Inspired Marketing: Thomson Reuters’s Sarah Smith on Lead Management

Inspired Marketing

English - July 15, 2019 10:00 - 16 minutes - 19.6 MB - ★★★★★ - 18 ratings
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Previous Episode: Inspired Marketing: Vertiv's Jen Renaud on Digital Transformation

Next Episode: Inspired Marketing: Cision’s David Cardiel on Scaling Their Demand Generation Operations

Sarah Smith is the Marketing Operations Manager at Thomson Reuters. Sarah shares how she cleaned up their lead management system so that their sales reps can now focus more on selling their products to qualified customers vs. prospecting a potential customer. Find out more on this week’s episode!