Inspired Marketing
98 episodes - English - Latest episode: 2 months ago - ★★★★★ - 18 ratingsReal experiences and inspirational stories of marketing leaders that are transforming their organization using the Oracle Marketing Cloud.
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Episodes
Inspired Marketing: Maximizing Marketing Impact: How Eloqua Drives Revenue and Engagement in Sports
February 19, 2024 09:00 - 47 minutes - 47.5 MBDive into the world of sports marketing with Michaela Patt, the Marketing Automation Manager at Paciolan, Kaisha Excell, the Email Marketing Manager at the University of Notre Dame, and Gabe Merville, the Analytics and Strategy Coordinator at LSU Athletics, as they discuss the transformative impact of Oracle’s Eloqua software on their marketing strategies. Michaela shares her insights on transitioning their client base to Eloqua and the effectiveness of landing pages and invoices. Kaisha h...
Inspired Marketing: Oracle's Stephen Streich on the Evolution Of Customer Data Platforms And The Impact Of Generative AI
January 22, 2024 09:00 - 35 minutes - 39.9 MBStephen Streich is the Group Vice President of Product Management for Oracle Marketing. He brings over two decades of expertise in martech, adtech, and customer experience software. Known for his role in the successful IPO of Eloqua and its integration into Oracle Marketing Cloud, Stephen talks about the evolution of Oracle, highlights the advancements in oracle’s Unity Customer Data Platform (CDP), and provides practical examples of Eloqua’s impact on simplifying customers’ experiences.
Inspired Marketing: PathFactory’s Christine Polewarczyk on Crafting the Ultimate AI Roadmap for Marketers
December 04, 2023 09:00 - 29 minutes - 34.6 MBChristine Polewarczyk is the Senior Vice President of Product Marketing and Research at PathFactory. Prior to PathFactory, Christine was the Vice President and Research Director of Content Strategy and Operations at Forrester. In this episode, Christine delves into the evolving landscape of content intelligence and the pivotal role of AI in shaping the future of marketing. Drawing from her rich experience at Forrester and PathFactory, Christine emphasizes the importance of content transforma...
Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing
November 13, 2023 09:00 - 17 minutes - 16 MBJake Dworkis is a seasoned marketing professional currently serving as the Vice President of B2B Marketing at iHeartMedia, a leading global media and entertainment company. Based in New York, Jake is instrumental in shaping and executing innovative marketing strategies that drive business growth and enhance brand visibility. In this episode, Jake shares his strategic approach to enhancing sales verticals within the business, showcasing the intrinsic value his department offers to other inter...
Inspired Marketing: Cornerstone Building Brands' Erin Hopple on Building an Automation Process for Client Alerts
October 30, 2023 08:00 - 23 minutes - 22.1 MBErin Hopple is the Digital Marketing Manager at Cornerstone Building Brands. She has extensive experience in leading innovative lead generation and digital marketing campaigns. With a focus on understanding customer journeys and buying behaviors, Erin excels in implementing marketing automation, enhancing online lead generation, and driving successful lead management practices. In this episode, Erin discusses a project she recently implemented at Cornerstone that helped simplify the client n...
Inspired Marketing: Hibu’s Antoinette Ward on Executing a Successful Digital Marketing Strategy
August 07, 2023 08:00 - 24 minutes - 29.5 MBAntoinette Ward, AVP Marketing Strategy & Delivery at Hibu, has over 20 years of marketing experience and works with her collective team to improve organic traffic, keyword ranking, SEO lead traffic, and more. In this episode, Antoinette shares how to balance both the science and the art of marketing, why every marketer needs to embrace automation, and upcoming marketing trends marketers need to be aware of.
Inspired Marketing: Paciolan’s Craig Ricks and Kyle Murphy on Consolidating Their Marketing Automation Efforts
June 08, 2022 08:00 - 36 minutes - 40.8 MBCraig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.
Inspired Marketing Episode 83 - Paciolan - Craig Ricks and Kyle Murphy
June 08, 2022 08:00 - 36 minutes - 40.8 MBCraig Ricks and Kyle Murphy both work for Paciolan, a white-label solution provider for college sports tickets. Craig is the Chief Marketing Officer and Kyle is the Director of Marketing Automation and they both detail their experience with consolidating their marketing data into one integrated place with the help of Relationship One.
Inspired Marketing Episode 82 - Cognex - Kris Gormley
March 28, 2022 08:00 - 29 minutes - 33.7 MBKris Gormley is the Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.
Inspired Marketing: Cognex’s Kris Gormley on Getting The Right Tools For Your Process
March 28, 2022 08:00 - 29 minutes - 33.7 MBKris Gormley is the former Senior Program Manager of Marketing Automation at Cognex. Today, Scott and Kris talk about getting the data right by seizing opportunities and how to find the right tool that works for you. Kris shares her journey with Eloqua and Salesforce and how these tools are now helping them clean up their data to get the right work done.
Inspired Marketing Episode 81 - Ricoh - Matt Waters
October 13, 2021 08:00 - 25 minutes - 30.9 MBMatt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team’s mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week’s interview and some of the successes the team has experienced since the completion of this project.
Inspired Marketing: Ricoh’s Matt Waters on Consolidating Technologies and Business Processes
October 13, 2021 08:00 - 25 minutes - 30.9 MBMatt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team’s mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week’s interview and some of the successes the team has experienced since the completion of this project.
Inspired Marketing Episode 80 - Medtronic - Catherine Slayden
May 05, 2021 08:00 - 28 minutes - 33.6 MBCatherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some o...
Inspired Marketing: Medtronic’s Catherine Slayden on Training Users on Eloqua
May 05, 2021 08:00 - 28 minutes - 33.6 MBCatherine Slayden is the Eloqua Admin for Global IT at Medtronic, a medical device company that is saving lives every two seconds. Catherine shares her experience when it comes to creating a more streamlined training process for Medtronic’s global user base. Prior to this, Catherine was spending over six hours on training tasks a day and it became challenging to manage some of her core work responsibilities. Through this process, Catherine has freed up a lot of her time and she shares some o...
Inspired Marketing Episode 79 - Thomson Reuters - Wayne Leuthmers
March 08, 2021 09:00 - 12 minutes - 18.9 MBWayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!
Inspired Marketing: Thomson Reuter’s Wayne Luethmers on Creating a Customer Data Platform
March 08, 2021 09:00 - 12 minutes - 18.9 MBWayne Luethmers is the Senior Product Manager at Thomson Reuters and he was in charge of overseeing a new customer data platform integration at the company. Wayne details his experiences on the project in this quick 12-minute episode!
Inspired Marketing Episode 78 - Ferguson - Chris Clark
February 03, 2021 09:00 - 35 minutes - 39.9 MBToday’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!
Inspired Marketing: Ferguson’s Chris Clark on Change Management and A Complete Marketing Transformation
February 03, 2021 09:00 - 35 minutes - 39.9 MBToday’s host is the CEO of RelationshipOne, Ron Corbisier, as he interviews Chris Clark in a recent webinar. Chris is the Senior Director of Marketing at Ferguson Enterprises and found himself taking on a very large marketing transformation project while his team was working remotely. Chris breaks down how they had to rethink their marketing architecture and get their tools organized in this week’s episode!
Inspired Marketing: Cisco’s JoAnn Tillman on Developing Their Partner News Hub Platform
October 21, 2020 08:00 - 20 minutes - 26 MBJoAnn Tillman is the Partner Omnichannel Strategy Lead at Cisco. JoAnn dives right into how partner news hubs have improved the overall communication within the different departments at Cisco and the biggest challenge they were trying to solve for; having a unified way to process large amounts of data coming in from different sources. JoAnn shares some of her wins and some unanticipated successes that came out of that project, in this week’s episode.
Inspired Marketing: Dow Jones’s Hannah Kranich on Bringing More Intelligence in Lead Scoring
July 29, 2020 09:00 - 16 minutes - 22.4 MBHannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she’s held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she’s learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.
Inspired Marketing Episode 75 - COVID Panel
June 24, 2020 09:00 - 52 minutes - 55 MBRoss Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates. Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads...
Inspired Marketing: Special COVID-19 Episode: Communicating Effectively in Healthcare
June 24, 2020 09:00 - 52 minutes - 55 MBRoss Jacobs is the Account Executive of Healthcare Customer Experience at Oracle. He’s been in the healthcare industry initially as a microbiologist working in the virology lab on vaccine research and development. Today, he leads the conversation with three healthcare providers and showcases how they’ve been communicating to both their staff and public on the latest COVID-19 updates. Lauren Cislak is the Executive Director of Corporate Communications at Indiana University Health. She leads...
Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience
May 27, 2020 09:00Randy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.
Inspired Marketing: Uberflip’s Randy Frisch on Reviving the Content Marketing Experience
May 27, 2020 09:00 - 35 minutes - 40.1 MBRandy Frisch is the CMO and Co-Founder of Uberflip, a content experience platform that empowers B2B marketers to create personalized content experiences. Randy lives in marketing and is constantly thinking about how you can engage the reader so that they are excited by the content and experience you provide. In Randy’s book, F#ck Content Marketing, he lays out what today’s content marketing is lacking in and how to revive it.
Protiviti’s Liane Shayer on Developing an Efficient Marketing Maturation Process
April 29, 2020 09:00 - 27 minutes - 32.5 MBLiane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week’s episode.
Inspired Marketing: Protiviti’s Liane Shayer on Developing an Efficient Marketing Maturation Process
April 29, 2020 09:00 - 27 minutes - 32.5 MBLiane Shayer is the Marketing Automation Manager at Protiviti. She specializes in demand generation, marketing automation, strategy, and analytics. At Protiviti, she was in charge of deploying a marketing maturation strategy as well as educating her staff on the best use cases and benefits of how to use automation software like Eloqua. She shares her journey and process in this week’s episode.
Inspired Marketing: Wiley’s Lance Osborne on bringing Empathy and Immersion into Marketing
March 27, 2020 17:10 - 22 minutes - 27.9 MBLance Osborne is the Director of Demand Generation for the Global Research Publishing Division of Wiley. During his time at Wiley, Lance has grown his team of 12 marketers to 24 marketers. He also was able to optimize the organization, increase conversions, and content ROI by implementing softer skills like empathy and immersion, which he dives deeper into on this week’s episode!
Inspired Marketing: Thermo Fisher Scientific’s Todd Linden on Combining Content and Agile Marketing
February 26, 2020 10:00 - 13 minutes - 19.8 MBTodd Linden is the eMarketing Manager at Thermo Fisher Scientific. He is an experienced internet marketing specialist and has worked with Thermo for over eight years now. Todd and his team recently took on a project to combine content and agile marketing to help his teams be involved in the entire customer journey from start to finish.
Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations
August 12, 2019 10:00 - 35 minutes - 36.7 MBDavid Cardiel is the Head of North American Demand Gen at Cision. On today’s episode, David shares how he was able to scale the demand generation operations and create a smooth transition between the sales and marketing teams. He also shares how they were able to organize their lead database as well as their lead attribution and nurture process.
Inspired Marketing: Thomson Reuters’s Sarah Smith on Lead Management
July 15, 2019 10:00 - 16 minutes - 19.6 MBSarah Smith is the Marketing Operations Manager at Thomson Reuters. Sarah shares how she cleaned up their lead management system so that their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more on this week’s episode!
Inspired Marketing: Vertiv's Jen Renaud on Digital Transformation
June 17, 2019 10:00 - 32 minutes - 37.2 MBShe's back! When Jen Renaud made her transition to Vertiv as VP of Marketing, she had some major transformation in mind. In an effort to better align Sales and Marketing, Jen clarified roles and reorganized teams. Balancing a major cultural shift and rethinking how the organization handled day-to-day activities has had an inspiring impact. Learn more!
Inspired Marketing: BlackRock’s John Pavlick on Building a Seamless Marketing Operations Team
May 28, 2019 10:00 - 22 minutes - 27.4 MBTo ensure his team was aware of the marketing tools available to them, John Pavlick, VP Eloqua Platform Manager for BlackRock, took an interesting approach. He streamlined the marketing operations team and better integrated them into the organization and built a strong foundation for marketing processes. Find out more about his journey in this episode!
Inspired Marketing: Cisco’s Jeanne Quinn and Kelsi Doran on Digitizing the Customer Experience
May 06, 2019 10:00 - 20 minutes - 26 MBUpgrading the way they "did marketing" led Jeanne Quinn, Senior Manager, and Kelsi Doran, Strategy and Operations Lead, to great success with the Omnichannel department of Cisco. Using an agile approach and starting with what was in front of them helped the team create a plan for an improved customer experience. Learn more about their efforts and some outstanding results!
Inspired Marketing: Cognex’s Kris Gormley on Developing a Lead Scoring System
April 15, 2019 10:00 - 12 minutes - 18.4 MBWhat is lead scoring and why is it important to a company's success? Great question, one that Kris Gormley of Cognex had to help answer for her team. As the Senior Marketing Automation Program Manager, her efforts to implement a lead scoring system to help improve Sales' efficiency have lead to a nearly complete program with signs of long-term success. Learn more about her current journey!
Inspired Marketing: Merrill Corporation's Jeff Kohl on Oracle Eloqua and the Salesforce Integration App
February 18, 2019 11:00 - 17 minutes - 23.2 MBListeners, get ready for an exclusive sneak peek of a MCX19 presentation! Jeff Kohl, Marketing Operations Manager at Merrill Corporation, stopped by to talk about his experience with the Salesforce Integration App. After being inspired by a session at MCX17, his team implemented this application to help efficiently handle sales requests. Find out more and pencil in his upcoming presentation!
Inspired Marketing: Keysight’s Marie Hattar on Rapid Marketing Transformation
February 04, 2019 11:00 - 33 minutes - 37.6 MBWith a company over 80 years old, there are plenty of chances to improve and transform. When Marie Hattar joined Keysight Technologies as part of an acquisition, she saw an opportunity to apply modern strategies to a legacy brand. Her role as Chief Marketing Officer may be new, but her passion and ideas for a complete overhaul come from a well-seasoned past. You won't believe what her team achieved!
Inspired Marketing: HomeAway’s Angela Vega on Program Management Strategy
January 21, 2019 11:00 - 33 minutes - 37.7 MBWhen Angela Vega joined HomeAway as a Senior Marketing Manager, one thing stuck out to her. With over 150 million emails being sent out month, yes monthly, HomeAway was in need of a strong email strategy. That's when she began a program management approach, to help customers engage in relevant content and to help her team save time on campaign creation.
Inspired Marketing: Lexmark's Maria Wilson on the CRM Migration Process
January 07, 2019 11:00 - 24 minutes - 30 MBWe love it when Inspired Marketing guests return with new stories of modern marketing growth. Maria Wilson, Manager of Demand Creation at Lexmark, makes her second appearance to review her team's CRM migration process. She shares how transferring their CRM data fromSalesforce to Microsoft Dynamics saved them more than $10 million, and how they did it all within 10 months. That's inspiring!
Inspired Marketing: Optum's Ryan Coats on Evolving into a Digital Marketing Powerhouse
November 05, 2018 11:00 - 33 minutes - 31.5 MBMore than two years ago, we sat down with Ryan Coats to talk about "running towards the fire" when it came to taking marketing risks at Optum. Fast forward to today and Ryan is now the Vice President of Digital Experiences and Demand Generation, leading a much larger team and working in a vastly different marketing environment. Thanks to a changing technology landscape, the organization has transformed to focus on all things digital, and has dedicated its efforts to an attribution model that...
Inspired Marketing: PTC’s Dana Olivas on High-Value Lead Generation
September 24, 2018 10:00 - 11 minutes - 12 MBAfter nearly two years, Dana Olivas, the Marketing Operations Director at PTC, is celebrating major wins from an ambitious new campaign initiative. Implementing Vuforia AR technology allowed their marketing team to capture external activity data in Oracle Eloqua for meaningful sales touches. This effort has yielded a 78% unique open rate, with 23% of contacts becoming new opportunities. Interested, aren't you?
Inspired Marketing: Lenovo's Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage
September 10, 2018 10:00 - 9 minutes - 9.88 MBWhen Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized co...
Inspired Marketing: Relationship One’s Melissa Santos on the Three Most Common Pitfalls that Prevent Project Perfection
August 20, 2018 10:00 - 18 minutes - 17.8 MBAchieving project perfection requires a solid strategy and finely tuned planning. Melissa Santos, Director of Strategic Services here at Relationship One, is no stranger to this process! Whether your marketing journey includes a fresh implementation or a new process using current technologies, her team is here to help every step of the way and at every level of involvement. Check out what Melissa has to share about planning, executing and reporting around a new project.
Inspired Marketing: Dart Bebel II of Turnkey Vacation Rentals on Targeted Oracle Eloqua Campaigns
August 06, 2018 10:00 - 19 minutes - 18.7 MBAs Director of Demand Gen and Database Marketing, Dart Bebel II was tasked with consolidating and scaling data for Turnkey Vacation Rentals. After a yearlong effort, his team took four disparate marketing automation platforms and created one organized Oracle Eloqua instance with micro-focused data for targeted customer outreach. Find out more about their journey toward fully understanding their audience and finding clarity in their marketing efforts.
Inspired Marketing: Overstock.com's Brent Christensen on Customer-Driven Content
July 23, 2018 10:00 - 12 minutes - 12.5 MBBrent Christensen is no stranger to customer experience. As Director of Digital Marketing for Overstock.com, his team has been working on a new project that will take them well into 2019 ... A robust plan that focuses on customer-driven, personalized content that renders in real time the moment the customer opens a product page - unreal, right? Learn more about his journey towards a custom online shopping experience in this episode!
Inspired Marketing: Thomson Reuters' Zach Monroe on Merging Oracle Eloqua Instances
July 09, 2018 10:00 - 37 minutes - 34.5 MBWith nearly a decade of experience in marketing automation, Zach Monroe walked into a big challenge at Thomson Reuters. In his role as Senior Manager of Marketing Automation, he led his team to improve customer experience by merging multiple instances of Oracle Eloqua. Nearly 2 years later, he is ready to share his success story - listen in!
Inspired Marketing: Progress' Carmen Gardiner on Digital Attribution
June 18, 2018 10:00 - 16 minutes - 16.8 MBWhen a new executive team came to Progress Software, Carmen Gardiner, Marketing Operations Manager, was given a new challenge. Her new managers wanted to see digital attribution incorporated into their marketing process. After about a year of efforts, Progress now has digital attribution for about 80% of marketing efforts. Learn more about how Carmen and her team utilized utm parameters, referral data, and cookies to track journeys.
Inspired Marketing: Samsung Electronic’s Güçlü Ozsayin on Enterprise Mobility Campaigns
June 04, 2018 10:00 - 20 minutes - 20.6 MBHow far would you go to double the revenue your team brings in? Güçlü Ozsayin, Head of Marketing Automation, CRM, and Data for Samsung Electronics France, was willing to push his marketing efforts farther than ever before. In this episode, Güçlü discusses some of his organization's challenges, and the fantastic results generated by their enterprise mobility campaign. For the last three years of the campaign, Samsung's digital marketing division has doubled its revenue every year. This is a ...
Inspired Marketing: Ingram’s Kyle Nakayama on Training In-House on Oracle Eloqua
May 21, 2018 10:00 - 39 minutes - 37.5 MBWhile working as Senior Manager of Digital Marketing for Ingram Micro Cloud, Kyle Nakayama faced an immense challenge: training a team halfway around the world to use Oracle Eloqua. Ingram's previous agency-dependent model had caused major bottlenecks and disorganization, so Kyle began teaching a team in Mumbai, India, to do the work "in-house." In this episode, learn about the challenges and achievements Kyle experienced while educating his team on all things Ingram Micro and Oracle Eloqua.
Inspired Marketing: Intel’s Rob Woods and Rashmi Nath on Improving Your Marketing Stack
May 07, 2018 10:00 - 39 minutes - 37.8 MBRob Woods, Marketing Automation Enablement Manager, and Rashmi Nath, Marketing Automation Capabilities Manager sat down with us to talk Intel's marketing stack. About a year ago, they set out to figure out what was missing among their marketing strategies and platforms, and what holes were most important to fill. They stumbled upon account-based marketing and haven’t looked back since. Hear more about their ABM journey in this episode!
Inspired Marketing: MCX18 Live Panel
April 23, 2018 10:00 - 47 minutes - 45.4 MBThis episode of Inspired Marketing is a very special one. Last week at MCX in Chicago, we got to sit down with not one, but three marketing leaders. Jennifer Gruninger of Dell, Zach Monroe of Thomson Reuters and Candice Willingham from Mouser all shared a wide variety of their modern marketing learnings with us. Listen in, and hang in there with us until the end to catch the live Q&A!