[SaaS Series] How To Create Super Users

Richard Walker is the CEO of Quik!, a provider of forms automation and management solutions for companies looking to maximize efficiency and productivity. He started Quik! in 2002 to help people spend less time on paperwork and more time on what they do best. Before Quik!, Rich was a business consultant with Arthur Andersen. He is a published author of two books and a father of three boys.

Building a SaaS-based company is a challenging but rewarding journey. As an entrepreneur, you have a unique opportunity to create software that solves real problems and delivers value to your customers. But to succeed in such a competitive market, one must go beyond simply building a great product.

To stand out and attract loyal customers, business consultant and entrepreneur Richard Walker says your software must be easy to use and intuitive. You don't want your users to struggle with complex features or spend hours figuring out how to use your product. Instead, you want to create a seamless and delightful experience that makes your customers feel empowered and productive. He also recommends creating a better customer experience. This way, you boost the adoption of your software and create a community of super users and raving fans who will not only use your software but also recommend it to others.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Richard Walker, CEO of Quik!, to discuss how SaaS-based companies can create super users of their products. Rich talks about software adoption, the steps for converting software adopters to super users, and how creating a good customer experience boosts the adoption rate and use of your software.