Jean-Pierre Lacroix is the Founder and President of Shikatani Lacroix Design, an international design firm specializing in creating immersive experiences that connect in the blink of an eye. He is also a registered graphic designer in Ontario, a credential that demonstrates his professional standards and ethics.

As a visionary leader with over three decades of experience in the branding and design industry, Jean-Pierre has helped Fortune 500 companies transform their brands and organizations through his unique “ThinkBlink” process, which combines strategic foresight, design innovation, and consumer experience engineering. He is also an accomplished speaker, author, and educator who has shared his insights and expertise on global stages, in best-selling books, and at prestigious institutions.

In this episode…

Building a successful retail business requires significant effort and dedication, but one crucial aspect not to overlook is the value of design. Good design is essential for creating a powerful brand identity that resonates with customers and sets you apart from competitors. 

Business design is a powerful tool for creating a unique brand identity, enhancing the customer experience, and driving sales. Branding and design expert Jean-Pierre Lacroix says engaging a design firm that can harness the power of strategically led design is essential for achieving design excellence. By working with experts who understand the importance of aligning design with business goals, you can be confident about your brand representation in a way that resonates with your target audience. From packaging and environmental design to graphics and digital, a skilled design team can help you deliver transformational change that drives business growth.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jean-Pierre Lacroix, Founder and President of Shikatani Lacroix Design, to discuss the value of business design. Jean-Pierre explains how SLD helps its clients, the “ThinkBlink” process, the friction points SLD seeks to address, and how to remain relevant as a business.