[Top Wisconsin Entrepreneur Series] Building Success Beyond the Bottom Line With Cliff McDonald

Cliff McDonald is Co-founder and Managing Partner of Brainheart Growth, a consulting firm oriented toward advising lower mid-market businesses on revenue growth. He also serves as the Chief Growth Officer and chairman of the advisory board at RehabPath, overseeing its expansion from a small team to an enterprise with over 55 staff members. Cliff firmly believes in compassionate business strategies and advocates for the intrinsic worth of core values and human-centric approaches within organizations.

It’s no secret that the lack of a common vision amongst employees and an inconsistent set of core values can sink any company. Cliff McDonald shares the valuable life lessons and core values passed on by his father, which shaped his perspective on leadership, compassion, and diversity.

Cliff brings that perspective into the core mission of Brainheart Growth while emphasizing the challenges of promoting revenue in companies that lack brand awareness. He highlights the use of technology, like CRM systems, as a way to create competitive advantages in company growth and culture implementation.

In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and Cliff McDonald, co-founder and Managing Partner of Brainheart Growth, as he delves into the systemic issues within lower mid-market companies related to revenue generation, poor training, and lack of strategy.