketing

Internet Marketing: Insider Tips and Advice for Online Marketing

English - January 30, 2020 11:22 - 20 minutes - 23.3 MB - ★★★★★ - 105 ratings
Business internet marketing online optimisation optimization ppc adwords adsense seo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #533 The Importance of Digital Marketing Automation in 2020: Interview with Daniel Cooper

Next Episode: #535 Why I’m Moving All My Google Ad Campaigns Over to Smart Bidding: Interview with Rob Watson

On today's episode of the Internet Marketing Podcast, Andy is joined by Toby Britton, co-founder & CMO at Miappi to talk about how your brand can digitise word-of-mouth and create a trusted content marketing strategy that gives results.

On the show you'll learn:

What earned media and consumer generated content isThe difference between 1st party content and 3rd party contentThe benefits of consumer generated content Why consumers are becoming sceptical about influencer marketing How community marketing works for brands & how it differs from influencer marketing

Plus, Toby provides his top tip/key takeaway for the audience.

Hosted on Acast. See acast.com/privacy for more information.